{"id":286080,"date":"2025-06-10T16:12:43","date_gmt":"2025-06-10T16:12:43","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/finance\/2-behavioral-biases-that-are-making-you-lose-money\/"},"modified":"2025-06-10T16:12:43","modified_gmt":"2025-06-10T16:12:43","slug":"2-behavioral-biases-that-are-making-you-lose-money","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=286080","title":{"rendered":"2 Behavioral Biases That Are Making You Lose Money"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-26636\" src=\"https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/photo-1518701572458-d76a97096dc2.jpeg\" alt=\"behavior and money\" width=\"1052\" height=\"700\" srcset=\"https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/photo-1518701572458-d76a97096dc2.jpeg 1052w, https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/photo-1518701572458-d76a97096dc2-300x200.jpeg 300w, https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/photo-1518701572458-d76a97096dc2-768x511.jpeg 768w, https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/photo-1518701572458-d76a97096dc2-1024x681.jpeg 1024w\" sizes=\"(max-width: 1052px) 100vw, 1052px\" \/><\/p>\n<p>One of the most interesting areas of finance is called behavioral finance, which is <strong>the study of how our behaviors can influence the outcomes of our portfolios.<\/strong><\/p>\n<p>According to H. Kent Baker and Victor Ricciardi in <em>The European Financial Review<\/em>, there are several behavioral biases that can impact your investment portfolio and result in lower returns.<\/p>\n<p>Here are two of those biases:<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-26726\" src=\"https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/behavioral-bias-.jpg\" alt=\"\" width=\"350\" height=\"820\" srcset=\"https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/behavioral-bias-.jpg 735w, https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/behavioral-bias--128x300.jpg 128w, https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/behavioral-bias--437x1024.jpg 437w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignright wp-image-26726\" src=\"https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/behavioral-bias-.jpg\" alt=\"\" width=\"350\" height=\"820\" srcset=\"https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/behavioral-bias-.jpg 735w, https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/behavioral-bias--128x300.jpg 128w, https:\/\/moneyning.com\/wp-content\/uploads\/2014\/03\/behavioral-bias--437x1024.jpg 437w\" data-sizes=\"(max-width: 350px) 100vw, 350px\" \/>1. Representativeness<\/h3>\n<p>According to Baker and Ricciardi, this bias results when you label an investment \u201cgood\u201d or \u201cbad\u201d based on recent performance \u2014 rather than <a title=\"How to Achieve Predictable Stock Market Returns\" href=\"https:\/\/moneyning.com\/investing\/how-to-achieve-predictable-stock-market-returns\/\">looking at the fundamentals<\/a>.<\/p>\n<p>An investment might be considered \u201cgood\u201d if its recent performance has been positive. As a result of this bias, an investor might buy something even if it\u2019s overvalued. Representativeness encourages you to buy high. On the other hand, this bias can also cause you to overlook good deals because of a recent poor performance.<\/p>\n<p>As you can see, <strong>this bias can lead to you missing out on investments that have solid growth potential, while paying too much for investments that might be at their peak.<\/strong><\/p>\n<p>Instead of basing investment decisions on recent performance, it\u2019s a better idea to look at investment fundamentals to get a better idea of the\u00a0<em>true<\/em> value of an investment. <a title=\"Should You Sell That Stock?\" href=\"https:\/\/moneyning.com\/investing\/should-you-sell-that-stock\/\">Look at \u201cbig picture\u201d items<\/a> such as management, balance sheet, and potential growth. You can also look at figures like P\/E ratio to get an idea of whether or not the investment is overvalued or undervalued. If an asset with solid fundamentals is doing poorly in the short-term, it might actually be a good deal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17866 alignleft\" src=\"https:\/\/moneyning.com\/wp-content\/uploads\/2009\/10\/moneyning41.jpg\" alt=\"Thinking level-headed\" width=\"403\" height=\"403\" srcset=\"https:\/\/moneyning.com\/wp-content\/uploads\/2009\/10\/moneyning41.jpg 403w, https:\/\/moneyning.com\/wp-content\/uploads\/2009\/10\/moneyning41-150x150.jpg 150w, https:\/\/moneyning.com\/wp-content\/uploads\/2009\/10\/moneyning41-300x300.jpg 300w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"lazyload size-full wp-image-17866 alignleft\" src=\"https:\/\/moneyning.com\/wp-content\/uploads\/2009\/10\/moneyning41.jpg\" alt=\"Thinking level-headed\" width=\"403\" height=\"403\" srcset=\"https:\/\/moneyning.com\/wp-content\/uploads\/2009\/10\/moneyning41.jpg 403w, https:\/\/moneyning.com\/wp-content\/uploads\/2009\/10\/moneyning41-150x150.jpg 150w, https:\/\/moneyning.com\/wp-content\/uploads\/2009\/10\/moneyning41-300x300.jpg 300w\" data-sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/p>\n<h3>2. Familiarity<\/h3>\n<p>Another bias that\u00a0Baker and Ricciardi tackle is familiarity, which is the idea that you prefer investments you recognize. You might choose to invest in a company you\u2019ve heard of over one you don\u2019t really know. Familiarity also manifests as a preference for domestic assets over foreign assets.<\/p>\n<p>As a result, <strong>familiarity can lead to a lack of diversification in your portfolio.<\/strong> While it\u2019s true that you should understand the assets you invest in, it\u2019s also true that you need to go beyond a few assets. Familiarity might lead you to invest too heavily in one industry, sector, or geographical location \u2014 and <a title=\" How to Create an Investment Plan for Retirement\" href=\"https:\/\/moneyning.com\/retirement\/how-to-create-an-investment-plan-for-retirement\/\">you need more diversity than that for a well-balanced portfolio<\/a>.<\/p>\n<p>The good news is this doesn\u2019t need to be all that risky. If you want to diversify, but are wary of foreign investments, consider using index mutual funds and ETFs. It\u2019s possible to invest in an all-world ETF that provides you with exposure to foreign assets without as much risk or individual stock picking.<\/p>\n<p>While there\u2019s no way to completely eliminate risk from your portfolio, <strong><a title=\"Change Your Money Behavior By Changing Your Money Beliefs\" href=\"https:\/\/moneyning.com\/investing\/2-behavioral-biases-that-are-making-you-lose-money\/moneyning.com\/money-beliefs\/change-your-money-behavior-by-changing-your-money-beliefs\/\">you can invest smarter when you\u2019re aware of your behavioral biases<\/a>.<\/strong> Examine your investing style for these biases, and then make changes to improve your portfolio.<\/p>\n<p><em><strong>Do you have either of these behavioral biases? How have you controlled them?