{"id":282512,"date":"2025-06-09T00:29:37","date_gmt":"2025-06-09T00:29:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/formula-1-surges-to-2-04-billion-in-sponsorship-revenue-closing-gap-with-nfl-et-brandequity\/"},"modified":"2025-06-09T00:29:37","modified_gmt":"2025-06-09T00:29:37","slug":"formula-1-surges-to-2-04-billion-in-sponsorship-revenue-closing-gap-with-nfl-et-brandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=282512","title":{"rendered":"Formula 1 Surges to $2.04 Billion in Sponsorship Revenue, Closing Gap with NFL, ET BrandEquity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<section class=\"highlight clearfix\">\n<h4 class=\"heading4\">Highlights<\/h4>\n<div class=\"hsummary\">\n<ul>\n<li>Formula 1 achieved $2.04 billion in sponsorship revenue in 2024, making it the second highest behind the National Football League, which garnered $2.5 billion.<\/li>\n<li>The most significant individual sponsorship agreement for Formula 1 is the 10-year, $1 billion deal with luxury conglomerate LVMH, which includes brands such as TAG Heuer, Louis Vuitton, and Hennessy.<\/li>\n<li>Mercedes, Ferrari, Red Bull, and McLaren are the leading teams in terms of sponsorship earnings, with car and driver technology contributing nearly $500 million in partner income for all Formula 1 teams.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<p>            <!-- Display video article in news article for the custom next story --><\/p>\n<p>            <!-- Modifying the body placing embeds,promoslots,related etc.--><\/p>\n<figure class=\"img_container\" style=\";margin-bottom:5px;max-width:100%;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/121688945.cms\" captionrendered=\"1\" alt=\"&lt;p&gt;Image credit: Formula E&lt;\/p&gt;\"\/><figcaption class=\"caption\"><span>Image credit: Formula E<\/span><\/figcaption><\/figure>\n<p>Formula 1 is hot on the tail of the big dog of professional <a id=\"404586\" type=\"General\" weightage=\"20\" keywordseo=\"sports-marketing\" source=\"Orion\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/sports+marketing\">sports marketing<\/a>, the <a id=\"19899872\" type=\"General\" weightage=\"20\" keywordseo=\"nfl\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/nfl\">NFL<\/a>, and cleared $2.04 billion in sponsorship revenue in 2024.<\/p>\n<p>SponsorUnited, which tracks sponsorship and advertising takes across sports, had F1 and its teams behind only the NFL at $2.5 billion in total sponsorship revenue.<\/p>\n<p>The total advertising spend for F1 in 2025 is on course to exceed $2.5 billion, according to Ampere Analysis.<\/p>\n<p><!-- PROMOSLOT_M --> But major U.S. sponsors such as American Express and IBM still are flowing in with the circuit catapulting in popularity off the success of Netflix series &#8220;Drive to Survive&#8221; while thriving under the control of Liberty Media.<\/p>\n<p> F1 tops the NBA, MLB and NHL and its racing teams each accounted for more than $6 million, according to the report, which breaks down the airbox and sidepod ad placement cost at more than $5 million for the most popular drivers on the circuit.<\/p>\n<p><!-- PROMOSLOT_M --> Tops among individual sponsor agreements with F1 is the 10-year, $1 billion pact with luxury conglomerate LVMH, which holds a portfolio anchored by TAG Heuer, Louis Vuitton and Hennessy.<\/p>\n<p>The largest sponsor for any F1 team is the Williams contract with Australian software corporation Atlassian valued at a reported $25 million to $30 million per year.<\/p>\n<p><!-- PROMOSLOT_M --> On the NFL side, the most significant singular sponsorship commitment is with Pepsi. That contract is worth a reported $2 billion over 10 years for exclusive rights at all NFL events and use of the league&#8217;s trademark in advertising.<\/p>\n<p> With F1, Mercedes, Ferrari, Red Bull and McLaren are the highest earners in the sponsorship category.<\/p>\n<p>Car and driver technology accounts for nearly $500 million in partner income for the 10 teams, according to the report.<\/p>\n<div class=\"bottom-author-detail\">\n<ul class=\"article-publish-date\">\n                    <!