{"id":279557,"date":"2025-06-07T15:13:55","date_gmt":"2025-06-07T15:13:55","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/filipino-creators-shine-at-lazada-southeast-asia-awards-2025\/"},"modified":"2025-06-07T15:13:55","modified_gmt":"2025-06-07T15:13:55","slug":"filipino-creators-shine-at-lazada-southeast-asia-awards-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=279557","title":{"rendered":"Filipino Creators Shine at Lazada Southeast Asia Awards 2025"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p><span style=\"font-weight: 400;\"><strong>Lazada<\/strong>, a leading eCommerce platform, celebrated its top-performing affiliate partners across the region at the Lazada Affiliate Southeast Asia Awards 2025, held on May 23 at the W Hotel Bangkok. More than 20 Lazada Affiliate (\u201cLazAffiliate\u201d) partners represented the Philippines to join a lively celebration of musical performances, inspiring talks, and networking.<\/span><\/p>\n<p><a title=\"PH Top Affiliates at Lazada Affiliate SEA Awards 2025_1\" href=\"https:\/\/www.flickr.com\/photos\/39796869@N08\/54566703552\/in\/photostream\/\" data-flickr-embed=\"false\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/live.staticflickr.com\/65535\/54566703552_3e83b2bfda_c.jpg\" alt=\"PH Top Affiliates at Lazada Affiliate SEA Awards 2025_1\" width=\"800\" height=\"533\"\/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Among those in attendance were beauty, fashion, and lifestyle content creators Toni Sia, Jaz Reyes, CK De Leon, Jax Reyes, and Ashley Sandrine Yap. They were joined by other top LazAffiliate partners in the Philippines, including representatives of Ecomobi Corporation, AE Digital Marketing, Involve Asia Technologies, Buzzebees Co. Ltd., and Kazuki Ventures, as well as around the region.\u00a0<\/span><\/p>\n<p><b>Toni Sia<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Ashley Sandrine Yap<\/b><span style=\"font-weight: 400;\"> received the <\/span><b>Category Champion Awards<\/b><span style=\"font-weight: 400;\"> for <\/span><b>Beauty<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Groceries<\/b><span style=\"font-weight: 400;\">, respectively, while talent agency <\/span><b>Ecomobi Corporation<\/b><span style=\"font-weight: 400;\"> was awarded <\/span><b>Affiliate of the Year 2024<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On their advice for LazAffiliate partners who are just starting their journey: \u201cBe authentic with what you choose to recommend\u2014only products you have tried, tested, and loved,\u201d says Sia. For Yap, it\u2019s to \u201cknow your audience and stay consistent. It\u2019s okay to start small\u2014just keep showing up.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also taking the stage were <\/span><b>John Derick Callanta<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Janine Callanta<\/b><span style=\"font-weight: 400;\"> of AE Digital Marketing, who shared their journey from quitting their corporate jobs to meeting their financial goals with the help of the LazAffiliate program.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are proud to recognize creative and enterprising individuals who have built their own success as LazAffiliate partners,\u201d said <\/span><b>Isabela Prieto-Benitez, Head of Affiliate Marketing, Lazada Philippines<\/b><span style=\"font-weight: 400;\">. \u201cThere are so many talented and hardworking content creators across the country, and we aim to support them by providing income and growth opportunities for anyone who joins our affiliate program.\u201d<\/span><\/p>\n<p><b>Empowering creators through a new and improved LazAffiliate Program<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At the awards ceremony, Lazada unveiled an annual investment of US$100 million to enhance the LazAffiliate Program and power creator commerce. The strategic investment will fuel elevated commission frameworks, performance-based incentives, and enablement features, empowering affiliates to usher in a new era of creator-driven commerce across Southeast Asia.<\/span><\/p>\n<p><a title=\"LAZAFFILIATE PROGRAMME 2025\" href=\"https:\/\/www.flickr.com\/photos\/39796869@N08\/54567579301\/in\/dateposted\/\" data-flickr-embed=\"false\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/live.staticflickr.com\/65535\/54567579301_4019c53fa9_c.jpg\" alt=\"LAZAFFILIATE PROGRAMME 2025\" width=\"533\" height=\"948\"\/><\/a><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The enhanced LazAffiliate Program introduces an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates\u2014from established influencers and creators to emerging micro-influencers and everyday shoppers \u2013 to maximize monetization on their platforms and amplify their impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key enhancements and new features include<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affiliate Channel Upgrade:<\/b><span style=\"font-weight: 400;\"> The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-Commission Product Curation\u2014<\/b><span style=\"font-weight: 400;\">A dedicated list of top-converting, high-commission products allows affiliates to prioritize what sells best.