{"id":283315,"date":"2025-06-09T09:34:09","date_gmt":"2025-06-09T09:34:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/rapido-slashes-food-delivery-charges-to-compete-with-zomato-and-swiggy-et-brandequity\/"},"modified":"2025-06-09T09:34:09","modified_gmt":"2025-06-09T09:34:09","slug":"rapido-slashes-food-delivery-charges-to-compete-with-zomato-and-swiggy-et-brandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=283315","title":{"rendered":"Rapido Slashes Food Delivery Charges to Compete with Zomato and Swiggy, ET BrandEquity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<section class=\"highlight clearfix\">\n<h4 class=\"heading4\">Highlights<\/h4>\n<div class=\"hsummary\">\n<ul>\n<li>Ride-hailing app Rapido has established online food delivery partnership terms with restaurants, offering commissions between 8-15%, significantly lower than the 16-30% charged by competitors Zomato and Swiggy.<\/li>\n<li>The National Restaurants Association of India (NRAI) has been working closely with Rapido to create a more economically viable structure for restaurants, addressing concerns about high fees from existing food delivery platforms.<\/li>\n<li>Multiple small restaurant owners have criticized Zomato and Swiggy for steep charges and unsustainable business practices, leading to a growing interest in alternative platforms like Rapido.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<p>            <!-- Display video article in news article for the custom next story --><\/p>\n<p>            <!-- Modifying the body placing embeds,promoslots,related etc.--><\/p>\n<figure class=\"img_container\" style=\"float:left;margin-right:10px;width:350px;;margin-bottom:5px;max-width:100%;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/121717813.cms\" captionrendered=\"1\" alt=\"\"\/><figcaption class=\"caption\"><span\/><\/figcaption><\/figure>\n<p>Ride-hailing app <a id=\"20445234\" type=\"General\" weightage=\"100\" keywordseo=\"Rapido\" source=\"keywords\" meta.keywordsubtype=\"org\" meta.entityname=\"Rapido\" meta.hostid=\"153\" meta.entityid=\"Rapido\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/rapido\">Rapido<\/a> has finalised online <a id=\"20299302\" type=\"General\" weightage=\"20\" keywordseo=\"food-delivery\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/food+delivery\">food delivery<\/a> partnership costs and terms with restaurants at nearly half the commissions from entrenched rivals <a id=\"23947870\" type=\"DOMAIN\" weightage=\"20\" keywordseo=\"swiggy\" botkeyword=\"\" source=\"ET\" sourcekeytype=\"COMPANY\" meta.keywordsubtype=\"EQ\" meta.aliasname=\"swiggy\" meta.entityname=\"Swiggy Ltd.\" meta.entityid=\"2232501\" meta.seoname=\"swiggy-ltd\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/swiggy\">Swiggy<\/a> and <a id=\"11830133\" type=\"DOMAIN\" weightage=\"20\" keywordseo=\"zomato\" botkeyword=\"\" source=\"ET\" sourcekeytype=\"COMPANY\" meta.keywordsubtype=\"EQ\" meta.aliasname=\"zomato\" meta.entityname=\"Eternal Ltd.\" meta.entityid=\"57948\" meta.seoname=\"eternal-ltd\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/zomato\">Zomato<\/a>, challenging the duopoly, people directly aware of the developments said.<\/p>\n<p>According to the agreed terms with industry body <a id=\"20676226\" type=\"General\" weightage=\"20\" keywordseo=\"National-Restaurants-Association-of-India\" source=\"keywords\" meta.keywordsubtype=\"org\" meta.entityname=\"National Restaurants Association of India\" meta.hostid=\"153\" meta.entityid=\"National Restaurants Association of India\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/national+restaurants+association+of+india\">National Restaurants Association of India<\/a> (NRAI), Rapido is expected to charge commissions in the range of 8-15% from restaurants, compared to 16-30% <a id=\"19901323\" type=\"General\" weightage=\"20\" keywordseo=\"Zomato\" source=\"keywords\" meta.keywordsubtype=\"org\" meta.entityname=\"Zomato\" meta.hostid=\"153\" meta.entityid=\"Zomato\">Zomato<\/a> and <a id=\"19896956\" type=\"General\" weightage=\"20\" keywordseo=\"Swiggy\" source=\"keywords\" meta.keywordsubtype=\"org\" meta.entityname=\"Swiggy\" meta.hostid=\"153\" meta.entityid=\"Swiggy\">Swiggy<\/a> charge, the executives said.<\/p>\n<p><!-- PROMOSLOT_M -->The partnership terms state Rapido will charge a fixed fee of Rs 25 on orders below Rs 400 and Rs 50 on orders over Rs 400, the people quoted earlier said. This translates to a range of 8-15% commissions from restaurants, compared to 16-30% charged by Zomato and Swiggy. Consumers will be able to place orders on the Rapido app where restaurants will be listed.<\/p>\n<p>&#8220;This will specially help <a id=\"27215589\" type=\"General\" weightage=\"20\" keywordseo=\"small-restaurants\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/small+restaurants\">small restaurants<\/a>,&#8221; one of the executives mentioned above said. The pilot is expected to go live in June-end or first week of July, starting with <a id=\"19895037\" type=\"General\" weightage=\"20\" keywordseo=\"Bengaluru\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/bengaluru\">Bengaluru<\/a>.<\/p>\n<p><figure class=\"img_container\" style=\";margin-bottom:5px;max-width:100%;\"><img decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/121710902.cms\" captionrendered=\"1\" alt=\"\"\/><figcaption class=\"caption\"><span\/><\/figcaption><\/figure>\n<p>&#8220;We&#8217;ve been in discussion with Rapido over the last few months just the way we are working closely with ONDC. We are discussing a structure which is economically and democratically much more viable for restaurants to sustain,&#8221; NRAI president Sagar Daryani said. He declined to comment on specific partner terms. &#8220;It&#8217;s also very important for us to know our customers and the same has been candidly communicated to them,&#8221; Daryani added. Allegations of data masking have been a core point of disagreement between restaurants and the large platforms.