{"id":288817,"date":"2025-06-11T21:34:18","date_gmt":"2025-06-11T21:34:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/muller-frijj-just-feel-the-urjj-2025\/"},"modified":"2025-06-11T21:34:18","modified_gmt":"2025-06-11T21:34:18","slug":"muller-frijj-just-feel-the-urjj-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=288817","title":{"rendered":"M\u00fcller FRijj – \u201cJust feel the Urjj\u201d (2025)"},"content":{"rendered":"


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M\u00fcller FRijj – \u201cJust feel the Urjj\u201d (2025)<\/title><\/p>\n<p> <meta name=\"HandheldFriendly\" content=\"True\"\/><br \/>\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/><\/p>\n<p> <meta name=\"theme-color\" content=\"#d48538\"\/><\/p>\n<link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.js?v=4ff20b9129\" as=\"script\"\/>\n <link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=4ff20b9129\" as=\"style\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\"\/>\n<link rel=\"preload stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Poppins:ital,wght@0,600;0,700;1,600;1,700&display=swap\" as=\"style\" onload=\"this.onload=null;this.rel=\" stylesheet=\"\" crossorigin=\"\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=4ff20b9129\"\/>\n<link rel=\"icon\" href=\"https:\/\/adland.tv\/content\/images\/size\/w256h256\/2025\/04\/ad-favicon.png\" type=\"image\/png\"\/>\n <link rel=\"canonical\" href=\"https:\/\/adland.tv\/muller-frijj-just-feel-the-urjj-2025\/\"\/>\n <meta name=\"referrer\" content=\"no-referrer-when-downgrade\"\/><\/p>\n<p> <meta property=\"og:site_name\" content=\"AdLand\"\/><br \/>\n <meta property=\"og:type\" content=\"article\"\/><br \/>\n <meta property=\"og:title\" content=\"M\u00fcller FRijj - \u201cJust feel the Urjj\u201d (2025)\"\/><br \/>\n <meta property=\"og:description\" content=\"M\u00fcller FRijj\u2019s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic fun. \u201cJust feel the Urjj\u201d builds on M\u00fcller\u2019s growing reputation for bold, humorous work but this time turns its attention to Gen Z men. In a world where these\"\/><br \/>\n <meta property=\"og:url\" content=\"https:\/\/adland.tv\/muller-frijj-just-feel-the-urjj-2025\/\"\/><br \/>\n <meta property=\"og:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/06\/FRijj-HERO.jpg\"\/><br \/>\n <meta property=\"article:published_time\" content=\"2025-06-10T18:38:34.000Z\"\/><br \/>\n <meta property=\"article:modified_time\" content=\"2025-06-10T18:38:34.000Z\"\/><br \/>\n <meta property=\"article:tag\" content=\"Food\"\/><br \/>\n <meta property=\"article:tag\" content=\"Drinks and Alcohol\"\/><br \/>\n <meta property=\"article:tag\" content=\"Country: United Kingdom\"\/><\/p>\n<p> <meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n <meta name=\"twitter:title\" content=\"M\u00fcller FRijj - \u201cJust feel the Urjj\u201d (2025)\"\/><br \/>\n <meta name=\"twitter:description\" content=\"M\u00fcller FRijj\u2019s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic fun. \u201cJust feel the Urjj\u201d builds on M\u00fcller\u2019s growing reputation for bold, humorous work but this time turns its attention to Gen Z men. In a world where these\"\/><br \/>\n <meta name=\"twitter:url\" content=\"https:\/\/adland.tv\/muller-frijj-just-feel-the-urjj-2025\/\"\/><br \/>\n <meta name=\"twitter:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/06\/FRijj-HERO.jpg\"\/><br \/>\n <meta name=\"twitter:label1\" content=\"Written by\"\/><br \/>\n <meta name=\"twitter:data1\" content=\"Lori Luechtefeld\"\/><br \/>\n <meta name=\"twitter:label2\" content=\"Filed under\"\/><br \/>\n <meta name=\"twitter:data2\" content=\"Food, Drinks and Alcohol, Country: United Kingdom\"\/><br \/>\n <meta name=\"twitter:site\" content=\"@adland\"\/><br \/>\n <meta property=\"og:image:width\" content=\"1200\"\/><br \/>\n <meta property=\"og:image:height\" content=\"674\"\/><\/p>\n<p> <meta name=\"generator\" content=\"Ghost 5.88\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AdLand\" href=\"https:\/\/adland.tv\/latest\/rss\/\"\/>\n<link href=\"https:\/\/adland.tv\/webmentions\/receive\/\" rel=\"webmention\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/public\/cards.min.css?v=4ff20b9129\"\/>\n <!