{"id":291050,"date":"2025-06-13T15:48:50","date_gmt":"2025-06-13T15:48:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/product-feature-review-1-fastned-and-how-to-get-users-excited-about-a-new-update\/"},"modified":"2025-06-13T15:48:50","modified_gmt":"2025-06-13T15:48:50","slug":"product-feature-review-1-fastned-and-how-to-get-users-excited-about-a-new-update","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=291050","title":{"rendered":"Product Feature Review: #1- Fastned and How To Get Users Excited About A New Update"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<p>App updates are a part and parcel of an app lifecycle. What I have struggled with personally in my career is how to make the new update exciting enough for the user. I recently came across this interesting banner on the <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=nl.fastned.my&amp;hl=en_IN\">Fastned App<\/a>. It\u2019s an EV Charging App from the Netherlands. I opened the new app and saw this huge, almost full-screen intro card.<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"461\" height=\"1024\" src=\"https:\/\/i0.wp.com\/trailsofinju.com\/wp-content\/uploads\/2025\/06\/image.png?resize=461%2C1024&amp;ssl=1\" alt=\"\" class=\"wp-image-3159\" srcset=\"https:\/\/i0.wp.com\/trailsofinju.com\/wp-content\/uploads\/2025\/06\/image.png?resize=461%2C1024&amp;ssl=1 461w, https:\/\/i0.wp.com\/trailsofinju.com\/wp-content\/uploads\/2025\/06\/image.png?resize=135%2C300&amp;ssl=1 135w, https:\/\/i0.wp.com\/trailsofinju.com\/wp-content\/uploads\/2025\/06\/image.png?resize=691%2C1536&amp;ssl=1 691w, https:\/\/i0.wp.com\/trailsofinju.com\/wp-content\/uploads\/2025\/06\/image.png?resize=27%2C60&amp;ssl=1 27w, https:\/\/i0.wp.com\/trailsofinju.com\/wp-content\/uploads\/2025\/06\/image.png?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 461px) 100vw, 461px\" data-recalc-dims=\"1\"\/><\/figure>\n<p>I love the bright yellow card surrounded by the black border. It stands out, and the artwork is pretty neat and not overly done. Enough space is given between the hero text and the middle animation and the bottom CTA. Very neat and clean design. The way they addressed the user is also personal and elevating (sort of giving the user a higher seat).<\/p>\n<p>In the context of a new feature build, I think the CTA could\u2019ve been changed. Let\u2019s think this through from a user\u2019s perspective. There are two groups of users. The power user actively engages with the product, and the second group of users uses it to fulfil the core functionality the product offers.<\/p>\n<p>A power user would be excited to explore the new set of features or the new look. I am not a power user, but I didn\u2019t see any tour of the new features once I clicked on Let\u2019s Go either. I would\u2019ve liked an in-app tour informing me where the features have been shifted to, if they\u2019ve been shifted within the app. Even if you ignore the in-app feature tour, you can list down key changes to give them a glimpse of the experience.<\/p>\n<p>Coming back to the CTA- I would\u2019ve written it as \u201c<strong>Explore the new Fastned experience<\/strong>\u201c. A phrase like Fastned Experience has multiple benefits. One, it sticks to the users\u2019 minds and improves brand recall. Indicates that something exciting is awaiting inside. And it\u2019s easy to reference in a social media post when they write about it. It caters to both new users and returning users. When you follow this up with a feature tour, it\u2019s a kickass experience of introducing your new features to the user.<\/p>\n<p>A few questions come to my mind on why certain elements were left out. For example:<\/p>\n<p>Why isn\u2019t there a cross\/close button to close the banner? I think there is no point. Because the user would expect to land on the homepage if they click on cross\/close button, and the CTA\u2019s purpose is the same. No user would force close the app and run away when they see an app update banner.<\/p>\n<p>Why didn\u2019t they list any new features they launched as part of the redesign? I think it\u2019s a missed opportunity. If you\u2019re grabbing users\u2019 attention, you should bring up a brief note on new features added as part of this release or the last few releases. Helps build awareness about the new feature and improve DAU and WAU of the feature. This is even more important if they\u2019re revenue-driving features.<\/p>\n<p>Small changes in copy, onboarding, and UX flows can have a significant impact on how users perceive an update. Fastned\u2019s bold visual direction is inspiring, but there\u2019s still an opportunity to go further and make new features <em>feel<\/em> like an experience. <\/p>\n<p>If you\u2019ve read it this far, then I hope I made it worthwhile. This post is an attempt at improving my product and design sense. I am targeting to pick up various apps (primarily in the EV space) and discuss my thoughts on the experiences built into the app.<\/p>\n<p>Thanks<\/p>\n<div class=\"sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded\" id=\"like-post-wrapper-166590024-3157-6843a97e85ec1\" data-src=\"https:\/\/widgets.wp.com\/likes\/?ver=13.3.2#blog_id=166590024&amp;post_id=3157&amp;origin=trailsofinju.com&amp;obj_id=166590024-3157-6843a97e85ec1&amp;n=1\" data-name=\"like-post-frame-166590024-3157-6843a97e85ec1\" data-title=\"Like or Reblog\">\n<h3 class=\"sd-title\">Like this:<\/h3>\n<p><span class=\"button\"><span>Like<\/span><\/span> <span class=\"loading\">Loading&#8230;<\/span><\/p>\n<p><span class=\"sd-text-color\"\/><a class=\"sd-link-color\"\/><\/div>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>App updates are a part and parcel of an app lifecycle. What I have struggled with personally in my career is how to make the new update exciting enough for the user. I recently came across this interesting banner on the Fastned App. It\u2019s an EV Charging App from the Netherlands. I opened the new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":291051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122332,122333],"tags":[3938,122334,11246,1463,3749,4238,11344],"dealstore":[],"offerexpiration":[],"class_list":["post-291050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-feature-reviews","category-product-work","tag-excited","tag-fastned","tag-feature","tag-product","tag-review","tag-update","tag-users"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Feature Review: #1- Fastned and How To Get Users Excited About A New Update - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=291050\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Feature Review: #1- Fastned and How To Get Users Excited About A New Update - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"App updates are a part and parcel of an app lifecycle. 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