{"id":281705,"date":"2025-06-08T15:31:09","date_gmt":"2025-06-08T15:31:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/neil-a-dawson-company-tasked-with-creating-the-brand-campaign-for-gett-londons-black-taxi-app-marketing-communication-news\/"},"modified":"2025-06-08T15:31:09","modified_gmt":"2025-06-08T15:31:09","slug":"neil-a-dawson-company-tasked-with-creating-the-brand-campaign-for-gett-londons-black-taxi-app-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=281705","title":{"rendered":"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News"},"content":{"rendered":"


\n<\/p>\n

\n

London Black Taxis are iconic. The taxi itself and black taxi drivers are part of the fabric and of the history of London.<\/p>\n

\n
\"\"<\/a><\/figure>\n<\/div>\n

Gett<\/a> brings the black taxi experience into the modern age, with an app that connects Londoners with the iconic black cabs. It\u2019s a convenient way to bring the reliability and safety of London\u2019s black taxis to you.<\/p>\n

\n

\u201cWe are delighted to be working with Gett,\u201d said Neil Dawson, founder of Neil A Dawson & Company<\/a>.<\/strong><\/p>\n

\u201cHaving worked in London for three decades I have a huge amount of experience of how important black taxis are to London and how skilled their drivers are. I always chat to the driver when I\u2019m in a black taxi. You will always learn something new. The Gett App gives you direct access to this unique service anytime day or night.<\/p>\n

Our task is to put the Gett in a spotlight and emotionally connect Londoners with the app. We are so fortunate to be working on such an iconic project.\u201d<\/p>\n<\/blockquote>\n

\n

Gett<\/a>\u2019s VP of Marketing, Ben Bailey says:<\/strong> \u201cLondon is my home town, so of course to me, nothing beats a black taxi. At Gett, we celebrate the rich heritage of black taxis and the continuing importance of their drivers in London.<\/p>\n

Gett couldn\u2019t have found a better partner than Neil A Dawson and Company to bring London\u2019s black taxi app to life through advertising.\u201d<\/p>\n<\/blockquote>\n

Source<\/strong>: Neil A Dawson & Company<\/a><\/p>\n

\u00a0\u00a0App<\/a>, Gett<\/a>, London<\/a>, Marketing<\/a>, Neil A Dawson & Company<\/a>, UK<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

London Black Taxis are iconic. The taxi itself and black taxi drivers are part of the fabric and of the history of London. Gett brings the black taxi experience into the modern age, with an app that connects Londoners with the iconic black cabs. It\u2019s a convenient way to bring the reliability and safety of […]<\/p>\n","protected":false},"author":1,"featured_media":281706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[4364,393,374,13503,12974,3619,11513,5158,111052,5970,8402,19175,1820,111051,27064],"dealstore":[],"offerexpiration":[],"class_list":["post-281705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-app","tag-black","tag-brand","tag-campaign","tag-communication","tag-company","tag-creating","tag-dawson","tag-gett","tag-londons","tag-marketing","tag-neil","tag-news","tag-tasked","tag-taxi"],"yoast_head":"\nNeil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=281705\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"London Black Taxis are iconic. The taxi itself and black taxi drivers are part of the fabric and of the history of London. Gett brings the black taxi experience into the modern age, with an app that connects Londoners with the iconic black cabs. It\u2019s a convenient way to bring the reliability and safety of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=281705\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-08T15:31:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"701\" \/>\n\t<meta property=\"og:image:height\" content=\"876\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=281705#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=281705\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News\",\"datePublished\":\"2025-06-08T15:31:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=281705\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=281705#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg\",\"keywords\":[\"APP\",\"BLACK\",\"BRAND\",\"Campaign\",\"Communication\",\"Company\",\"Creating\",\"Dawson\",\"Gett\",\"Londons\",\"marketing\",\"Neil\",\"NEWS\",\"tasked\",\"Taxi\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=281705#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=281705\",\"url\":\"https:\/\/fivemor.com\/?p=281705\",\"name\":\"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=281705#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=281705#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg\",\"datePublished\":\"2025-06-08T15:31:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=281705#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=281705\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=281705#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg\",\"width\":701,\"height\":876},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=281705#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=281705","og_locale":"en_US","og_type":"article","og_title":"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News - Som2ny Network","og_description":"London Black Taxis are iconic. The taxi itself and black taxi drivers are part of the fabric and of the history of London. Gett brings the black taxi experience into the modern age, with an app that connects Londoners with the iconic black cabs. It\u2019s a convenient way to bring the reliability and safety of […]","og_url":"https:\/\/fivemor.com\/?p=281705","og_site_name":"Som2ny Network","article_published_time":"2025-06-08T15:31:09+00:00","og_image":[{"width":701,"height":876,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=281705#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=281705"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News","datePublished":"2025-06-08T15:31:09+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=281705"},"wordCount":276,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=281705#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg","keywords":["APP","BLACK","BRAND","Campaign","Communication","Company","Creating","Dawson","Gett","Londons","marketing","Neil","NEWS","tasked","Taxi"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=281705#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=281705","url":"https:\/\/fivemor.com\/?p=281705","name":"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=281705#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=281705#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg","datePublished":"2025-06-08T15:31:09+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=281705#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=281705"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=281705#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/1749396670_1.jpg","width":701,"height":876},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=281705#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Neil A Dawson & Company tasked with creating the brand campaign for Gett \u2013 London\u2019s Black Taxi App \u2013 Marketing Communication News"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/281705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=281705"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/281705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/281706"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=281705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=281705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=281705"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=281705"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=281705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}