Sinai Health Foundation – InsomniAds (2025)<\/title><\/p>\n<p> <meta name=\"HandheldFriendly\" content=\"True\"\/><br \/>\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/><\/p>\n<p> <meta name=\"theme-color\" content=\"#d48538\"\/><\/p>\n<link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.js?v=4ff20b9129\" as=\"script\"\/>\n <link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=4ff20b9129\" as=\"style\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\"\/>\n<link rel=\"preload stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Poppins:ital,wght@0,600;0,700;1,600;1,700&display=swap\" as=\"style\" onload=\"this.onload=null;this.rel=\" stylesheet=\"\" crossorigin=\"\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=4ff20b9129\"\/>\n<link rel=\"icon\" href=\"https:\/\/adland.tv\/content\/images\/size\/w256h256\/2025\/04\/ad-favicon.png\" type=\"image\/png\"\/>\n <link rel=\"canonical\" href=\"https:\/\/adland.tv\/sinai-health-foundation-insomniads-2025\/\"\/>\n <meta name=\"referrer\" content=\"no-referrer-when-downgrade\"\/><\/p>\n<p> <meta property=\"og:site_name\" content=\"AdLand\"\/><br \/>\n <meta property=\"og:type\" content=\"article\"\/><br \/>\n <meta property=\"og:title\" content=\"Sinai Health Foundation - InsomniAds (2025)\"\/><br \/>\n <meta property=\"og:description\" content=\"This campaign will put you to sleep (and it\u2019s supposed to). \u201cInsomniAds,\u201d the latest creative extension of Sinai Health Foundation\u2019s \u201cHot and Bothered\u201d platform, features a series of ultra-dull audio ads that double as bedtime stories. The work offers a cheeky but compassionate response to the very real\"\/><br \/>\n <meta property=\"og:url\" content=\"https:\/\/adland.tv\/sinai-health-foundation-insomniads-2025\/\"\/><br \/>\n <meta property=\"og:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg\"\/><br \/>\n <meta property=\"article:published_time\" content=\"2025-06-10T14:08:41.000Z\"\/><br \/>\n <meta property=\"article:modified_time\" content=\"2025-06-10T14:08:41.000Z\"\/><br \/>\n <meta property=\"article:tag\" content=\"Country: US\"\/><br \/>\n <meta property=\"article:tag\" content=\"Health and Beauty\"\/><br \/>\n <meta property=\"article:tag\" content=\"healthcare\"\/><\/p>\n<p> <meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n <meta name=\"twitter:title\" content=\"Sinai Health Foundation - InsomniAds (2025)\"\/><br \/>\n <meta name=\"twitter:description\" content=\"This campaign will put you to sleep (and it\u2019s supposed to). \u201cInsomniAds,\u201d the latest creative extension of Sinai Health Foundation\u2019s \u201cHot and Bothered\u201d platform, features a series of ultra-dull audio ads that double as bedtime stories. The work offers a cheeky but compassionate response to the very real\"\/><br \/>\n <meta name=\"twitter:url\" content=\"https:\/\/adland.tv\/sinai-health-foundation-insomniads-2025\/\"\/><br \/>\n <meta name=\"twitter:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg\"\/><br \/>\n <meta name=\"twitter:label1\" content=\"Written by\"\/><br \/>\n <meta name=\"twitter:data1\" content=\"Ari Paparo\"\/><br \/>\n <meta name=\"twitter:label2\" content=\"Filed under\"\/><br \/>\n <meta name=\"twitter:data2\" content=\"Country: US, Health and Beauty, healthcare\"\/><br \/>\n <meta name=\"twitter:site\" content=\"@adland\"\/><br \/>\n <meta name=\"twitter:creator\" content=\"@aripap\"\/><br \/>\n <meta property=\"og:image:width\" content=\"1200\"\/><br \/>\n <meta property=\"og:image:height\" content=\"638\"\/><\/p>\n<p> <meta name=\"generator\" content=\"Ghost 5.88\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AdLand\" href=\"https:\/\/adland.tv\/latest\/rss\/\"\/>\n<link href=\"https:\/\/adland.tv\/webmentions\/receive\/\" rel=\"webmention\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/public\/cards.min.css?v=4ff20b9129\"\/>\n <\/p>\n<p><\/p>\n<p><\/p>\n<p> <\/head><\/p>\n<p> <body class=\"post-template tag-united-states tag-health-beauty tag-healthcare \" data-excerpts=\"true\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p> <main class=\"main flex-1\"><\/p>\n<div class=\"container wrapper\">\n<div class=\"post-hero is-post \" data-feature-image=\"true\">\n<div class=\"post-hero__media\">\n<figure class=\"post-hero__figure\">\n <picture class=\"\"><source sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/format\/webp\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/format\/webp\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/format\/webp\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 2000w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload post-hero__img\" sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 2000w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg\" alt=\"Sinai Health Foundation - InsomniAds (2025)\"\/><br \/>\n<\/source><\/picture>\n <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-date-share\">\n <time datetime=\"2025-06-10\"><br \/>\n <span>June 10 2025<\/span><br \/>\n <span class=\"post-date__time\">10:08 AM<\/span><br \/>\n <\/time><\/p>\n<p> <span class=\"post-readtime\">1 min read<\/span><\/p>\n<p> <span class=\"spacing\"\/><\/p>\n<p> <button class=\"share-toggle\" onclick=\"this.classList.toggle('is-active')\" onmouseover=\"this.classList.toggle('is-active')\"><br \/>\n <span>Share<\/span><br \/>\n <i class=\"icon icon-chevron-down\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-chevron-down\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <polyline points=\"6 9 12 15 18 9\"\/>\n<\/svg><br \/>\n<\/i> <\/button><\/p>\n<\/div>\n<article class=\"post tag-united-states tag-health-beauty tag-healthcare content post-access-public\">\n<p>This campaign will put you to sleep (and it\u2019s supposed to).<\/p>\n<p>\u201cInsomniAds,\u201d the latest creative extension of Sinai Health Foundation\u2019s \u201cHot and Bothered\u201d platform, features a series of ultra-dull audio ads that double as bedtime stories. The work offers a cheeky but compassionate response to the very real struggle of menopause-related sleep loss.