{"id":284586,"date":"2025-06-09T23:46:55","date_gmt":"2025-06-09T23:46:55","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/zillows-opening-moves-in-the-exclusive-inventory-battle-mike-delprete\/"},"modified":"2025-06-09T23:46:55","modified_gmt":"2025-06-09T23:46:55","slug":"zillows-opening-moves-in-the-exclusive-inventory-battle-mike-delprete","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=284586","title":{"rendered":"Zillow\u2019s Opening Moves in the Exclusive Inventory Battle \u2014 Mike DelPrete"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/57b1c75aebbd1abcdecf8171\/1748874833417-XTVSE9D99ZKFDWHE84TR\/Screenshot+2025-06-02+at+8.33.44%E2%80%AFAM.png?format=1500w\" \/><\/p>\n<div>\n<p class=\"\" style=\"white-space:pre-wrap;\">As the deadline for compliance to its new <a href=\"https:\/\/www.zillow.com\/premier-agent\/agents-know-listing-access-standards\/\" target=\"_blank\"><span style=\"text-decoration:underline\">Listing Access Standards<\/span><\/a> approaches, Zillow has started to execute its strategy to stop the proliferation of exclusive inventory.\u00a0<\/p>\n<p><strong>Why it matters<\/strong>: The opening moves in the battle over exclusive inventory will affect the nation\u2019s largest brokerages, thousands of listings (and thousands of homesellers), and shape the industry\u2019s power dynamics for the next decade.<\/p>\n<p><strong>First up<\/strong>: Zillow has clarified its definition of public marketing to include any buyer-oriented marketing that private listings <em>exist<\/em>.<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">This is broad treatment: it\u2019s not just a specific listing being marketed publicly (yard sign, social media post, email) that is in violation, but the mere <em>existence<\/em> of a private listing.<br \/>\u00a0<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">So, in the case of Compass, simply advertising that there are private listings on its search results page means <em>all<\/em> of those listings are in violation and subject to a potential Zillow ban.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As the deadline for compliance to its new Listing Access Standards approaches, Zillow has started to execute its strategy to stop the proliferation of exclusive inventory.\u00a0 Why it matters: The opening moves in the battle over exclusive inventory will affect the nation\u2019s largest brokerages, thousands of listings (and thousands of homesellers), and shape the industry\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":284587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[2922,86428,1305,18961,22269,11379,2878,39837],"dealstore":[],"offerexpiration":[],"class_list":["post-284586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-battle","tag-delprete","tag-exclusive","tag-inventory","tag-mike","tag-moves","tag-opening","tag-zillows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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