{"id":281910,"date":"2025-06-08T17:43:43","date_gmt":"2025-06-08T17:43:43","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/centralizing-teams-what-multifamily-property-management-companies-need-to-know\/"},"modified":"2025-06-08T17:43:43","modified_gmt":"2025-06-08T17:43:43","slug":"centralizing-teams-what-multifamily-property-management-companies-need-to-know","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=281910","title":{"rendered":"Centralizing Teams: What Multifamily Property Management Companies Need to Know"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>\t\t\t\t\t\t\t\t<!-- Showing the last modified date and the author name --><\/p>\n<p style=\"margin-bottom: 0;\">Published on June 2nd, 2025<br \/>By <a href=\"https:\/\/www.appfolio.com\/blog\/author\/brittany-benzappfolio-com\/\" title=\"Posts by Brittany Benz\" rel=\"author\" itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\">Brittany Benz<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Although the <\/span><span style=\"font-weight: 400;\">multifamily property management<\/span><span style=\"font-weight: 400;\"> industry has been transformed over the last several years, one element of operations has stayed the same for the majority of multifamily operators: the roles and organizational structures of on-property teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the traditional onsite team model can still be highly effective and productive, it often generates various operational inefficiencies. Common issues include duplicate and\/or overlapping roles or the creation of completely different processes across multiple properties within the same <\/span><span style=\"font-weight: 400;\">multifamily residential <\/span><span style=\"font-weight: 400;\">portfolio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because <\/span><a href=\"https:\/\/www.appfolio.com\/resources\/library\/naa-industry-pulse\/opt-in\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">operational efficiency is a top challenge<\/span><\/a><span style=\"font-weight: 400;\"> for <\/span><span style=\"font-weight: 400;\">multifamily property management <\/span><span style=\"font-weight: 400;\">companies, it makes sense that many are starting to explore how centralizing teams and resources can alleviate pain points such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Freeing teams from labor-intensive processes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing maintenance costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensuring smooth handoffs in multi-step processes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effectively keeping track of projects and vendors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making faster data-driven decisions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For some m<\/span><span style=\"font-weight: 400;\">ultifamily asset management<\/span><span style=\"font-weight: 400;\"> teams, <\/span><span style=\"font-weight: 400;\">centralization<\/span><span style=\"font-weight: 400;\"> can be a business-changing solution. Keep reading to explore the advantages and challenges of <\/span><span style=\"font-weight: 400;\">centralization<\/span><span style=\"font-weight: 400;\"> for your multifamily portfolio and business, especially when switching from a traditional management model.<\/span><\/p>\n<h3><b>What <\/b><b>Centralization<\/b><b> Looks Like for <\/b><b>Multifamily Property Management<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For single-family rental property management teams, centralization is already a common structure, since having onsite teams isn\u2019t possible. Furthermore, managed units aren\u2019t always close to one another, even when they\u2019re in the same metro region and area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because <\/span><span style=\"font-weight: 400;\">centralization<\/span><span style=\"font-weight: 400;\"> is often naturally built in at the property level, multifamily property management companies haven\u2019t necessarily needed to look at a bigger, organization-wide <\/span><span style=\"font-weight: 400;\">centralization<\/span><span style=\"font-weight: 400;\"> picture. However, persistent industry and economic stressors \u2014 including staffing shortages, softening rent rates, sky-high inflation rates, and increased business costs \u2014 have put multifamily operational efficiency to the test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As many <\/span><span style=\"font-weight: 400;\">multifamily asset management <\/span><span style=\"font-weight: 400;\">companies are starting to realize, <\/span><span style=\"font-weight: 400;\">centralization<\/span> <i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> be brought up a level within the organization. By shifting staff from property-specific roles to portfolio-specific functions, your teams can work more holistically across the portfolio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shift also means <\/span><span style=\"font-weight: 400;\">multifamily management <\/span><span style=\"font-weight: 400;\">team members will likely:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relocate from being on-property to a <\/span><span style=\"font-weight: 400;\">centralized<\/span><span style=\"font-weight: 400;\"> \u201chome office\u201d location, which may include remote work locations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Narrow their focus into specialized roles and deeper work rather than performing a variety of simple tasks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work from one connected technology solution and follow one set of standardized processes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At first glance, <\/span><span style=\"font-weight: 400;\">multifamily property management centralization<\/span><span style=\"font-weight: 400;\"> can look like a guaranteed way to solve operational inefficiencies. However, it\u2019s important to understand the benefits and challenges of <\/span><span style=\"font-weight: 400;\">centralization<\/span><span style=\"font-weight: 400;\"> before making the switch.