An excellent, down-to-earth interview with Dr. Ken Dychtwald<\/strong><\/a> from last year:<\/p>\n He recently penned a piece for AARP Bulletin<\/a><\/strong>:<\/p>\n Ageism Is Alive and Well in Advertising<\/a><\/strong> This is a worthy topic, as is ageism in general<\/a><\/strong>. Dr. Dychtwald is someone I\u2019ve admired for years. I met him eons ago and attended one of his presentations.<\/p>\n I agree with most of what Ken has to say about the ad biz. I\u2019ve been agreeing with it for about eighteen years now.\u00a0 From 2003:<\/p>\n I write at length about ageism in the book and on this blog. If you want more \u2018history\u2019 about it all, download the Introduction and 1st Chapter of the book (Chapter One is all about ageism):<\/p>\n\n
<\/a>\u00a0 24 September 2020
Growing Bolder & Ken Dychtwald<\/a><\/strong><\/em><\/p>\n<\/blockquote>\n\n
<\/strong>Consumers 50+ perceive a marketing bias against them<\/em><\/p>\n<\/blockquote>\n\n
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Back into the Fold<\/a><\/strong>
by Chuck Nyren
\u2026 The Giant Leap<\/em>: there had better be a minor revolution in the creative end of the advertising industry. Talented men and women in their late forties and fifties need to be brought back into the fold if you want to reach us. This includes copywriters, graphic artists, producers, directors, and creative directors.<\/p>\n<\/blockquote>\n<\/a>And in 2005 Yours Truly wrote a book about it: Advertising to Baby Boomers<\/strong><\/a>. It was selected as a classroom resource by The Advertising Educational Foundation<\/a><\/strong>.<\/p>\n
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