{"id":284138,"date":"2025-06-09T18:47:37","date_gmt":"2025-06-09T18:47:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-166\/"},"modified":"2025-06-09T18:47:37","modified_gmt":"2025-06-09T18:47:37","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-166","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=284138","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


\n<\/p>\n

\n

Interview, Part 2: Southern Glazer\u2019s Execs On The California Market<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJune 9, 2025<\/a><\/span><\/p>\n

California is the largest drinks market in the U.S., and Southern Glazer\u2019s has a leading position in the middle tier, with its Golden State revenues at approximately $5 billion. In the second part of our interview<\/a>, Southern Glazer\u2019s president, West Region, Lewis Kenrick and executive vice president, general manager, California, John Landry discuss on-premise trends, the retail side, and how they see the future of the business in the California market.<\/em><\/p>\n

SND:<\/strong> What are you seeing broadly across the on-premise?<\/p>\n

Landry:<\/strong> There\u2019s still a recovery going on from the pandemic. Consumers have been shifting from high-end restaurants to more casual dining, and that\u2019s where we\u2019re seeing a lot of openings. But I live in San Francisco and go out quite a bit, and it\u2019s vibrant out there in the restaurants that I frequent. 19% of our revenue in the on-premise is flowing through our online Proof platform, and that business is growing double-digits.<\/p>\n

Kenrick:<\/strong> With the inflationary pressure the consumer has definitely shifted their behavior. But in the last three months we\u2019ve seen a more positive trend in key cities like San Francisco and San Diego.<\/p>\n

Landry:<\/strong> There are also new \u201centertainment zones\u201d that passed last year and allow for alcohol to be consumed outdoors in plastic cups from bars, restaurants, breweries, and wineries. There\u2019s one in San Francisco in the financial district, there\u2019s one in Thrive City down by the Chase Center, there\u2019s one in Cole Valley, and there are five more planned. The numbers they\u2019re putting up are just crazy, sometimes getting 20,000 people and giving a huge lift in business to the bars and restaurants that are participating.<\/p>\n

SND:<\/strong> How about the retail side?<\/p>\n

Kenrick:<\/strong> We saw a lot of destocking in our national account and independent chains, and that\u2019s now stabilized a bit. Albertsons, Kroger, Total Wine, and Gopuff are all big players, with Total Wine taking some share in the market.<\/p>\n

A lot of the new items going into these stores are RTDs, Tequila, and cordials. On the wine side you\u2019re seeing the no- and low-alcohol offerings continue to grow, as well as Sauvignon Blanc and interesting aromatic whites.<\/p>\n

SND:<\/strong> How does the future of the business look in California?<\/p>\n

Landry:<\/strong> California is such a big and unique market. It\u2019s the largest economy in the United States and a diverse market with no dominant demographic. It\u2019s 40% Latino, 34% white, 16% Asian, 6% black. There\u2019s a lot of opportunity for us to continue to market to the various segments and go where they are shopping.<\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
\n<\/a><\/p>\n

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Interview, Part 2: Southern Glazer\u2019s Execs On The California Market June 9, 2025 California is the largest drinks market in the U.S., and Southern Glazer\u2019s has a leading position in the middle tier, with its Golden State revenues at approximately $5 billion. In the second part of our interview, Southern Glazer\u2019s president, West Region, Lewis […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-284138","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=284138\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Interview, Part 2: Southern Glazer\u2019s Execs On The California Market June 9, 2025 California is the largest drinks market in the U.S., and Southern Glazer\u2019s has a leading position in the middle tier, with its Golden State revenues at approximately $5 billion. 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