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Let\u2019s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads\u2026 if you use them the right way. But here\u2019s the problem\u2014too many agents are just throwing money at Google Ads with no real strategy, and they end up wasting their budget on clicks that don\u2019t convert.<\/p>\n
That\u2019s not what we do.\u00a0We play to win.\u00a0That\u2019s why we\u2019ve released a free strategy guide that shows you everything you need to know about\u00a0running successful real estate Google Ads campaigns.\u00a0<\/a><\/p>\n In this blog, we\u2019ll focus on\u00a0the types of Google Ads\u00a0campaigns and how to know which type to run for your goals.<\/p>\n If you\u2019re serious about scaling your business, getting your ad spend dialed in, and generating a steady flow of high-quality leads, you\u2019ll read it through and then\u00a0download the full case study<\/a>!<\/p>\n \u00a0<\/p>\n This is where the money is made.<\/p>\n When someone types in \u201cbest real estate agent in [your city]\u201d or \u201chomes for sale in [your area]\u201d, guess who shows up at the top? YOU.<\/p>\n Pro Tip:<\/strong>\u00a0Use hyper-local targeting, highlight your unique value, and include a clear call to action. Don\u2019t just tell them you\u2019re the best\u2014SHOW THEM.<\/p>\n \u00a0<\/p>\n Video marketing isn\u2019t the future\u2014it\u2019s the NOW.<\/p>\n YouTube Ads let you get in front of buyers and sellers while they\u2019re actively searching for real estate content. And the best part? You can target by location, search history, and even income level.<\/p>\n Two Types of YouTube Ads to Know:<\/strong><\/p>\n Strategy:<\/strong>\u00a0Run a video ad introducing yourself, your market expertise, and why NOW is the time to buy or sell. If you don\u2019t have video in your marketing yet, you\u2019re already behind.<\/p>\n \u00a0<\/p>\n Ever visit a website, then start seeing ads for it everywhere? That\u2019s retargeting.<\/p>\n Google Display Ads put your face, listings, and brand in front of your ideal audience while they browse the web. It\u2019s an easy way to stay visible and nurture leads until they\u2019re ready to take action.<\/p>\n How to Use Them:<\/strong><\/p>\n \u00a0<\/p>\n Think about how often you check your Gmail promotions tab, YouTube home feed, or Google Discover. That\u2019s where Discovery Ads live.<\/p>\n They\u2019re perfect for capturing attention, warming up cold leads, and getting people into your funnel before they\u2019re actively searching.<\/p>\n Best Practice:<\/p>\n Use high-quality images, compelling copy, and a clear call to action like:\u00a0\u201cThinking about selling? Find out what your home is worth today.\u201d<\/em><\/p>\n \u00a0<\/p>\n Here\u2019s the deal\u2014you can\u2019t afford to waste money on ads that don\u2019t convert.<\/p>\n The agents who are KILLING IT with Google Ads aren\u2019t just throwing things at the wall and hoping for the best. They have a system.<\/p>\n And I want to give you that system.<\/p>\n1. Google Search Ads \u2013 The Ultimate Lead Magnet<\/h2>\n
2. YouTube Ads \u2013 Build Trust at Scale<\/h2>\n
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3. Google Display Ads \u2013 Stay Top-of-Mind<\/h2>\n
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4. Discovery Ads \u2013 Tap Into Passive Buyers & Sellers<\/h2>\n
Stop Guessing \u2013 START Winning with Real Estate Google Ads<\/h2>\n