{"id":28086,"date":"2025-01-15T07:22:14","date_gmt":"2025-01-15T07:22:14","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/tata-mutual-fund-unveils-new-brand-identity-marketing-advertising-news-et-brandequity\/"},"modified":"2025-01-15T07:22:14","modified_gmt":"2025-01-15T07:22:14","slug":"tata-mutual-fund-unveils-new-brand-identity-marketing-advertising-news-et-brandequity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=28086","title":{"rendered":"Tata Mutual Fund unveils new brand identity, Marketing &#038; Advertising News, ET BrandEquity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>            <!-- Display video article in news article for the custom next story --><\/p>\n<p>            <!-- Modifying the body placing embeds,promoslots,related etc.--><\/p>\n<figure class=\"img_container\" style=\";margin-bottom:5px;max-width:100%;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"442\" class=\"unveil\" loading=\"eager\" style=\"width:100%;max-height:100%\" src=\"https:\/\/etimg.etb2bimg.com\/photo\/117257596.cms\" captionrendered=\"1\" alt=\"&lt;p&gt;Tata Mutual Fund new logo&lt;\/p&gt;\"\/><figcaption class=\"caption\"><span>Tata Mutual Fund new logo<\/span><\/figcaption><\/figure>\n<p><a id=\"20929846\" type=\"General\" weightage=\"20\" keywordseo=\"Tata-Asset-Management\" source=\"keywords\" meta.keywordsubtype=\"org\" meta.entityname=\"Tata Asset Management\" meta.hostid=\"281\" meta.entityid=\"Tata Asset Management\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/tata+asset+management\">Tata Asset Management<\/a>, one of India\u2019s asset management firms, has introduced a refreshed <a id=\"20074546\" type=\"General\" weightage=\"20\" keywordseo=\"brand-identity\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/brand+identity\">brand identity<\/a> with the launch of a <a id=\"21386595\" type=\"General\" weightage=\"20\" keywordseo=\"new-logo\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/new+logo\">new logo<\/a> of <a id=\"20199577\" type=\"General\" weightage=\"100\" keywordseo=\"Tata-Mutual-Fund\" source=\"keywords\" meta.keywordsubtype=\"org\" meta.entityname=\"Tata Mutual Fund\" meta.hostid=\"281\" meta.entityid=\"Tata Mutual Fund\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/tata+mutual+fund\">Tata Mutual Fund<\/a>. The dynamic new brand identity reflects readiness and commitment to meet the evolving needs of today\u2019s investors.<\/p>\n<p>The new logo retains the blue colour, symbolising trust and stability, while incorporating a vibrant green accent that embodies growth. The modern, energetic font reflects the fund house\u2019s alignment with the aspirations of today\u2019s investors, especially in an era of rapid <a id=\"21044007\" type=\"General\" weightage=\"20\" keywordseo=\"digitalisation\" source=\"keywords\" class=\"news-keywords\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/tag\/digitalisation\">digitalisation<\/a>, the company stated in a press release.<\/p>\n<p>Speaking at the launch of the new logo, Prathit Bhobe, chief executive officer and managing director, Tata Asset Management said, \u201cOur new brand identity reflects the trust we have cultivated over the years, evolving to meet the changing needs and aspirations of investors. It symbolises our commitment to empowering investors with tailored investment options that align seamlessly with their goals and preferences\u201d.<\/p>\n<p><!-- PROMOSLOT_M --> Ashish Pawar, head of marketing and corporate communications, Tata Asset Management added, \u201cThis transformation is more than a visual change; it reflects our readiness to meet the evolving needs of our customers. The blue colour continues to symbolise trust, while the addition of green reflects our alignment with the progress of our stakeholders.\u201d<\/p>\n<div class=\"bottom-author-detail\">\n<ul class=\"article-publish-date\">\n                    <!-- \n\n<li> Updated On Jan 15, 2025 at 12:20 PM IST<\/li>\n\n --><\/p>\n<li>Published On Jan 15, 2025 at 12:20 PM IST<\/li>\n<p>                    <!-- \n\n<li class=\"desktop-view\">1 min read<\/li>\n\n -->\n                <\/ul>\n<\/p><\/div>\n<p>            <!-- Category Most Read Placement --><\/p>\n<p>            <!-- Comment Section --><\/p>\n<p>            <!-- Comment Section -->   <\/p>\n<div class=\"subscription-in-article\">\n<div aria-label=\"Top Newsletter Subscription Section\" class=\"top-newsletter-subs\">\n<div class=\"subscription-section hide\">\n<div class=\"inner-subscription\">\n<p><h2>Join the community of 2M+ industry professionals<\/h2>\n<h3>Subscribe to our newsletter to get latest insights &amp; analysis.<\/h3>\n<\/p>\n<figure class=\"top-newsletter-subs__icon-nl\" role=\"presentation\" aria-label=\"Newsletter icon\">\n                <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-newsletter.svg\" alt=\"Newsletter icon\" width=\"55\" height=\"55\"\/><br \/>\n            <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"app-download-section hide\">\n<div class=\"inner-app-download\">\n<div>\n<h2>Download ETBrandEquity App <\/h2>\n<ul>\n<li>Get Realtime updates<\/li>\n<li>Save your favourite articles<\/li>\n<\/ul>\n<div class=\"app-store-container desktop-view\">\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"\" aria-label=\"Play Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-g-play.png\" alt=\"\"\/><br \/>\n                            <\/a><br \/>\n                            <a href=\"https:\/\/brandequity.economictimes.indiatimes.com\/app\" title=\"App Store\"><br \/>\n                                <img decoding=\"async\" loading=\"lazy\" width=\"20\" height=\"20\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/icons\/icon-app-store.png\" alt=\"\"\/><br \/>\n                            <\/a>\n                        <\/div>\n<\/p><\/div>\n<figure class=\"download-icon desktop-view\">\n                        <i\/><br \/>\n                        <span class=\"scan-text\">Scan to download App<\/span><br \/>\n                        <img decoding=\"async\" loading=\"lazy\" width=\"90\" height=\"90\" src=\"https:\/\/st.etb2bimg.com\/Themes\/Release\/theme4\/images\/bar-codes\/brandequity_barcode.png?mod=2802\" alt=\"\"\/><br \/>\n                        <span class=\"border-bottom\"\/><br \/>\n                    <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Tata Mutual Fund new logo Tata Asset Management, one of India\u2019s asset management firms, has introduced a refreshed brand identity with the launch of a new logo of Tata Mutual Fund. The dynamic new brand identity reflects readiness and commitment to meet the evolving needs of today\u2019s investors. The new logo retains the blue colour, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[8397,374,19122,14205,14214,19124,11460,19128,8402,19127,19123,1820,17760,18516,19121,19120,19126,19125,12884],"dealstore":[],"offerexpiration":[],"class_list":["post-28086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-brand","tag-brand-identity","tag-brandequity","tag-branding","tag-digitalisation","tag-fund","tag-identity","tag-marketing","tag-mutual","tag-new-logo","tag-news","tag-rebranding","tag-tata","tag-tata-asset-management","tag-tata-mutual-fund","tag-tata-mutual-fund-new-brand-identity","tag-tata-mutual-fund-new-logo","tag-unveils"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tata Mutual Fund unveils new brand identity, Marketing &amp; Advertising News, ET BrandEquity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=28086\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tata Mutual Fund unveils new brand identity, Marketing &amp; Advertising News, ET BrandEquity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Tata Mutual Fund new logo Tata Asset Management, one of India\u2019s asset management firms, has introduced a refreshed brand identity with the launch of a new logo of Tata Mutual Fund. 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