{"id":281295,"date":"2025-06-08T11:03:39","date_gmt":"2025-06-08T11:03:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/googles-update-to-recipe-structured-data-confirms-a-ranking-criteria\/"},"modified":"2025-06-08T11:03:39","modified_gmt":"2025-06-08T11:03:39","slug":"googles-update-to-recipe-structured-data-confirms-a-ranking-criteria","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=281295","title":{"rendered":"Google&#8217;s Update To Recipe Structured Data Confirms A Ranking Criteria"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe images in the regular organic search results.<\/p>\n<h2>Schema.org Structured Data And Rich Results<\/h2>\n<p>The SEO and publisher community refers to the text results as the organic search results or the ten blue links. Google refers to them as the text results.<\/p>\n<p>Structured data helps a site\u2019s content become eligible to rank in Google\u2019s rich results but it generally doesn\u2019t help content rank better in the text results.<\/p>\n<p>That\u2019s the concept underlying Google\u2019s update to the Recipe structured data guidance with the addition of two sentences:<\/p>\n<blockquote>\n<p>\u201cSpecifying the image property in Recipe markup has no impact on the image chosen for a text result image. To optimize for a text result image, follow the image SEO best practices.\u201d<\/p>\n<\/blockquote>\n<p>Recipe structured data influences the images shown in the Recipe Rich Results. The structured data does not influence the image rankings in the regular text results (aka the organic search results).<\/p>\n<h2>Ranking Images In Text Results<\/h2>\n<p>Google offers documentation for image best practices which specify normal HTML like the <img\/> and <picture> elements. Google also recommends using an image sitemap, a sitemap that\u2019s specifically for images.<\/picture><\/p>\n<p>Something to pay particular attention to is to not use images that have blurry qualities to them. Always use sharp images to give your images the best chance for showing up in the search results.<\/p>\n<p>I know that some images may contain slight purposeful blurring for optimization purposes (blurring decreases image size) and to enhance the perspective of foreground and background. But Google recommends using sharp images and to avoid blurring in images. Google doesn\u2019t say it\u2019s an image ranking factor, but it does make that recommendation.<\/p>\n<p><em>Here\u2019s what Google\u2019s image optimization guidance recommends:<\/em><\/p>\n<blockquote>\n<p>\u201cHigh-quality photos appeal to users more than blurry, unclear images. Also, sharp images are more appealing to users in the result thumbnail and can increase the likelihood of getting traffic from users.\u201d<\/p>\n<\/blockquote>\n<p>In my opinion I think it\u2019s best to avoid excessive use of blurring. I only have my own anecdotal experience with purposely blurred images not showing up in the search results. So, to me it\u2019s interesting to see my experience confirmed that Google treats blurred images as a negative quality and sharp images as a positive quality.<\/p>\n<p>Read Google\u2019s updated Recipe structured data documentation about images here:<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/recipe#image\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/recipe#image<\/a><\/p>\n<p>Read more about <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/visual-elements-gallery#text-result\" target=\"_blank\" rel=\"noopener\">images in Google\u2019s text results here<\/a>.<\/p>\n<p>Read about blurry and sharp images here:<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images#good-quality-photos%20optimize-for-speed\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/search\/docs\/appearance\/google-images#good-quality-photos%20optimize-for-speed<\/a><\/p>\n<p><em>Featured Image by Shutterstock\/Dean Drobot<\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe images in the regular organic search results. Schema.org Structured Data And Rich Results The SEO and publisher community refers to the text results as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":281296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[19735,21643,11603,13754,16394,5521,22222,4238],"dealstore":[],"offerexpiration":[],"class_list":["post-281295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-confirms","tag-criteria","tag-data","tag-googles","tag-ranking","tag-recipe","tag-structured","tag-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s Update To Recipe Structured Data Confirms A Ranking Criteria - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=281295\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Update To Recipe Structured Data Confirms A Ranking Criteria - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe images in the regular organic search results. 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