{"id":285814,"date":"2025-06-10T13:02:43","date_gmt":"2025-06-10T13:02:43","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-colgate-palmolive-rebuilds-brands-with-advertising-wpp-hits-out-at-publicis-groupes-epsilon-and-uk-broadcasters-lean-into-youtube\/"},"modified":"2025-06-10T13:02:43","modified_gmt":"2025-06-10T13:02:43","slug":"week-in-charts-colgate-palmolive-rebuilds-brands-with-advertising-wpp-hits-out-at-publicis-groupes-epsilon-and-uk-broadcasters-lean-into-youtube","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=285814","title":{"rendered":"Week in Charts: Colgate-Palmolive Rebuilds Brands with Advertising, WPP Hits Out at Publicis Groupe\u2019s Epsilon, and UK Broadcasters Lean into YouTube"},"content":{"rendered":"


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In this week’s Week in Charts: Colgate-Palmolive rebuilds brands through advertising, WPP hits out at Publicis Groupe’s Epsilon, and UK broadcasters lean into YouTube.<\/strong><\/p>\n

To have Week in Charts delivered to your inbox, you can sign up to the newsletter here<\/a>.<\/p>\n

Quote of the Week<\/strong><\/p>\n

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Number of the Week<\/strong><\/p>\n

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Charts of the Week<\/strong><\/p>\n

UK Broadcasters Lean into YouTube for Long-Form Content<\/em><\/strong><\/p>\n

UK broadcasters are increasing their volume\u00a0of long-form content on YouTube, as they look to the video-sharing service\u00a0to distribute and monetise their content.\u00a0According to Ampere Analysis, Channel 4’s share of long-form content on its YouTube channels has\u00a0grown from 31 percent in 2023 to 72\u00a0percent in 2025. Meanwhile ITV’s has grown from 14 percent to 31 percent over the same period, and the BBC’s from 5 to 24 percent.<\/p>\n

“The main advantage for any traditional media company engaging with YouTube directly is demographic:\u00a0As of Q1 2025, 85 percent\u00a0of consumers between 18-24 (and 67 percent\u00a0of all consumers) watch YouTube at least monthly,” said Josh Rustage, Senior Analyst at Ampere.\u00a0“Given this, Channel 4 is leveraging new long-form content specifically designed for social platforms to engage Gen Z viewers via its dedicated social video-first YouTube channel @Channel4.0 and the 4Studio production arm that produces content for social platforms. This content is typically personality-led and influencer-driven, often taking the form of Reality show-style dating or social experiment programmes or challenges.”<\/p>\n

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Misaligned Metrics and Data Challenges Pose Barriers to Proving ROI from Digital Spend<\/em><\/strong><\/p>\n

Global marketers are under increasing pressure to prove ROI for their ad spend, but technical and organisational barriers are still posing difficulties. According to a new survey from Nielsen, misalignment on metrics, data challenges and internal silos are among the major obstacles cited by marketers when it comes to measuring ROI from digital spending.<\/p>\n

“To be successful in today’s challenging environment, marketers need to get everyone onboard from the very start and be very clear about the campaign’s objectives, what the milestones will be, and how performance will be measured along the way,” said the 2025 Nielsen Global Annual Marketing Survey.\u00a0“No amount of data can make up for the dysfunction that comes with misaligned expectations and siloed internal teams.”<\/p>\n

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Apple TV+ and Paramount+ Show Momentum in Barb Survey<\/em><\/strong><\/p>\n

Paramount+ now reaches more than 3 million UK households, according to Barb’s most recent Establishment Survey. The streaming service now ties with Discovery+ for the streaming service with the fourth-highest penetration\u00a0(of those measured by Barb), behind Netflix, Amazon Prime Video and Disney+. Meanwhile Apple TV+ continues to grow in the UK, while Now subscriptions have\u00a0declined over the last two quarters.<\/p>\n

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WPP Stock Takes Another Hit as Mark Read Steps Down<\/em><\/strong><\/p>\n

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WPP’s share price fell 3 percent yesterday after CEO Mark Read\u00a0announced his departure<\/a>\u00a0after nearly seven years in the role. The agency group’s stock price has declined almost 10 percent over the past three weeks amid restructuring and repositioning efforts, including rebranding its media unit GroupM to WPP Media, a move that reportedly entails\u00a0widespread layoffs at its media agencies.<\/p>\n<\/div>\n

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The Week in Stocks<\/strong><\/p>\n

Agencies<\/strong><\/em><\/p>\n

Shares in S4 Capital dipped almost 4 percent after the agency group cut its full-year revenue forecast, citing tariff uncertainty affecting spending among its tech clients.<\/p>\n

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TV<\/strong><\/em><\/p>\n

Warner Bros. Discovery’s stock price declined yesterday, when\u00a0the media company\u00a0announced plans<\/a>\u00a0to separate into two publicly traded companies.<\/p>\n

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Publishers<\/strong><\/em><\/p>\n

Shares in Future are trading closer to its stock price of one month ago, following a six percent jump last week.<\/p>\n

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Ad Tech<\/strong><\/em><\/p>\n

Nexxen’s share price\u00a0dropped 9 percent last week, and has fallen 14 percent from its 52-week high last month.<\/p>\n

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Tech<\/strong><\/em><\/p>\n

Tech stocks\u00a0rose on Monday following trade talks between the US and China, spurring investor optimism about progress on trade deals.<\/p>\n

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Follow VideoWeek on Twitter<\/a> and LinkedIn<\/a>.<\/p>\n