<\/span><\/p>\n<h3><b>The Benefits of <\/b><b>Centralization<\/b><b>: A Critical Component of <\/b><b>Multifamily Property Management Solutio<\/b><b>ns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When solving multifamily\u2019s most pressing operational challenges, centralization plays a vital role. It can help optimize for efficiency, improve resident and owner satisfaction, and provide greater visibility across an entire portfolio, regardless of size and complexity:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specialized roles allow teams to focus:<\/b><span style=\"font-weight: 400;\"> Instead of having team members wear multiple different hats throughout the day, centralized teams can narrow roles down to what they enjoy and do best. Because multitasking involves high levels of context switching \u2014 when a person\u2019s attention and focus switches back and forth between unrelated or disconnected tasks \u2014 centralization can reduce stress on team members and help prevent burnout. To show just how much this can impact your entire m<\/span><span style=\"font-weight: 400;\">ultifamily property management<\/span><span style=\"font-weight: 400;\"> business, a recent <\/span><a href=\"https:\/\/www.entrepreneur.com\/leadership\/your-team-is-exhausted-and-disconnected-heres-how-to\/487708\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">workplace study<\/span><\/a><span style=\"font-weight: 400;\"> revealed that nearly half (42%) of all employees use five or more work apps per day, with 12% saying they use seven apps or more daily. This adds up to hours of lost time each week, and contributes significantly to digital exhaustion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Self-service options empower residents and owners:<\/b><span style=\"font-weight: 400;\"> Because dedicated <\/span><span style=\"font-weight: 400;\">multifamily property<\/span><span style=\"font-weight: 400;\"> management teams aren\u2019t onsite anymore, it will be essential to introduce accessible self-service tools for residents and owners. However, this investment is highly beneficial for a number of reasons. For example, robust technology systems can help maintain open lines of communication and prevent service gaps when onsite teams are centralized. In addition, self-service tools empower residents and owners to take action and feel connected, reducing the chances of things falling through the cracks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multifamily property management<\/b><b> companies can do more with less:<\/b><span style=\"font-weight: 400;\"> By pooling resources at the organization level instead of replicating roles, processes, and tools at the property level, <\/span><span style=\"font-weight: 400;\">multifamily housing management <\/span><span style=\"font-weight: 400;\">companies gain the ability to leverage economies of scale. This strengthens negotiating power with vendors and suppliers and can help reduce financial inefficiencies and spending redundancies. This is applicable every step of the way, from <\/span><span style=\"font-weight: 400;\">tenant onboarding<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">apartment leasing<\/span><span style=\"font-weight: 400;\"> to ongoing <\/span><span style=\"font-weight: 400;\">multiple property maintenance<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business insights and performance visibility are easier to achieve:<\/b><span style=\"font-weight: 400;\"> Instead of having to consolidate performances of many properties across a portfolio, everything becomes easier to define, measure, and analyze with centralization \u2014 especially if all information and teams are working on one connected platform.<\/span><\/li>\n<\/ul>\n<h3><b>Centralization Challenges for <\/b><b>Multifamily Residential Managers<\/b><b> To Keep in Mind\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Although there are numerous benefits to <\/span><span style=\"font-weight: 400;\">centralization<\/span><span style=\"font-weight: 400;\">, it\u2019s also critical to evaluate its unique challenges. While some difficulties may be fairly easy to solve with operational updates and shifts, others could be deal-breakers for some multifamily property management companies.