{"id":283113,"date":"2025-06-09T07:21:45","date_gmt":"2025-06-09T07:21:45","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/legal\/may-you-come-to-the-attention-of-the-dp-authorities-law-firm\/"},"modified":"2025-06-09T07:21:45","modified_gmt":"2025-06-09T07:21:45","slug":"may-you-come-to-the-attention-of-the-dp-authorities-law-firm","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=283113","title":{"rendered":"May you come to the attention of the (DP) authorities &#8211; Law Firm"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>In data protection terms, the old Chinese curse means the ICO or an EU supervisory authority landing. And in 2024, that became a reality for thousands of organisations.<\/p>\n<p>The ICO received nearly 35,000 complaints \u2014 and issued enforcement action across a wide range of sectors.<\/p>\n<p>Most complaints don\u2019t lead to fines, but we still saw significant penalties, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u00a33M against Advanced Computer Software Group Ltd (for poor cyber hygiene \u2014 the ICO\u2019s first major fine against a data processor)<\/li>\n<li>\u20ac530M against TikTok (for unlawful data transfers and handling of children\u2019s data)<\/li>\n<li>\u20ac290M against Uber (for transferring driver data to the US without proper safeguards)<\/li>\n<li>\u00a3140K against HelloFresh (for millions of marketing messages without valid consent)<\/li>\n<\/ul>\n<p>So, drawing on these regulatory actions, what are the key compliance lessons we can take into 2025?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-key-compliance-actions-for-businesses\">Key compliance actions for businesses<\/h2>\n<p>Here are our top 10 takeaways \u2014 with a practical focus on managing regulatory risk:<\/p>\n<p><strong>1 \u2013 Maintain robust cybersecurity<\/strong><\/p>\n<p>Cyber-attacks don\u2019t just target the under-prepared \u2014 big brands like M&amp;S, Harrods and Co-op have all been hit. Regulators expect you to have MFA, up-to-date patching, and vulnerability scanning in place \u2014 even if you outsource IT. As the Advanced Computer Software case showed, processors are now directly accountable under UK GDPR.<\/p>\n<p><strong>2 \u2013 Respond to data breaches<\/strong><\/p>\n<p>The law requires breach notifications within 72 hours of becoming aware \u2014 not after your forensics team finishes. A personal data breach is not just a hacking attack. The most common data breaches are misdirected emails, and lost devices with unencrypted data. But not all breaches are notifiable. You only need to notify the ICO if the breach is likely to result in a risk to individuals\u2019 rights and freedoms (e.g. identity theft, financial loss, or reputational harm). If the risk is high, you must also inform the affected individuals without undue delay. Have a clear incident response plan in place so you don\u2019t have to make it up as you go along against a ticking clock. And remember to record all breaches in an internal log, even if notifiable.<\/p>\n<p><strong>3 \u2013 Handle DSARs properly<\/strong><\/p>\n<p>Over 40% of UK complaints were about subject access. Many organisations fail to identify informal DSARs that don\u2019t mention \u201cGDPR\u201d \u2014 but still count. Train staff and use an internal DSAR policy to ensure timely and compliant responses.<\/p>\n<p><strong>\u00a04 \u2013 Take care when relying on consent or legitimate interests for marketing<\/strong><\/p>\n<p>Electronic marketing (emails, texts, calls) is governed by PECR, not just UK GDPR. Under PECR, for unsolicited marketing to individuals (B2C), consent is generally required. That means freely given, specific, informed, and unambiguous consent \u2014 no pre-ticked boxes or bundled terms. The only exemption is the \u201csoft opt-in\u201d, which may apply if: (i) you obtained the contact details in the course of a sale or negotiation for a sale of a product or service, (ii) you\u2019re marketing similar products\/services, and (iii) you gave the individual a chance to opt out at the point of collection and in every subsequent message. If those conditions aren\u2019t met, consent is required.<\/p>\n<p>Legitimate interests (LI) under UK GDPR may be relevant for the lawful basis for processing, but it cannot override PECR\u2019s consent requirement where PECR applies.<\/p>\n<p>For corporate subscribers (e.g. generic work addresses like info@company.com), PECR does not require consent for marketing emails. However, the use of personal data still needs a valid lawful basis under UK GDPR \u2014 typically legitimate interests \u2014 which must be balanced against the individual\u2019s rights. And even where consent isn\u2019t required, recipients must always be given the right to opt out.<\/p>\n<p>Regulators are cracking down on vague opt-ins, missing unsubscribe links, and bought-in lists where consent is not valid or transferable. If you\u2019re relying on consent, keep records of who, what, when, and how it was obtained \u2014 and make it easy to withdraw.