Lime’s “Ride Forward” Pride Campaign Puts Inclusion in Motion<\/title><\/p>\n<p> <meta name=\"HandheldFriendly\" content=\"True\"\/><br \/>\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/><\/p>\n<p> <meta name=\"theme-color\" content=\"#d48538\"\/><\/p>\n<link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.js?v=4ff20b9129\" as=\"script\"\/>\n <link rel=\"preload\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=4ff20b9129\" as=\"style\"\/>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin=\"\"\/>\n<link rel=\"preload stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Lora:ital,wght@0,400;0,500;0,600;0,700;1,400;1,500;1,600;1,700&family=Poppins:ital,wght@0,600;0,700;1,600;1,700&display=swap\" as=\"style\" onload=\"this.onload=null;this.rel=\" stylesheet=\"\" crossorigin=\"\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/assets\/dist\/app.min.css?v=4ff20b9129\"\/>\n<link rel=\"icon\" href=\"https:\/\/adland.tv\/content\/images\/size\/w256h256\/2025\/04\/ad-favicon.png\" type=\"image\/png\"\/>\n <link rel=\"canonical\" href=\"https:\/\/adland.tv\/limes-ride-forward-pride-campaign-puts-inclusion-in-motion\/\"\/>\n <meta name=\"referrer\" content=\"no-referrer-when-downgrade\"\/><\/p>\n<p> <meta property=\"og:site_name\" content=\"AdLand\"\/><br \/>\n <meta property=\"og:type\" content=\"article\"\/><br \/>\n <meta property=\"og:title\" content=\"Lime's "Ride Forward" Pride Campaign Puts Inclusion in Motion\"\/><br \/>\n <meta property=\"og:description\" content=\"At a time when many global brands are scaling back or sidelining their Pride campaigns and support, Lime is going bigger than ever \u2014 sending a powerful message about what it means to show up with authenticity and impact. In launching its Global Pride 2025 campaign: \u201cRide Forward,\u201d Lime aims to\"\/><br \/>\n <meta property=\"og:url\" content=\"https:\/\/adland.tv\/limes-ride-forward-pride-campaign-puts-inclusion-in-motion\/\"\/><br \/>\n <meta property=\"og:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/06\/Pride-Splash-Update.webp\"\/><br \/>\n <meta property=\"article:published_time\" content=\"2025-06-05T18:33:00.000Z\"\/><br \/>\n <meta property=\"article:modified_time\" content=\"2025-06-05T18:33:00.000Z\"\/><br \/>\n <meta property=\"article:tag\" content=\"Country: US\"\/><br \/>\n <meta property=\"article:tag\" content=\"Transport and Travel\"\/><br \/>\n <meta property=\"article:tag\" content=\"pride\"\/><\/p>\n<p> <meta name=\"twitter:card\" content=\"summary_large_image\"\/><br \/>\n <meta name=\"twitter:title\" content=\"Lime's "Ride Forward" Pride Campaign Puts Inclusion in Motion\"\/><br \/>\n <meta name=\"twitter:description\" content=\"At a time when many global brands are scaling back or sidelining their Pride campaigns and support, Lime is going bigger than ever \u2014 sending a powerful message about what it means to show up with authenticity and impact. In launching its Global Pride 2025 campaign: \u201cRide Forward,\u201d Lime aims to\"\/><br \/>\n <meta name=\"twitter:url\" content=\"https:\/\/adland.tv\/limes-ride-forward-pride-campaign-puts-inclusion-in-motion\/\"\/><br \/>\n <meta name=\"twitter:image\" content=\"https:\/\/adland.tv\/content\/images\/2025\/06\/Pride-Splash-Update.webp\"\/><br \/>\n <meta name=\"twitter:label1\" content=\"Written by\"\/><br \/>\n <meta name=\"twitter:data1\" content=\"Lori Luechtefeld\"\/><br \/>\n <meta name=\"twitter:label2\" content=\"Filed under\"\/><br \/>\n <meta name=\"twitter:data2\" content=\"Country: US, Transport and Travel, pride\"\/><br \/>\n <meta name=\"twitter:site\" content=\"@adland\"\/><br \/>\n <meta property=\"og:image:width\" content=\"1200\"\/><br \/>\n <meta property=\"og:image:height\" content=\"583\"\/><\/p>\n<p> <meta name=\"generator\" content=\"Ghost 5.88\"\/>\n <link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AdLand\" href=\"https:\/\/adland.tv\/latest\/rss\/\"\/>\n<link href=\"https:\/\/adland.tv\/webmentions\/receive\/\" rel=\"webmention\"\/>\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/adland.tv\/public\/cards.min.css?v=4ff20b9129\"\/>\n <\/p>\n<p><\/p>\n<p><\/p>\n<p> <\/head><\/p>\n<p> <body class=\"post-template tag-united-states tag-transport-travel tag-pride \" data-excerpts=\"true\" id=\"wp_automatic_ReadabilityBody\"><\/p>\n<p> <main class=\"main flex-1\"><\/p>\n<div class=\"container wrapper\">\n<div class=\"post-hero is-post \" data-feature-image=\"true\">\n<div class=\"post-hero__media\">\n<figure class=\"post-hero__figure\">\n <picture class=\"\"><source sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/06\/Pride-Splash-Update.webp 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/06\/Pride-Splash-Update.webp 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/format\/webp\/2025\/06\/Pride-Splash-Update.webp 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/format\/webp\/2025\/06\/Pride-Splash-Update.webp 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/format\/webp\/2025\/06\/Pride-Splash-Update.webp 2000w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload post-hero__img\" sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/06\/Pride-Splash-Update.webp 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/06\/Pride-Splash-Update.webp 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/06\/Pride-Splash-Update.webp 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/2025\/06\/Pride-Splash-Update.webp 2000w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/06\/Pride-Splash-Update.webp\" bad-src=\"\/content\/images\/size\/w30\/2025\/06\/Pride-Splash-Update.webp\" alt=\"Lime's "Ride Forward" Pride Campaign Puts Inclusion in Motion\"\/><br \/>\n<\/source><\/picture>\n <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-date-share\">\n <time datetime=\"2025-06-05\"><br \/>\n <span>June 05 2025<\/span><br \/>\n <span class=\"post-date__time\">2:33 PM<\/span><br \/>\n <\/time><\/p>\n<p> <span class=\"post-readtime\">1 min read<\/span><\/p>\n<p> <span class=\"spacing\"\/><\/p>\n<p> <button class=\"share-toggle\" onclick=\"this.classList.toggle('is-active')\" onmouseover=\"this.classList.toggle('is-active')\"><br \/>\n <span>Share<\/span><br \/>\n <i class=\"icon icon-chevron-down\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-chevron-down\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <polyline points=\"6 9 12 15 18 9\"\/>\n<\/svg><br \/>\n<\/i> <\/button><\/p>\n<\/div>\n<article class=\"post tag-united-states tag-transport-travel tag-pride content post-access-public\">\n<p>At a time when many global brands are scaling back or sidelining their Pride campaigns and support, Lime is going bigger than ever \u2014 sending a powerful message about what it means to show up with authenticity and impact.<\/p>\n<p>In launching its Global Pride 2025 campaign: \u201cRide Forward,\u201d Lime aims to support its rider community\u2014including diverse and historically underrepresented groups\u2014by helping people get where they need to go for Pride, ensuring that everyone has access to celebrate, gather, and show up proudly in their cities. Lime will reinvest in LGBTQIA+ communities through hyper-local partnerships, visibly wrap its vehicles in Pride flags, encourage grassroots funding, and conduct on-the-ground activations across its global footprint. As the official mobility sponsor for World Pride in Washington D.C., Lime is also proud to play a key role in supporting the largest LGBTQIA+ event ever hosted in the U.S.