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Every week, I attempt to share clutter-breaking creative ads<\/a>. This week, creative ideas include the website to celebrate 150 years of Audemars Piguet, 240 years of The Times and more.<\/p>\n Audemars Piguet: celebrating 150 years<\/strong><\/p>\n The context:<\/em> Luxury brands stand testimony to the fact that consumers are willing to pay a premium even in categories where parity seems common. Forget the fact that all watches show time. Even among luxury brands of watches there is a fan following for select brands. The category also allows for ownership of multiple brands and hence watch connoisseurs can be fans of several top brands. I am not the target audience for such (I am happy with my Apple Watch) but I perceive Audemars Piguet<\/a> to be one such top of the line brand with an iconic look of the watch (I guess other watches too such as Rolex, Omega and even RADO have distinct residual imagery). The brand is in its 150th year and to celebrate the occasion they have created a theme: House of Wonders. A special interactive website<\/a> brings alive the heritage, craftsmanship and the mechanical precision associated with the brand. <\/p>\n \n