{"id":280041,"date":"2025-06-07T20:25:47","date_gmt":"2025-06-07T20:25:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-163\/"},"modified":"2025-06-07T20:25:47","modified_gmt":"2025-06-07T20:25:47","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-163","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=280041","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>RNDC CEO Adds Context On CA Decision<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/06\/05\/\" title=\"Click to see that day's daily archive\">June 5, 2025<\/a><\/span><\/p>\n<div>\n<p>In a note to staff yesterday, RNDC CEO Bob Hendrickson provided more context around the second-ranked national distributor\u2019s decision to exit the California market.<span id=\"more-37633\"\/> \u201cThis decision was driven by rising operational costs, industry headwinds, and supplier changes that made the market unsustainable,\u201d Hendrickson said.<\/p>\n<p>\u201cRegarding Brown-Forman, their decision to end partnerships across all open markets, effective August 1, is part of a broader strategic shift\u2014not performance-related,\u201d he added of Brown-Forman\u2019s <a href=\"https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/9aN42fcWDnA85Djnrxz7rg~~\/AAQRxRA~\/kTchAyi49ZDC4RNPjYSTPF3CQrasKyagZKGzjDjf4-mLLr9OyHt9NiD5a4TBRwkNfE4nRFuCUd_0kJjRCeNjEL1A_kyn20XnWBgDrrVMwqsi7PrtCx1kBrocIMD7lROFEi3f78YrPPz6cyqdTKGkBhT2qYYADfDMCrV4wVoYuqFziWnSgNHu_NESsiF-visFQzJYBE_o7lcNKZlIPgFijGEC1y5Rv-Q_rDfGqRYF3rBnpNaRr-9BH_D5HYGeJZAp\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/clicks.email.shankennewsdaily.com\/f\/a\/9aN42fcWDnA85Djnrxz7rg~~\/AAQRxRA~\/kTchAyi49ZDC4RNPjYSTPF3CQrasKyagZKGzjDjf4-mLLr9OyHt9NiD5a4TBRwkNfE4nRFuCUd_0kJjRCeNjEL1A_kyn20XnWBgDrrVMwqsi7PrtCx1kBrocIMD7lROFEi3f78YrPPz6cyqdTKGkBhT2qYYADfDMCrV4wVoYuqFziWnSgNHu_NESsiF-visFQzJYBE_o7lcNKZlIPgFijGEC1y5Rv-Q_rDfGqRYF3rBnpNaRr-9BH_D5HYGeJZAp&amp;source=gmail&amp;ust=1749229597708000&amp;usg=AOvVaw3RjHcaAIw2ZsLZioDE5BPz\">recently announced departure<\/a> from RNDC across multiple markets.<\/p>\n<p>Moving forward, Hendrickson noted that RNDC will reinvest in key markets, expand teams where there\u2019s good momentum, and look to win new supplier market share. \u201cWe\u2019ve already taken initial steps, like adding roles in Texas and in Kentucky\u2014moves which have already resonated positively with suppliers and within the industry,\u201d he said.<em>\u2014Daniel Marsteller<\/em><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/rndc\/\" rel=\"tag\">RNDC<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2025-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2025 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>RNDC CEO Adds Context On CA Decision June 5, 2025 In a note to staff yesterday, RNDC CEO Bob Hendrickson provided more context around the second-ranked national distributor\u2019s decision to exit the California market. \u201cThis decision was driven by rising operational costs, industry headwinds, and supplier changes that made the market unsustainable,\u201d Hendrickson said. \u201cRegarding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-280041","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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