<\/p>\n<figure class=\"kg-card kg-image-card\"><img decoding=\"async\" src=\"https:\/\/adland.tv\/content\/images\/2025\/06\/Pride-Splash-Update-1.webp\" class=\"kg-image\" alt=\"\" loading=\"lazy\" width=\"2000\" height=\"972\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/06\/Pride-Splash-Update-1.webp 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/06\/Pride-Splash-Update-1.webp 1000w, https:\/\/adland.tv\/content\/images\/size\/w1600\/2025\/06\/Pride-Splash-Update-1.webp 1600w, https:\/\/adland.tv\/content\/images\/2025\/06\/Pride-Splash-Update-1.webp 2058w\" sizes=\"auto, (min-width: 720px) 720px\"\/><\/figure>\n<\/article>\n<div class=\"post-authors mb-xl\">\n <span class=\"section-title xs\">Author<\/span><\/p>\n<div class=\"grid gap-200\">\n<div class=\"author-card author-lori has-image\">\n<p><a class=\"author-card__media flex flex-cc\" href=\"https:\/\/adland.tv\/author\/lori\/\"> <picture class=\"author-card__img z-index-1\"><source sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/format\/webp\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 300w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload\" sizes=\"120px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 100w, https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg 300w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/04\/Lori-Headshot-Square-3000x3000px.jpg\" alt=\"Lori Luechtefeld\"\/><br \/>\n<\/source><\/picture><\/a><\/p>\n<div class=\"author-card__content flex-1 flex flex-col text-acc\">\n<p class=\"author-card__bio text-acc opacity-080\">I’m not very good at skateboarding, but I’m a terrific writer and media strategist. I’m a classically trained journalist who brings integrity and wit to the world of media, marketing, and PR.<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> <\/main><\/p>\n<p> <dialog class=\"notification\"><br \/>\n <i class=\"icon icon-success notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-circle-check\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n <path d=\"M9 12l2 2l4 -4\"\/>\n<\/svg><\/p>\n<p><\/i> <i class=\"icon icon-error notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-octagon\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M8.7 3h6.6c.3 0 .5 .1 .7 .3l4.7 4.7c.2 .2 .3 .4 .3 .7v6.6c0 .3 -.1 .5 -.3 .7l-4.7 4.7c-.2 .2 -.4 .3 -.7 .3h-6.6c-.3 0 -.5 -.1 -.7 -.3l-4.7 -4.7c-.2 -.2 -.3 -.4 -.3 -.7v-6.6c0 -.3 .1 -.5 .3 -.7l4.7 -4.7c.2 -.2 .4 -.3 .7 -.3z\"\/>\n <line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"12\"\/>\n <line x1=\"12\" y1=\"16\" x2=\"12.01\" y2=\"16\"\/>\n<\/svg><\/p>\n<p><\/i> <i class=\"icon icon-warning notification-icon\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-alert-triangle\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"2\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <path d=\"M12 9v2m0 4v.01\"\/>\n <path d=\"M5 19h14a2 2 0 0 0 1.84 -2.75l-7.1 -12.25a2 2 0 0 0 -3.5 0l-7.1 12.25a2 2 0 0 0 1.75 2.75\"\/>\n<\/svg><\/p>\n<p><\/i> <\/p>\n<p class=\"notification-msg signup-success\">Great! 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Your billing info has been updated.<\/p>\n<p class=\"notification-msg billing-cancel\">Your billing was not updated.<\/p>\n<p> <button class=\"notification-close js-notification-close\" aria-label=\"Close\" onclick=\"closeNotification(event.currentTarget.parentNode);\"><br \/>\n <i class=\"icon icon-x\"><br \/>\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon icon-tabler icon-tabler-x\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n <line x1=\"18\" y1=\"6\" x2=\"6\" y2=\"18\"\/>\n <line x1=\"6\" y1=\"6\" x2=\"18\" y2=\"18\"\/>\n<\/svg><br \/>\n<\/i> <\/button><br \/>\n<\/dialog><\/p>\n<p> <\/body>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Lime’s “Ride Forward” Pride Campaign Puts Inclusion in Motion June 05 2025 2:33 PM 1 min read Share At a time when many global brands are scaling back or sidelining their Pride campaigns and support, Lime is going bigger than ever \u2014 sending a powerful message about what it means to show up with authenticity […]<\/p>\n","protected":false},"author":1,"featured_media":280849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13503,18085,77052,16623,5688,18344,1374],"dealstore":[],"offerexpiration":[],"class_list":["post-280848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-campaign","tag-inclusion","tag-limes","tag-motion","tag-pride","tag-puts","tag-ride"],"yoast_head":"\n<title>Lime's "Ride Forward" Pride Campaign Puts Inclusion in Motion - 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