<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" title=\"Hot and Bothered InsomniAds: Firmware Installation\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Q49L57xhpR8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<h3 id=\"campaign-assets\">Campaign Assets<\/h3>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1020\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/06\/1749499762217-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Firmware.jpg 1920w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Campaign Asset<\/span><\/figcaption><\/figure>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/06\/1749499762216-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Accounting.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1020\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/06\/1749499762216-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Accounting.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/06\/1749499762216-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Accounting.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/06\/1749499762216-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Accounting.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/06\/1749499762216-MountSinai_Hot-20and-20Bothered_YT-20Thumbnailsv2_Accounting.jpg 1920w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Campaign Asset<\/span><\/figcaption><\/figure>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/06\/1749499769515-PR1.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1020\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/06\/1749499769515-PR1.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/06\/1749499769515-PR1.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/06\/1749499769515-PR1.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/06\/1749499769515-PR1.jpg 1920w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Campaign Asset<\/span><\/figcaption><\/figure>\n<figure class=\"kg-card kg-image-card kg-card-hascaption\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/06\/1749499775066-PR-203.jpg\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"1020\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/06\/1749499775066-PR-203.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/06\/1749499775066-PR-203.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/06\/1749499775066-PR-203.jpg 1600w, https:\/\/adland.tv\/content\/images\/2025\/06\/1749499775066-PR-203.jpg 1920w\" sizes=\"auto, (min-width: 720px) 720px\"\/><figcaption><span style=\"white-space: pre-wrap;\">Campaign Asset<\/span><\/figcaption><\/figure>\n<h3 id=\"credits\">Credits<\/h3>\n<p>Client: Sinai Health Foundation<br \/>\nTitle: InsomniAds<br \/>\nBrand Platform: Hot and Bothered<\/p>\n<p>Agency: Diamond<br \/>\nChief Creative Officer: Peter Ignazi<br \/>\nExecutive Vice President, Client Partner: Rebecca Flaman<br \/>\nChief Strategy Officer: Lori Davison<br \/>\nWriter: Megan Radisa<br \/>\nArt Director: Nina Hang<br \/>\nProducer: Mark Graham<br \/>\nEditors: Brandon Hurd, R\u00faben Padilha<\/p>\n<\/article>\n<div class=\"post-authors mb-xl\">\n <span class=\"section-title xs\">Author<\/span><\/p>\n<div class=\"grid gap-200\">\n<div class=\"author-card author-ari\">\n<div class=\"author-card__content flex-1 flex flex-col text-acc\">\n<p class=\"author-card__bio text-acc opacity-080\">CEO of Marketecture Media, owner of Adland.tv<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> <\/main><\/p>\n<p> <dialog class=\"notification\"><br \/>\n <i class=\"icon icon-success notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-circle-check\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n <path d=\"M9 12l2 2l4 -4\"\/>\n<\/svg><\/p>\n<p><\/i> <i class=\"icon icon-error notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-octagon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" 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2.75\"\/>\n<\/svg><\/p>\n<p><\/i> <\/p>\n<p class=\"notification-msg signup-success\">Great! You\u2019ve successfully signed up.<\/p>\n<p class=\"notification-msg signin-success\">Welcome back! You’ve successfully signed in.<\/p>\n<p class=\"notification-msg subscribe-success\">You’ve successfully subscribed to AdLand.<\/p>\n<p class=\"notification-msg link-expired\">Your link has expired.<\/p>\n<p class=\"notification-msg checkout-success\">Success! Check your email for magic link to sign-in.<\/p>\n<p class=\"notification-msg billing-success\">Success! Your billing info has been updated.<\/p>\n<p class=\"notification-msg billing-cancel\">Your billing was not updated.<\/p>\n<p> <button class=\"notification-close js-notification-close\" aria-label=\"Close\" onclick=\"closeNotification(event.currentTarget.parentNode);\"><br \/>\n <i class=\"icon icon-x\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-x\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\/>\n <line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\/>\n<\/svg><br \/>\n<\/i> <\/button><br \/>\n<\/dialog><\/p>\n<p> <\/body>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Sinai Health Foundation – InsomniAds (2025) June 10 2025 10:08 AM 1 min read Share This campaign will put you to sleep (and it\u2019s supposed to). \u201cInsomniAds,\u201d the latest creative extension of Sinai Health Foundation\u2019s \u201cHot and Bothered\u201d platform, features a series of ultra-dull audio ads that double as bedtime stories. The work offers a […]<\/p>\n","protected":false},"author":1,"featured_media":286032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11566,597,116406,94949],"dealstore":[],"offerexpiration":[],"class_list":["post-286031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-foundation","tag-health","tag-insomniads","tag-sinai"],"yoast_head":"\n<title>Sinai Health Foundation - InsomniAds (2025) - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=286031\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinai Health Foundation - InsomniAds (2025) - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Sinai Health Foundation – InsomniAds (2025) June 10 2025 10:08 AM 1 min read Share This campaign will put you to sleep (and it\u2019s supposed to). \u201cInsomniAds,\u201d the latest creative extension of Sinai Health Foundation\u2019s \u201cHot and Bothered\u201d platform, features a series of ultra-dull audio ads that double as bedtime stories. 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