<\/p>\n<p><strong>5 \u2013 Respect data minimisation and retention<\/strong><\/p>\n<p>Only collect what you need, for a defined purpose. Holding on to unnecessary personal data increases risk and undermines compliance with rights like erasure. Regular audits, data mapping, and retention schedules are your best tools here.<\/p>\n<p><strong>6 \u2013 Use appropriate safeguards for international transfers<\/strong><\/p>\n<p>The Uber and TikTok fines show regulators are serious about cross-border data flows. If you\u2019re exporting data outside the UK or EU, ensure your transfer mechanisms \u2014 like SCCs or IDTA \u2014 are legally and operationally sound. And document your transfer risk assessments.<\/p>\n<p><strong>7 \u2013 Embed accountability<\/strong><\/p>\n<p>Having a privacy policy isn\u2019t enough. You need to show how compliance is lived across the organisation: through training, audits, DPIAs, and breach drills. A culture of accountability can stop small errors becoming regulatory events.<\/p>\n<p><strong>8- Apply extra care to children\u2019s and special category data<\/strong><\/p>\n<p>Sensitive data (e.g. health, biometrics, religion) and children\u2019s data require additional safeguards and stricter legal bases. Recent EU fines show that this is a growing focus; if you handle this type of data, your controls must reflect the higher risk.<\/p>\n<p><strong>9 \u2013 Stay ahead of emerging risks<\/strong><\/p>\n<p>Expect growing regulatory scrutiny of AI systems, processor accountability, and children\u2019s services. The ICO\u2019s guidance on AI emphasises fairness, transparency, and explainability \u2014 and the EU AI Act is coming.<\/p>\n<p><strong>10 \u2013 Engage proactively with the ICO (or any regulator)<\/strong><\/p>\n<p>The ICO prefers early resolution. If you\u2019re cooperative, responsive, and quick to remediate, you\u2019re in a far stronger position. Don\u2019t go silent or adversarial unless you have a strategy.<\/p>\n<p>If you do come to the attention of the authorities \u2014 that \u201ccurse\u201d may not need to end badly. With clear policies, strong processes, and a proactive mindset, you can stay ahead of regulatory risk.<\/p>\n<p>If you have questions about compliance or if you require risk management advice and support, please <a href=\"https:\/\/www.foxwilliams.com\/legal-expertise\/data-protection-and-privacy\/\">contact our data protection and privacy team<\/a>.<\/p>\n<hr\/>\n<section class=\"section bg-white\" id=\"may-you-come-to-the-attention-of-the-dp-authorities-Insights\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<p><h2>Related News<\/h2>\n<\/p>\n<div class=\"insight-grid mb-2 p-0 py-md-3\">\n<div class=\"insight-item\">\n<div class=\"image\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.foxwilliams.com\/2025\/05\/30\/annual-data-protection-webinar-2025\/\"><br \/>\n\t\t\t\t\t\t<img width=\"360\" height=\"259\" src=\"https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2022\/01\/Wave-1-jpeg-360x259.jpg\" class=\"attachment-news-small size-news-small wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\" srcset=\"https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2022\/01\/Wave-1-jpeg-360x259.jpg 360w, https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2022\/01\/Wave-1-jpeg-720x518.jpg 720w\" sizes=\"(max-width: 360px) 100vw, 360px\"\/>\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"insight-item bg-event\">\n<div class=\"image\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.foxwilliams.com\/2025\/05\/19\/mastering-corporate-investigations-managing-risks-and-protecting-reputation-in-a-regulatory-landscape\/\"><br \/>\n\t\t\t\t\t\t<img loading=\"lazy\" width=\"360\" height=\"259\" src=\"https:\/\/www.foxwilliams.com\/wp-content\/uploads\/2020\/10\/Y2-360x259.jpg\" class=\"attachment-news-small size-news-small wp-post-image lazyload\" alt=\"Featured image 19\" decoding=\"async\" style=\"--smush-placeholder-width: 360px; --smush-placeholder-aspect-ratio: 360\/259;\"\/>\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In data protection terms, the old Chinese curse means the ICO or an EU supervisory authority landing. And in 2024, that became a reality for thousands of organisations. The ICO received nearly 35,000 complaints \u2014 and issued enforcement action across a wide range of sectors. Most complaints don\u2019t lead to fines, but we still saw [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":283114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[8623,62297,25409,4524,12685],"dealstore":[],"offerexpiration":[],"class_list":["post-283113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal","tag-attention","tag-authorities","tag-data-protection","tag-firm","tag-law"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>May you come to the attention of the (DP) authorities - Law Firm - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=283113\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"May you come to the attention