-- Google tag (gtag.js) --><\/p>\n<p><!-- Cookie banner --><\/p>\n<p><!-- Sign up lightbox --><\/p>\n<p> <\/head><\/p>\n<p> <body class=\"post-template tag-food tag-drinks-alcohol tag-united-kingdom \" data-excerpts=\"true\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p> <main class=\"main flex-1\"><\/p>\n<div class=\"container wrapper\">\n<div class=\"post-hero is-post \" data-feature-image=\"true\">\n<div class=\"post-hero__media\">\n<figure class=\"post-hero__figure\">\n <picture class=\"\"><source sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/06\/FRijj-HERO.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/06\/FRijj-HERO.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/format\/webp\/2025\/06\/FRijj-HERO.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/format\/webp\/2025\/06\/FRijj-HERO.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/format\/webp\/2025\/06\/FRijj-HERO.jpg 2000w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload post-hero__img\" sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/06\/FRijj-HERO.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/06\/FRijj-HERO.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/06\/FRijj-HERO.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/2025\/06\/FRijj-HERO.jpg 2000w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/06\/FRijj-HERO.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/06\/FRijj-HERO.jpg\" alt=\"M\u00fcller FRijj - \u201cJust feel the Urjj\u201d (2025)\"\/><br \/>\n<\/source><\/picture>\n <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-date-share\">\n <time datetime=\"2025-06-10\"><br \/>\n <span>June 10 2025<\/span><br \/>\n <span class=\"post-date__time\">2:38 PM<\/span><br \/>\n <\/time><\/p>\n<p> <span class=\"post-readtime\">1 min read<\/span><\/p>\n<p> <span class=\"spacing\"\/><\/p>\n<p> <button class=\"share-toggle\" onclick=\"this.classList.toggle('is-active')\" onmouseover=\"this.classList.toggle('is-active')\"><br \/>\n <span>Share<\/span><br \/>\n <i class=\"icon icon-chevron-down\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-chevron-down\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <polyline points=\"6 9 12 15 18 9\"\/>\n<\/svg><br \/>\n<\/i> <\/button><\/p>\n<\/div>\n<article class=\"post tag-food tag-drinks-alcohol tag-united-kingdom content post-access-public\">\n<p>M\u00fcller FRijj\u2019s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic fun. \u201cJust feel the Urjj\u201d builds on M\u00fcller\u2019s growing reputation for bold, humorous work but this time turns its attention to Gen Z men. In a world where these young men are being told to hustle harder, grind more, and take life seriously, the campaign repositions M\u00fcller FRijj as a mischievous, nonsensical escape from the pressures of modern life.