-- \n\n<li> Updated On Jun 7, 2025 at 04:00 PM IST<\/li>\n\n --><\/p>\n<li>Published On Jun 7, 2025 at 04:00 PM IST<\/li>\n<p>                    <!-- \n\n<li class=\"desktop-view\">1 min read<\/li>\n\n -->\n                <\/ul>\n<\/p><\/div>\n<p>            <!-- Category Most Read Placement --><\/p>\n<p>            <!-- Comment Section --><\/p>\n<p>            <!-- Comment Section -->   <\/p>\n<div class=\"subscription-in-article\">\n<div aria-label=\"Top Newsletter Subscription Section\" class=\"top-newsletter-subs\">\n<div class=\"subscription-section hide\">\n<div class=\"inner-subscription\">\n<p><h2>Join the community of 2M+ industry professionals<\/h2>\n<h3>Subscribe to our newsletter to get latest insights &amp; analysis.<\/h3>\n<\/p>\n<figure class=\"top-newsletter-subs__icon-nl\" role=\"presentation\" aria-label=\"Newsletter icon\">\n                <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-newsletter.svg\" alt=\"Newsletter icon\" width=\"55\" height=\"55\"\/><br \/>\n            <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"app-download-section hide\">\n<div class=\"inner-app-download\">\n<div>\n<h2>Download ETBrandEquity App <\/h2>\n<ul>\n<li>Get Realtime updates<\/li>\n<li>Save your favourite articles<\/li>\n<\/ul>\n<div class=\"app-store-container desktop-view\">\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"\" aria-label=\"Play Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-g-play.png\" alt=\"\"\/><br \/>\n                            <\/a><br \/>\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"App Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-app-store.png\" alt=\"\"\/><br \/>\n                            <\/a>\n                        <\/div>\n<\/p><\/div>\n<figure class=\"download-icon desktop-view\">\n                        <i\/><br \/>\n                        <span class=\"scan-text\">Scan to download App<\/span><br \/>\n                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/bar-codes\/brandequity_barcode.png?mod=2900\" alt=\"\"\/><br \/>\n                        <span class=\"border-bottom\"\/><br \/>\n                    <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Highlights Formula 1 achieved $2.04 billion in sponsorship revenue in 2024, making it the second highest behind the National Football League, which garnered $2.5 billion. The most significant individual sponsorship agreement for Formula 1 is the 10-year, $1 billion deal with luxury conglomerate LVMH, which includes brands such as TAG Heuer, Louis Vuitton, and Hennessy. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":282513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[11043,14205,11737,111965,111961,111959,111963,1793,111958,9283,111964,13013,111960,3461,24330,111962,111966,13521],"dealstore":[],"offerexpiration":[],"class_list":["post-282512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-billion","tag-brandequity","tag-closing","tag-drive-to-survive-netflix","tag-f1-advertising-spend","tag-f1-sponsorship-deals","tag-f1-team-sponsorships","tag-formula","tag-formula-1-sponsorship-revenue","tag-gap","tag-lvmh-f1-sponsorship","tag-nfl","tag-nfl-sponsorship-revenue","tag-revenue","tag-sponsorship","tag-sponsorship-agreements","tag-sports-marketing","tag-surges"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Formula 1 Surges to $2.04 Billion in Sponsorship Revenue, Closing Gap with NFL, ET BrandEquity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=282512\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formula 1 Surges to $2.04 Billion in Sponsorship Revenue, Closing Gap with NFL, ET BrandEquity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Highlights Formula 1 achieved $2.04 billion in sponsorship revenue in 2024, making it the second highest behind the National Football League, which garnered $2.5 billion. The most significant individual sponsorship agreement for Formula 1 is the 10-year, $1 billion deal with luxury conglomerate LVMH, which includes brands such as TAG Heuer, Louis Vuitton, and Hennessy. 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