{"id":278763,"date":"2025-06-07T06:37:32","date_gmt":"2025-06-07T06:37:32","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/wolf-olins-wayne-deakin-my-top-tips-for-cannes\/"},"modified":"2025-06-07T06:37:32","modified_gmt":"2025-06-07T06:37:32","slug":"wolf-olins-wayne-deakin-my-top-tips-for-cannes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=278763","title":{"rendered":"Wolf Olins\u2019 Wayne Deakin: My Top Tips for Cannes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div>\n<p>Great design doesn\u2019t need loads of context to be understood, it has an element of being self explanatory. And I think that applies to campaigns that shine at Cannes, or at least in the work I think will do well this year: great ideas that really make sense \u2013 and make you want to watch.<\/p>\n<p><b>Visit Oslo\u00a0\u2013\u00a0Honest Beats Glossy, Every Time<\/b><br \/>Most tourism ads try to charm you into submission\u2014sun-drenched shots, poetic voiceovers, promises of rediscovery. Oslo didn\u2019t get the memo. It doesn\u2019t beg for attention. It earns it. Honest, self-aware, and quietly magnetic. It knows exactly what it is\u2014and that confidence is contagious. No need to shout when you\u2019re speaking truth.<\/p>\n<\/div>\n<div>\n<p><iframe loading=\"lazy\" title=\"Is it even a city?\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/8vhD59ac7nw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><b>Penny \u201cPrice Packs\u201d \u2013 lean, smart and just good design<\/b><br \/>This is what happens when a smart idea meets real-world urgency. No grandstanding, no design theatre\u2014just a brutally efficient solution to a tough economic reality. Creativity isn\u2019t about budget\u2014it\u2019s about relevance. And this work gets it. In a time when every cent counts, Penny doesn\u2019t try to distract or dazzle. It leans in. Smart packaging becomes a lifeline for real people. Thoughtful. Scaled. Sharp as hell. It\u2019s not just good design\u2014it\u2019s a brand showing up when it matters most.<\/p>\n<\/div>\n<div>\n<p><iframe loading=\"lazy\" title=\"PENNY - PRICE PACKS (Case Study) | Campaign\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Gk4wkSsU5Mk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><b>Apple Vision Pro \u201cSubmerged\u201d \u2013 The Future Doesn\u2019t Have to Scream<\/b><br \/>Most tech ads are obsessed with specs. This one remembered its\u00a0humans who wear the headset. It\u2019s not just beautiful\u2014it\u2019s felt. It trades hype for intimacy, immersion for emotion. For once, the tech disappears\u2014and something bigger shows up. Ambitious, but with heart. That\u2019s how you sell the future.<\/p>\n<\/div>\n<div>\n<p><iframe loading=\"lazy\" title=\"Submerged \u2014 Official Trailer | Apple Vision Pro\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/HjvzQeqoGRg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<div><b><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1828422\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-06-at-10.22.46-200x200.png\" alt=\"\" width=\"200\" height=\"200\"\/><\/b><em>Wayne Deakin is global executive creative director &amp; principal at <a href=\"https:\/\/wolffolins.com\/\">Wolff Olins<\/a><\/em><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Great design doesn\u2019t need loads of context to be understood, it has an element of being self explanatory. And I think that applies to campaigns that shine at Cannes, or at least in the work I think will do well this year: great ideas that really make sense \u2013 and make you want to watch. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":278764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[22080,107261,107260,3535,213,10673,941],"dealstore":[],"offerexpiration":[],"class_list":["post-278763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-cannes","tag-deakin","tag-olins","tag-tips","tag-top","tag-wayne","tag-wolf"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wolf Olins\u2019 Wayne Deakin: My Top Tips for Cannes - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=278763\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wolf Olins\u2019 Wayne Deakin: My Top Tips for Cannes - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Great design doesn\u2019t need loads of context to be understood, it has an element of being self explanatory. 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