{"id":289479,"date":"2025-06-12T05:19:16","date_gmt":"2025-06-12T05:19:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/publicis-wins-1-7bn-mars-media-from-wpp-adds-commerce-and-influencers\/"},"modified":"2025-06-12T05:19:16","modified_gmt":"2025-06-12T05:19:16","slug":"publicis-wins-1-7bn-mars-media-from-wpp-adds-commerce-and-influencers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=289479","title":{"rendered":"Publicis wins $1.7bn Mars media from WPP \u2013 adds commerce and influencers"},"content":{"rendered":"


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At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it\u2019s moving its media account worth $1.7bn out of WPP\u2019s Essence MediaCom. It\u2019s only polite to let the loser know in advance.<\/p>\n

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In a wide-ranging review including everything but creative, which stays with Omnicom, Publicis has also won Mars\u2019 influencer and commerce business, vindicating Publicis\u2019 strategy of buying leading independents in those markets. That its recently-acquired commerce business is also called Mars possibly helped.<\/p>\n

Mars says it wants to put fans and communities \u201cin the driving seat\u201d and believes it\u2019s found a \u201cnew industry-leading agency ecosystem to create brand experiences and personalization at scale.\u201d One reason for the review is that Mars has had a $36bn bid for consumer good rival Kellanova accepted, making it a bigger company with many more brands including Kelllogg\u2019s.<\/p>\n

Mars has retained IPG\u2019s Weber Shandwick for its global PR business, leaving the WPP as the odd one out in the three holding company review.<\/p>\n

For all the current talk of AI and adland revolution, advertising remains a simple business in so far as it depends primarily on giving clients what they want \u2013 or can persuaded it\u2019s what they want. Publicis has been brilliant at that, expanding heavily in data, tech, commerce (with Mars United ) and, earlier this year, influencer agency Captiv8.<\/p>\n

As for WPP it\u2019s another headache. Succession may be in the wings but staff, already wondering about their futures, will be dismayed at this latest setback.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it\u2019s moving its media account worth $1.7bn out of WPP\u2019s Essence MediaCom. It\u2019s only polite to let the loser know in advance. In a wide-ranging review […]<\/p>\n","protected":false},"author":1,"featured_media":289480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[120698,12908,11168,21019,2056,10999,42409,10829,21276],"dealstore":[],"offerexpiration":[],"class_list":["post-289479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-1-7bn","tag-adds","tag-commerce","tag-influencers","tag-mars","tag-media","tag-publicis","tag-wins","tag-wpp"],"yoast_head":"\nPublicis wins $1.7bn Mars media from WPP \u2013 adds commerce and influencers - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=289479\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicis wins $1.7bn Mars media from WPP \u2013 adds commerce and influencers - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it\u2019s moving its media account worth $1.7bn out of WPP\u2019s Essence MediaCom. 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