<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1092057420?h=e328966a19&app_id=122963\" width=\"426\" height=\"240\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" title=\"M\u00fcller: 'Just feel the Urjj\u2019\"><\/iframe><\/figure>\n<p>CAMPAIGN CREDITS<\/p>\n<p>Client: M\u00fcller<br \/>Campaign name: Just feel the Urjj<\/p>\n<p>VCCP BLUE<br \/>ADVERTISING AGENCY: VCCP Blue<br \/>CREATIVE DIRECTOR: George Wait<br \/>COPYWRITER AND ART DIRECTOR: Ed Rees & Kat Lwahas<br \/>BUSINESS DIRECTOR: Victoria McDowall<br \/>SENIOR ACCOUNT DIRECTOR: Alex Lake<br \/>ACCOUNT EXECUTIVE: Zara Kolah<br \/>PLANNING DIRECTOR: Luke Stockil<br \/>AGENCY TV PRODUCER: Jake Hafer \/ Imogen Rigby<br \/>SENIOR CREATIVE PRODUCER: Katy Dale<br \/>CREATIVE PRODUCER: Ariana Balsaras<br \/>JUNIOR CREATIVE PRODUCER: Jack Higgins<br \/>DIRECTOR: George Wait<\/p>\n<p>GIRL&BEAR<br \/>PRODUCTION COMPANY: Girl&Bear<br \/>PRODUCER: Imogen Rigby<br \/>MOTION DESIGNER \/ EDITOR: Amelia Eve<br \/>EXECUTIVE PRODUCER: Jake Hafer<br \/>POST-PRODUCTION COMPANY: Girl&Bear<br \/>POST PRODUCER: Bilal Singh Butt \/ Mehmet Altar<br \/>COLOURIST: Syd Harvey<br \/>AUDIO POST-PRODUCTION COMPANY: Girl&Bear<br \/>SOUND ENGINEER: Emily Vizard<br \/>DESIGN RESOURCE MANAGER: Yasmine Moridi<br \/>SENIOR DESIGNER: Leila Amin<br \/>SENIOR DESIGNER: Maria Quiroga<br \/>ARTLAB MANAGER: James Perry<br \/>ASSISTANT ARTLAB MANAGER: Nick Normann<br \/>SENIOR ARTWORKER: Toby Kadir<\/p>\n<p>BERNADETTE<br \/>Digital Associate Project Director – Luke Dougherty<br \/>Senior Digital Project Manager – Sue Awotar<br \/>Digital Design Lead – Gilles Bestley<br \/>Digital Designer – Ivan Huri<br \/>Digital Designer – Dexter Marshall<\/p>\n<p>RETOUCH: Stanleys post<\/p>\n<p>MEDIA BUYING AGENCY: EssenceMediacom<br \/>MEDIA PLANNER: Sophie Sweetland & Alex Rubins<\/p>\n<\/article>\n<div class=\"post-authors mb-xl\">\n <span class=\"section-title xs\">Author<\/span><\/p>\n<div class=\"grid gap-200\">\n<div class=\"author-card author-lori has-image\">\n<p><a class=\"author-card__media flex flex-cc\" href=\"https:\/\/adland.tv\/author\/lori\/\"> <picture class=\"author-card__img z-index-1\"><source sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/format\/webp\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 300w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload\" sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 300w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg\" alt=\"Lori Luechtefeld\"\/><br \/>\n<\/source><\/picture><\/a><\/p>\n<div class=\"author-card__content flex-1 flex flex-col text-acc\">\n<p class=\"author-card__bio text-acc opacity-080\">I’m not very good at skateboarding, but I’m a terrific writer and media strategist. I’m a classically trained journalist who brings integrity and wit to the world of media, marketing, and PR.<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> <\/main><\/p>\n<p> <dialog class=\"notification\"><br \/>\n <i class=\"icon icon-success notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-circle-check\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n <path d=\"M9 12l2 2l4 -4\"\/>\n<\/svg><\/p>\n<p><\/i> <i class=\"icon icon-error notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-octagon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M8.7 3h6.6c.3 0 .5 .1 .7 .3l4.7 4.7c.2 .2 .3 .4 .3 .7v6.6c0 .3 -.1 .5 -.3 .7l-4.7 4.7c-.2 .2 -.4 .3 -.7 .3h-6.6c-.3 0 -.5 -.1 -.7 -.3l-4.7 -4.7c-.2 -.2 -.3 -.4 -.3 -.7v-6.6c0 -.3 .1 -.5 .3 -.7l4.7 -4.7c.2 -.2 .4 -.3 .7 -.3z\"\/>\n <line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/>\n <line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/>\n<\/svg><\/p>\n<p><\/i> <i class=\"icon icon-warning notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-triangle\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M12 9v2m0 4v.01\"\/>\n <path d=\"M5 19h14a2 2 0 0 0 1.84 -2.75l-7.1 -12.25a2 2 0 0 0 -3.5 0l-7.1 12.25a2 2 0 0 0 1.75 2.75\"\/>\n<\/svg><\/p>\n<p><\/i> <\/p>\n<p class=\"notification-msg signup-success\">Great! 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