{"id":28990,"date":"2025-01-15T15:48:54","date_gmt":"2025-01-15T15:48:54","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/40-best-creative-ads-of-2024-part-4-of-4-apple-m4-uber-eats-and-more\/"},"modified":"2025-01-15T15:48:54","modified_gmt":"2025-01-15T15:48:54","slug":"40-best-creative-ads-of-2024-part-4-of-4-apple-m4-uber-eats-and-more","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=28990","title":{"rendered":"40 best creative ads of 2024: part 4 of 4 – Apple M4, Uber Eats and more"},"content":{"rendered":"


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The \u2018Best ads of 2024\u2019 lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one<\/a>, two<\/a> and three<\/a>) \u2013 mostly from the weekly compilation<\/a> of clutter breaking ads. Here\u2019s the last instalment of the list including ads from Apple, Uber Eats and more. <\/p>\n

Apple: M4 \u2013 no sweat<\/strong><\/p>\n

The context: in October 2024, Apple<\/a> \u2018announced M4 Pro and M4 Max, two new chips that \u2014 along with M4 \u2014 bring far more power-efficient performance and advanced capabilities to the Mac<\/em>\u2018. The signal to the core target audience \u2013 those in the creative industries (who mostly use a Mac for \u2018heavy duty\u2019 workflows like graphics & video processing) was that the M4 is capable of handling any such task smoothly. <\/p>\n

Why I like it<\/em>: a literal exaggeration of a well-known or understood phrase for dramatic effect, is common. In corporate parlance, \u2018doing the heavy lifting\u2019 usually refers to a person or team doing the toughest task in a project. Add to it, personification when done well, is a smart way to explain concepts? Remember, wind energy being personified in a classic ad? So we have M4 ad a weight lifter doing the \u2018heavy lifting\u2019 easily \u2013 and then some more. <\/p>\n

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