<\/strong> <\/em><\/p>\n<p class=\"post_tags\">Tagged as: <a href=\"https:\/\/moneyning.com\/tag\/advice\/\" rel=\"tag nofollow\">Advice<\/a>, <a href=\"https:\/\/moneyning.com\/tag\/investing\/\" rel=\"tag nofollow\">Investing<\/a>, <a href=\"https:\/\/moneyning.com\/tag\/money-management\/\" rel=\"tag nofollow\">Money Management<\/a><\/p>\n<p><strong>Editor&#8217;s Note:<\/strong> I&#8217;ve begun tracking my assets through <a href=\"https:\/\/moneyning.com\/go\/personalcapital.php?tag=16761:investingfn&amp;lid=retirementplanner\" target=\"_blank\" rel=\"nofollow\">Personal Capital<\/a>. I&#8217;m only using the free service so far and I no longer have to log into all the different accounts just to pull the numbers. And with a single screen showing all my assets, it&#8217;s much easier to figure out when I need to rebalance or where I stand on the path to financial independence.<\/p>\n<p>They developed this pretty nifty 401K Fee Analyzer that will show you whether you are paying too much in fees, as well as an Investment Checkup tool to help determine whether your asset allocation fits your risk profile. The platform literally takes a few minutes to sign up and <a href=\"https:\/\/moneyning.com\/go\/personalcapital.php?tag=16761:investingfn&amp;lid=retirementplanner\" target=\"_blank\" rel=\"nofollow\">it&#8217;s free to use by following this link here<\/a>. For those trying to build wealth, Personal Capital is worth a look.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>One of the most interesting areas of finance is called behavioral finance, which is the study of how our behaviors can influence the outcomes of our portfolios. According to H. Kent Baker and Victor Ricciardi in The European Financial Review, there are several behavioral biases that can impact your investment portfolio and result in lower [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":286081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[26904,48567,15985,2167,832],"dealstore":[],"offerexpiration":[],"class_list":["post-286080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-behavioral","tag-biases","tag-lose","tag-making","tag-money"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2 Behavioral Biases That Are Making You Lose Money - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=286080\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 Behavioral Biases That Are Making You Lose Money - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"One of the most interesting areas of finance is called behavioral finance, which is the study of how our behaviors can influence the outcomes of our portfolios. According to H. Kent Baker and Victor Ricciardi in The European Financial Review, there are several behavioral biases that can impact your investment portfolio and result in lower [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=286080\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T16:12:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1052\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=286080#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=286080\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"2 Behavioral Biases That Are Making You Lose Money\",\"datePublished\":\"2025-06-10T16:12:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=286080\"},\"wordCount\":642,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=286080#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg\",\"keywords\":[\"Behavioral\",\"Biases\",\"Lose\",\"Making\",\"Money\"],\"articleSection\":[\"Finance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=286080#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=286080\",\"url\":\"https:\/\/fivemor.com\/?p=286080\",\"name\":\"2 Behavioral Biases That Are Making You Lose Money - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=286080#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=286080#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg\",\"datePublished\":\"2025-06-10T16:12:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=286080#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=286080\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=286080#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg\",\"width\":1052,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=286080#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2 Behavioral Biases That Are Making You Lose Money\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2 Behavioral Biases That Are Making You Lose Money - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=286080","og_locale":"en_US","og_type":"article","og_title":"2 Behavioral Biases That Are Making You Lose Money - Som2ny Network","og_description":"One of the most interesting areas of finance is called behavioral finance, which is the study of how our behaviors can influence the outcomes of our portfolios. According to H. Kent Baker and Victor Ricciardi in The European Financial Review, there are several behavioral biases that can impact your investment portfolio and result in lower [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=286080","og_site_name":"Som2ny Network","article_published_time":"2025-06-10T16:12:43+00:00","og_image":[{"width":1052,"height":700,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=286080#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=286080"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"2 Behavioral Biases That Are Making You Lose Money","datePublished":"2025-06-10T16:12:43+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=286080"},"wordCount":642,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=286080#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg","keywords":["Behavioral","Biases","Lose","Making","Money"],"articleSection":["Finance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=286080#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=286080","url":"https:\/\/fivemor.com\/?p=286080","name":"2 Behavioral Biases That Are Making You Lose Money - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=286080#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=286080#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg","datePublished":"2025-06-10T16:12:43+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=286080#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=286080"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=286080#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/photo-1518701572458-d76a97096dc2.jpeg","width":1052,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=286080#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"2 Behavioral Biases That Are Making You Lose Money"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/286080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=286080"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/286080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/286081"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=286080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=286080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=286080"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=286080"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=286080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}