A new report from Brand Finance<\/a>, the leading valuation consultancy, has placed Rolex amongst the world\u2019s most valuable luxury brands, alongside the likes of Porsche, Ferrari, Herm\u00e8s, Gucci and Louis Vuitton. The only Swiss watch brand to make the top 10, Brand Finance\u2019s findings may not come as a huge surprise, but nonetheless serve to reinforce the fact that Rolex is more popular and powerful than ever.<\/p>\n Just look to your TV screen for evidence of this incontrovertible truth. Several of the most popular recent TV series have used Rolex watches to indicate the status, taste, wealth and aspirations of leading characters. These include ensemble tour-de-force The White Lotus<\/em>; Your Friends and Neighbors<\/em> starring Mad Men<\/em>\u2019s Jon Hamm; MobLand<\/em> starring former 007 Pierce Brosnan and Tom Hardy; and The Gentlemen<\/em>, based on the hit movie The Gentleman<\/em> <\/strong>starring Matthew McConaughey directed by Guy Ritchie.<\/p>\n For MobLand<\/em>, also from Guy Ritchie and set in his favorite milieu of the London underworld, the series\u2019 costume designer Rebecca Hale chose a Rolex GMT-Master II 116718LN<\/a> in solid 18k yellow gold with a black dial and matching black ceramic bezel for Tom Hardy\u2019s character, fixer Harry Da Souza, as his one marker of success and ambition. \u201cThe watch needed to be versatile yet understated \u2013 a sign of ranking in an otherwise minimal wardrobe,\u201d she has said.\u00a0<\/p>\n In Ritchie\u2019s The Gentlemen<\/em>, Max Beesley\u2019s character Henry Collins, a boxing promoter and money launderer, can be spotted wearing both a yellow-gold Rolex Day-Date<\/a>, followed by a Rolex Daytona 16528<\/a> in solid gold as his character\u2019s stature increases. As this is not a current model it also adds a bit more depth to the character and shows an appreciation for the finer things in life, not just the newest and shiniest.<\/p>\n In Your Friends & Neighbors<\/em>, the hit show from Apple TV+, Jon Hamm plays Andrew \u201cCoop\u201d Cooper, a disgraced financier who steals luxury goods when he loses his big job at a hedge fund. In the pilot episode Hamm wears a classic Rolex Datejust 36mm in gold and steel<\/a>; though later episodes show this to be one of the more understated timepieces in the series, as Cooper goes on to pilfer a Patek Nautilus<\/a> and Audemars Piguet Royal Oak<\/a> among other items.\u00a0<\/p>\n And last but not least, in season 3 of The White Lotus<\/em>, <\/em>the Saxon Ratliff character played by Patrick Schwarzenegger wears a discontinued Rolex Milgauss 116400GV<\/a>, while his father Timothy Ratliff, played by Jason Isaacs, sports a Rolex Day-Date 228238<\/a> in 18k yellow gold with a black baguette-diamond dial. Meanwhile, the incomparable Walton Goggins as Rick Hatchett wears a Rolex Datejust 116234<\/a> in steel and white gold on a subtle black alligator-grain leather strap.<\/p>\n The consistent presence of Rolex in popular television series underscores the watchmaker\u2019s iconic role as a cultural benchmark of success and sophistication. Whether it\u2019s a subtle marker of ambition in MobLand<\/em>, a testament to refined taste in The Gentlemen<\/em>, or a visual cue of evolving status in Your Friends & Neighbors<\/em> and The White Lotus<\/em>, Rolex watches consistently communicate nuanced layers of character depth and aspiration.<\/p>\n This continued prominence on prime time not only highlights Rolex\u2019s desirability but also fuels interest in acquiring these coveted timepieces off-screen. For enthusiasts looking to invest in their own slice of Rolex prestige, reputable dealers like Bob\u2019s Watches offer an extensive selection of pre-owned Rolex watches for sale<\/a>, bringing these symbols of ambition and achievement within reach. As audiences tune in, they witness firsthand the enduring power of Rolex\u2014more than just a luxury accessory, it\u2019s become integral to narratives of ambition, identity, and success today.<\/p>\n<\/p><\/div>\nPrime Time Prestige: Rolex on TV<\/strong><\/h2>\n
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<\/figure>\nRolex Beyond the Screen<\/strong><\/h2>\n
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