of the (DP) authorities - Law Firm - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In data protection terms, the old Chinese curse means the ICO or an EU supervisory authority landing. And in 2024, that became a reality for thousands of organisations. The ICO received nearly 35,000 complaints \u2014 and issued enforcement action across a wide range of sectors. Most complaints don\u2019t lead to fines, but we still saw [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=283113\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T07:21:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=283113#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=283113\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"May you come to the attention of the (DP) authorities &#8211; Law Firm\",\"datePublished\":\"2025-06-09T07:21:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=283113\"},\"wordCount\":963,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=283113#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png\",\"keywords\":[\"Attention\",\"authorities\",\"Data protection\",\"Firm\",\"law\"],\"articleSection\":[\"Legal\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=283113#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=283113\",\"url\":\"https:\/\/fivemor.com\/?p=283113\",\"name\":\"May you come to the attention of the (DP) authorities - Law Firm - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=283113#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=283113#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png\",\"datePublished\":\"2025-06-09T07:21:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=283113#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=283113\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=283113#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png\",\"width\":720,\"height\":518},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=283113#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"May you come to the attention of the (DP) authorities &#8211; Law Firm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"May you come to the attention of the (DP) authorities - Law Firm - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=283113","og_locale":"en_US","og_type":"article","og_title":"May you come to the attention of the (DP) authorities - Law Firm - Som2ny Network","og_description":"In data protection terms, the old Chinese curse means the ICO or an EU supervisory authority landing. And in 2024, that became a reality for thousands of organisations. The ICO received nearly 35,000 complaints \u2014 and issued enforcement action across a wide range of sectors. Most complaints don\u2019t lead to fines, but we still saw [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=283113","og_site_name":"Som2ny Network","article_published_time":"2025-06-09T07:21:45+00:00","og_image":[{"width":720,"height":518,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=283113#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=283113"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"May you come to the attention of the (DP) authorities &#8211; Law Firm","datePublished":"2025-06-09T07:21:45+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=283113"},"wordCount":963,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=283113#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png","keywords":["Attention","authorities","Data protection","Firm","law"],"articleSection":["Legal"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=283113#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=283113","url":"https:\/\/fivemor.com\/?p=283113","name":"May you come to the attention of the (DP) authorities - Law Firm - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=283113#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=283113#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png","datePublished":"2025-06-09T07:21:45+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=283113#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=283113"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=283113#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Data-protection-Featured-Image.png","width":720,"height":518},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=283113#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"May you come to the attention of the (DP) authorities &#8211; Law Firm"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/283113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=283113"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/283113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/283114"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=283113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=283113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=283113"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=283113"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=283113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}