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance Dashboard:<\/b><span style=\"font-weight: 400;\"> A new dashboard offers insights into traffic metrics and link performance, including conversion rates, unique visitors, and commissions, to enable smarter content strategies for higher earnings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom Storefronts:<\/b><span style=\"font-weight: 400;\"> Affiliates can now personalize their digital storefronts to feature recommended products, for streamlined follower discovery and purchasing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Rewards Accelerators:<\/b><span style=\"font-weight: 400;\"> During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><b>Driving cost-effective growth for brands and sellers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To increase earnings for affiliates, Lazada is partnering with top brands and sellers to deliver performance-driven and cost-efficient marketing strategies. These partnerships will see Lazada co-investing through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lazada-funded store vouchers<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">In addition to affiliate rewards to incentivize consumer purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multi-tier creator ecosystem<\/b><span style=\"font-weight: 400;\">: A cultivated network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The result is a <\/span><b>performance-based framework<\/b><span style=\"font-weight: 400;\"> where brands and sellers invest only for actual conversions \u2013 transforming creator collaborations into measurable, sustainable, and scalable revenue channels.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><b>What\u2019s next: 6.6 Mega Sale and beyond<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This upcoming 6.6.\u2019s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers. Over 70 fashion and beauty brands have partnered with Lazada to co-fund affiliate rewards and incentives. In addition, a total of US$100,000 in rewards will be issued to top-performing regional affiliates. Going forward, top affiliates can enjoy extra bonuses and rewards based on their performance during sale campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,\u201d said <\/span><b>Jared Chan, Head of Regional Affiliate, Lazada Group<\/b><span style=\"font-weight: 400;\">. \u201cWith this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localized connections between brands and consumers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LazAffiliate is Lazada\u2019s flagship affiliate program that connects a growing network of creators\u2014ranging from influencers and content creators to passionate everyday shoppers\u2014with brands and sellers. By driving traffic and conversions through personalized recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a <\/span><b>low-barrier entry into creator commerce<\/b><span style=\"font-weight: 400;\">, with <\/span><b>no minimum following required<\/b><span style=\"font-weight: 400;\">\u2014just share, recommend, and earn.<\/span><\/p>\n<p><b>To learn more or join the LazAffiliate community, visit lzd.co\/LAZAFFREGISTER.<\/b><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Lazada, a leading eCommerce platform, celebrated its top-performing affiliate partners across the region at the Lazada Affiliate Southeast Asia Awards 2025, held on May 23 at the W Hotel Bangkok. More than 20 Lazada Affiliate (\u201cLazAffiliate\u201d) partners represented the Philippines to join a lively celebration of musical performances, inspiring talks, and networking. Among those in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":279558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96624,11889],"tags":[6344,7271,13981,35470,93194,3014,12592],"dealstore":[],"offerexpiration":[],"class_list":["post-279557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-lifestyle","tag-asia","tag-awards","tag-creators","tag-filipino","tag-lazada","tag-shine","tag-southeast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Filipino Creators Shine at Lazada Southeast Asia Awards 2025 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=279557\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filipino Creators Shine at Lazada Southeast Asia Awards 2025 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Lazada, a leading eCommerce platform, celebrated its top-performing affiliate partners across the region at the Lazada Affiliate Southeast Asia Awards 2025, held on May 23 at the W Hotel Bangkok. 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