{"id":283071,"date":"2025-06-09T06:37:48","date_gmt":"2025-06-09T06:37:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/accounting\/six-reasons-you-should-adopt-online-marketing\/"},"modified":"2025-06-09T06:37:48","modified_gmt":"2025-06-09T06:37:48","slug":"six-reasons-you-should-adopt-online-marketing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=283071","title":{"rendered":"Six Reasons You Should Adopt Online Marketing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.kashflow.com\/wp-content\/uploads\/2017\/07\/blog-Online-marketing-tips-for-small-businesses.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-78098 alignleft\" src=\"https:\/\/www.kashflow.com\/wp-content\/uploads\/2017\/07\/blog-Online-marketing-tips-for-small-businesses.jpg\" alt=\"\" width=\"400\" height=\"396\"\/><\/a>Whether you\u2019re a brand new business or an industry stalwart \u2013 <a href=\"https:\/\/www.kashflow.com\/resources\/online-marketing-tips-for-your-small-businesses\/\" target=\"_blank\" rel=\"noopener\">you need to take your marketing online<\/a>.<\/p>\n<p>Why? Well, here\u2019s six big reasons, in no particular order:<\/p>\n<h2>Your online presence is permanent<\/h2>\n<p>You won\u2019t always be sat at a stall in a Trade Fair. The advert you\u2019re running won\u2019t run endlessly. But your website, once it\u2019s up, can stay there forever.<\/p>\n<p>This is a great way to maintain a point of contact with potential customers. If they\u2019re thinking about you (maybe they read something that made them think of your business, maybe it was the twinkle in your eye\u2026) then they can look you up at any time.<\/p>\n<p>Even a simple page with a bit of a bio and a contact form is enough to start a conversation \u2013 which could turn into a sales lead.<\/p>\n<h2>It\u2019s a great way to stay in touch<\/h2>\n<p>Similar to the above point \u2013 online marketing is a great way to keep a conversation running. Whether it\u2019s chatting directly through social media or updating your followers with press releases and informative blogs \u2013 being online means you\u2019re talking. And people love to talk.<\/p>\n<p>Online marketing gives you the chance to offer customer care, project yourself as a valid voice in your chosen industry and engage your target audience. That all comes together to create a lively online persona for your brand, which is useful because\u2026<\/p>\n<h2>People search before they buy<\/h2>\n<p><a href=\"http:\/\/www.adweek.com\/digital\/81-shoppers-conduct-online-research-making-purchase-infographic\/\" target=\"_blank\" rel=\"noopener\">81% of people<\/a> will do some online research before they buy. That includes researching your competitors. If you\u2019re not online, they\u2019ll be finding your customers but not you. And that simply will not do.<\/p>\n<p>Another stat: <a href=\"https:\/\/www.business.com\/articles\/77-percent-of-people-read-online-reviews-before-buying-are-they-finding-you\/\" target=\"_blank\" rel=\"noopener\">77%<\/a> of people read reviews online before they buy. If your interactions leave people thinking highly of your brand online, they\u2019re more likely to leave a positive review, which\u2019ll lead others to take a chance on buying from you.<\/p>\n<h2>Online marketing can widen your target audience<\/h2>\n<p>Almost everyone is online. If you\u2019re marketing online, you can legitimately sell to them. You don\u2019t need a local outlet \u2013 you just need to be found on the internet. There\u2019s a few ways to do this, and they\u2019re included in our <a href=\"https:\/\/www.kashflow.com\/resources\/online-marketing-tips-for-your-small-businesses\/\" target=\"_blank\" rel=\"noopener\">free guide<\/a>.<\/p>\n<h2>You can choose your cost<\/h2>\n<p>You can invest as little or as much time and money as you want. Need to tighten the budget? There\u2019s no minimum spend, because the price isn\u2019t dictated by the publication (think, going rates for newspaper ads). Just work out how much you want to spend, and find the best way to spend it.<\/p>\n<h2>It\u2019s a growing channel<\/h2>\n<p>Worldwide, there are 3.7 billion internet users and Google alone gets 100 billion searches a month. As efforts are made to get the whole world online, this audience will only continue to grow \u2013 and so will the competition. Adopting an online strategy now still gives you a chance to get ahead and carve your niche.<\/p>\n<p>Want to get going online? We\u2019ve made it easy for you and written a full, free guide on everything from what to expect from your web developer to embracing email.<\/p>\n<p>Download your free guide to \u201conline marketing tips for your small business\u201d <a href=\"https:\/\/www.kashflow.com\/resources\/online-marketing-tips-for-your-small-businesses\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>Wondering how you\u2019ll manage all the sales going online will generate? Take a look at KashFlow\u2019s hassle-free accounting software. It covers everything from issuing online invoices to effortless online payments, and it comes with a <a href=\"https:\/\/www.kashflow.com\/l\/kashflow-accounting-software\/\" target=\"_blank\" rel=\"noopener\">30 day free trial if you click this link<\/a>.<\/p>\n<p><a href=\"https:\/\/www.kashflow.com\/resources\/online-marketing-tips-for-your-small-businesses\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-78099\" src=\"https:\/\/www.kashflow.com\/wp-content\/uploads\/2017\/07\/Online-marketing-Tips-1.png\" alt=\"\" width=\"700\" height=\"236\"\/><\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re a brand new business or an industry stalwart \u2013 you need to take your marketing online. Why? Well, here\u2019s six big reasons, in no particular order: Your online presence is permanent You won\u2019t always be sat at a stall in a Trade Fair. The advert you\u2019re running won\u2019t run endlessly. But your website, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":283072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11759],"tags":[14036,8402,2485,7545],"dealstore":[],"offerexpiration":[],"class_list":["post-283071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","tag-adopt","tag-marketing","tag-online","tag-reasons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Six Reasons You Should Adopt Online Marketing - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=283071\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six Reasons You Should Adopt Online Marketing - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re a brand new business or an industry stalwart \u2013 you need to take your marketing online. 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