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Onsite teams may be slower to embrace a \u201cnontraditional\u201d and unfamiliar model: <\/b><span style=\"font-weight: 400;\">Even when organizational change is positive and can bring benefits, it can still be hard for teams to embrace. Because centralization differs from what many <\/span><span style=\"font-weight: 400;\">multifamily property management teams<\/span><span style=\"font-weight: 400;\"> are used to, it will take time for everyone to adapt to the change. Honest, frequent, and transparent communication is key, since many team members may be wondering about job security and how the change could affect their livelihoods. If your multifamily organization chooses centralization, make sure to consistently reassure teams of how they will personally benefit, such as spending less time on tedious work, being able to streamline processes, and possibly working from home.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Company culture must be strong before switching to centralization:<\/b><span style=\"font-weight: 400;\"> To make any big transition successful, your company culture must be strong at its very core. If you are positive your <\/span><span style=\"font-weight: 400;\">multifamily leadership<\/span><span style=\"font-weight: 400;\"> can maintain stability in your business and teams during the centralization shift, you also need to consider how that culture will evolve after centralization is in place; it will likely create new roles, alter dynamics between people and departments, and impact in-person connection time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adopting the right <\/b><b>multifamily property management solutions<\/b><b> becomes critical:<\/b><span style=\"font-weight: 400;\"> Utilizing fitting tools and technology are essential for effective and efficient workflows. Relying on outdated, disparate systems only exacerbates existing communication issues and workflow challenges. Moving to one centralized solution will be necessary to ensure centralization happens at every level and across every business function.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rethinking \u201cpersonalized\u201d service: <\/b><span style=\"font-weight: 400;\">To ensure residents continue to receive support, rethink what checking in and building relationships with them looks like from a centralized model perspective. Fortunately, there are still meaningful ways to deliver exceptional experiences in our digital age without always being face-to-face.<\/span><\/li>\n<\/ul>\n<h3><b>Bottom Line: Make the Best Move for Your <\/b><b>Multifamily Residential<\/b><b> Business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At the end of the day, only you will know if <\/span><span style=\"font-weight: 400;\">centralization<\/span><span style=\"font-weight: 400;\"> is right for your business and teams. While many benefits can come from moving to a centralized operations system, making the actual switch should be done with care, detailed planning, and thorough and transparent communication at every step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For additional insights into how your <\/span><span style=\"font-weight: 400;\">multifamily property management<\/span><span style=\"font-weight: 400;\"> company can streamline operations, download our free guide below.<\/span><\/p>\n<p><a href=\"https:\/\/www.appfolio.com\/multifamily-property-management\/guide\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14891\" src=\"https:\/\/blog.appfolio.com\/wp-content\/uploads\/2023\/06\/APM_StreamliningMFM_-blogfooter-1140x380-1.jpg\" alt=\"multifamily property management\" width=\"1140\" height=\"381\" srcset=\"https:\/\/blog.appfolio.com\/wp-content\/uploads\/2023\/06\/APM_StreamliningMFM_-blogfooter-1140x380-1.jpg 1140w, https:\/\/blog.appfolio.com\/wp-content\/uploads\/2023\/06\/APM_StreamliningMFM_-blogfooter-1140x380-1-300x100.jpg 300w, https:\/\/blog.appfolio.com\/wp-content\/uploads\/2023\/06\/APM_StreamliningMFM_-blogfooter-1140x380-1-1024x342.jpg 1024w, https:\/\/blog.appfolio.com\/wp-content\/uploads\/2023\/06\/APM_StreamliningMFM_-blogfooter-1140x380-1-589x197.jpg 589w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\"\/><\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Published on June 2nd, 2025By Brittany Benz Although the multifamily property management industry has been transformed over the last several years, one element of operations has stayed the same for the majority of multifamily operators: the roles and organizational structures of on-property teams. While the traditional onsite team model can still be highly effective and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":281911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[111314,11269,5984,17653,14928,12722],"dealstore":[],"offerexpiration":[],"class_list":["post-281910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-centralizing","tag-companies","tag-management","tag-multifamily","tag-property","tag-teams"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Centralizing Teams: What Multifamily Property Management Companies Need to Know - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=281910\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centralizing Teams: What Multifamily Property Management Companies Need to Know - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Published on June 2nd, 2025By Brittany Benz Although the multifamily property management industry has been transformed over the last several years, one element of operations has stayed the same for the majority of multifamily operators: the roles and organizational structures of on-property teams. 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