{"id":284971,"date":"2025-06-10T03:45:42","date_gmt":"2025-06-10T03:45:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/zorba-ooh-today\/"},"modified":"2025-06-10T03:45:42","modified_gmt":"2025-06-10T03:45:42","slug":"zorba-ooh-today","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=284971","title":{"rendered":"Zorba – OOH TODAY"},"content":{"rendered":"


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\"Lindmark<\/a>
Message for Lindmark Companies<\/figcaption><\/figure>\n
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\u201cEach man delights in the work that suits him best\u201d<\/span><\/strong><\/span><\/p>\n<\/blockquote>\n

\"\"<\/p>\n

OOH \u2026Here\u2019s One Thing<\/span><\/p>\n

by\u00a0Jim Johnsen<\/a>,<\/strong><\/span>
Managing Director,\u00a0Johnsen, Fretty & Company<\/span><\/p>\n

Hey Johnsen, where\u2019s this week\u2019s material?\u00a0 Don\u2019t tell me you are going to whiff once again.\u00a0 Jeez, I\u2019m on a ferry from Folegandros and then a flight from Athens, and to be honest, I\u2019m completely soaked in Assyrtiko (a dry white wine) and tzatziki at the moment.\u00a0 Like General Patton \u2026I think I was here in an earlier life (aka I friggin\u2019 love this place). Needless to say, writer\u2019s block would be an understatement.\u00a0\u00a0<\/span><\/p>\n

With that said, while there wasn\u2019t a billboard in sight in the Cyclades, other than the Greek Orthodox chapels with the blue domes built high on the volcanic hills. Yes, you heard that right, a local captain informed me that these things were constructed primarily not for use but for \u201clong reads\u201d from as many points on the island as possible.\u00a0 Good and consistent messaging as well! Here is a picture of one on Folegandros:<\/span><\/p>\n

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photo by Jim Johnsen<\/figcaption><\/figure>\n

Can we learn anything from the Greeks? As we say in the billboard business\u2026 ubetcha.\u00a0<\/span><\/p>\n

Perhaps there are a few of us still breathing who remember the movie Zorba the Greek<\/em><\/span>?\u00a0 What a 1960s epic!\u00a0 It should be on your required watching list (the book is not bad either).<\/span><\/p>\n

\u00a0\u201cI was happy. I kept saying to myself, \u2018This is true happiness: not to have any ambition yet to work doggedly as though you had every ambition; to live far from other people, yet to love them and not need them; for it to be Christmas, to eat and drink well; yet afterward, alone, to escape every lure and to possess the stars above you, with the land to your left, the sea to your right, and suddenly to understand that life, having brought its final accomplishment to conclusion in your heart, has turned into a fairy tale.\u201d\u00a0 \u2013\u2018Zorba the Greek\u2019.\u00a0<\/span><\/p>\n

And just a little taste of the movie and its music:<\/span><\/p>\n

https:\/\/youtu.be\/QskFT7AaKH0?si=AbPx4PCFiKKJf7_P<\/a><\/span><\/p>\n

But lest you think the Greece of Anthony Quinn is the Greece of today, I have news for you.\u00a0 Their airport execution is among some of the finest I have ever seen (think station domination).\u00a0\u00a0<\/span><\/p>\n

\"\"<\/span>Their website marketing is pretty damn sharp as well.\u00a0\u00a0<\/span><\/p>\n

https:\/\/www.barbarossarestaurant.com\/<\/a><\/span><\/p>\n

https:\/\/domesresorts.com\/domeswhitecoastmilos\/?gad_source=1&gad_campaignid=19975704381&gclid=CjwKCAjw6ZTCBhBOEiwAqfwJd65VpELeAOJiM1TT5hbBU4uOLOHAhGeHp_Ll5uVQMva0QumrO-JDoRoCx3AQAvD_BwE<\/a><\/span><\/p>\n

Perhaps we can elevate our own game by keeping an eye on these guys?<\/span><\/p>\n

https:\/\/www.interbus.gr\/en\/<\/a><\/span><\/p>\n

I leave you with a couple of pearls.\u00a0<\/span><\/p>\n

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  1. A few Homer doozies:<\/span><\/li>\n<\/ol>\n

    \u201cWords empty as the wind are better left unsaid\u201d<\/span><\/p>\n

    \u201cHateful to me as are the gates of Hades, is he who, hiding one thing in his heart, utters another\u201d<\/span><\/p>\n

    \u201cEach man delights in the work that suits him best\u201d<\/span><\/p>\n

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    1. And the Tijuana Brass Band ripping it!<\/span><\/li>\n<\/ol>\n

      https:\/\/youtu.be\/zzXjLRQO0q0?si=eOme_l8fPeEf_U7e<\/a><\/span><\/p>\n

      \"\"<\/span><\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      jfco.com<\/a><\/strong><\/span><\/p>\n

      Securities transacted through StillPoint Capital Member firm FINRA\/SiPC<\/span><\/p>\n

      \"\"<\/p>\n

      Help us Help You by keeping the only\u00a0Independent Voice for OOH.<\/strong><\/span>
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      \"-<\/a><\/p>\n

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