<\/p>\n<p>An email seeking comments from Rapido remained unanswered. The ride-hailing unicorn&#8217;s bike-taxi riders currently have a select &#8216;idle-time&#8217; arrangement with Swiggy to deliver food in select cities, but the arrangement is non-exclusive. The NRAI, which represents over 500,000 restaurants, had initiated a similar partnership with the government-backed ONDC in January, but the terms are still being ironed out amid slower traction.<\/p>\n<p><!-- PROMOSLOT_M -->Recent months have seen multiple small restaurant owners calling out what they alleged are &#8220;steep charges&#8221; levied by Zomato and Swiggy. &#8220;Zomato is becoming unsustainable for small restaurant owners like us,&#8221; Vandit Malik, founder, The Garlic Bread, wrote on Linkedin three weeks back. &#8220;To even be visible on the platform, I&#8217;m forced to spend Rs 30+ per order on ads. What&#8217;s left? Pennies. Sometimes, not even that,&#8221; he alleged.<\/p>\n<p> The owners of another NCR-based small restaurant, Saffroma, wrote on X last week, which went viral, that it was quitting Zomato alleging &#8220;zero payouts, mystery service charges and advertisements initiated without approval.&#8221; The post has since been deleted.<\/p>\n<div class=\"bottom-author-detail\">\n<ul class=\"article-publish-date\">\n                    <!-- \n\n<li> Updated On Jun 9, 2025 at 02:50 PM IST<\/li>\n\n --><\/p>\n<li>Published On Jun 9, 2025 at 02:50 PM IST<\/li>\n<p>                    <!-- \n\n<li class=\"desktop-view\">2 min read<\/li>\n\n -->\n                <\/ul>\n<\/p><\/div>\n<p>            <!-- Category Most Read Placement --><\/p>\n<p>            <!-- Comment Section --><\/p>\n<p>            <!-- Comment Section -->   <\/p>\n<div class=\"subscription-in-article\">\n<div aria-label=\"Top Newsletter Subscription Section\" class=\"top-newsletter-subs\">\n<div class=\"subscription-section hide\">\n<div class=\"inner-subscription\">\n<p><h2>Join the community of 2M+ industry professionals<\/h2>\n<h3>Subscribe to our newsletter to get latest insights &amp; analysis.<\/h3>\n<\/p>\n<figure class=\"top-newsletter-subs__icon-nl\" role=\"presentation\" aria-label=\"Newsletter icon\">\n                <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-newsletter.svg\" alt=\"Newsletter icon\" width=\"55\" height=\"55\"\/><br \/>\n            <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"app-download-section hide\">\n<div class=\"inner-app-download\">\n<div>\n<h2>Download ETBrandEquity App <\/h2>\n<ul>\n<li>Get Realtime updates<\/li>\n<li>Save your favourite articles<\/li>\n<\/ul>\n<div class=\"app-store-container desktop-view\">\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"\" aria-label=\"Play Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-g-play.png\" alt=\"\"\/><br \/>\n                            <\/a><br \/>\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"App Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-app-store.png\" alt=\"\"\/><br \/>\n                            <\/a>\n                        <\/div>\n<\/p><\/div>\n<figure class=\"download-icon desktop-view\">\n                        <i\/><br \/>\n                        <span class=\"scan-text\">Scan to download App<\/span><br \/>\n                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/bar-codes\/brandequity_barcode.png?mod=2900\" alt=\"\"\/><br \/>\n                        <span class=\"border-bottom\"\/><br \/>\n                    <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Highlights Ride-hailing app Rapido has established online food delivery partnership terms with restaurants, offering commissions between 8-15%, significantly lower than the 16-30% charged by competitors Zomato and Swiggy. The National Restaurants Association of India (NRAI) has been working closely with Rapido to create a more economically viable structure for restaurants, addressing concerns about high fees [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":283316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[16709,14205,29177,13355,529,112860,2074,20143,112858,20142,59585,112857,69067,112859,21894,21895],"dealstore":[],"offerexpiration":[],"class_list":["post-283315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-bengaluru","tag-brandequity","tag-charges","tag-compete","tag-delivery","tag-delivery-charges","tag-food","tag-food-delivery","tag-national-restaurants-association-of-india","tag-quick-commerce","tag-rapido","tag-restaurant-commission","tag-slashes","tag-small-restaurants","tag-swiggy","tag-zomato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rapido Slashes Food Delivery Charges to Compete with Zomato and Swiggy, ET BrandEquity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=283315\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapido Slashes Food Delivery Charges to Compete with Zomato and Swiggy, ET BrandEquity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Highlights Ride-hailing app Rapido has established online food delivery partnership terms with restaurants, offering commissions between 8-15%, significantly lower than the 16-30% charged by competitors Zomato and Swiggy. 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