{"id":278349,"date":"2025-06-07T02:06:14","date_gmt":"2025-06-07T02:06:14","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/heinekens-the-unlucky-charm-celebrates-the-team-jinx\/"},"modified":"2025-06-07T02:06:14","modified_gmt":"2025-06-07T02:06:14","slug":"heinekens-the-unlucky-charm-celebrates-the-team-jinx","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=278349","title":{"rendered":"Heineken&#8217;s &#8220;The Unlucky Charm&#8221; celebrates the team jinx"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-feature-image=\"true\">\n<div class=\"post-hero__media\">\n<figure class=\"post-hero__figure\">\n          <picture class=\"\"><source sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tvhttps:\/\/adland.tv\/content\/images\/size\/w30\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg 30w\" data-srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/format\/webp\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/format\/webp\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/format\/webp\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/format\/webp\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg 2000w\" type=\"image\/webp\"><img decoding=\"async\" class=\"lazyload post-hero__img\" sizes=\"(max-width: 400px) 280px, 580px\" data-sizes=\"auto\" srcset=\"https:\/\/adland.tv\/content\/images\/size\/w300\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg 300w, https:\/\/adland.tv\/content\/images\/size\/w600\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg 600w, https:\/\/adland.tv\/content\/images\/size\/w1000\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg 1000w, https:\/\/adland.tv\/content\/images\/size\/w2000\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg 2000w\" src=\"https:\/\/adland.tv\/content\/images\/size\/w100\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg\" bad-src=\"\/content\/images\/size\/w30\/2025\/06\/Heineken---The-Unlucky-Charm---KV-1.jpg\" alt=\"Heineken's &quot;The Unlucky Charm&quot; celebrates the team jinx\"\/><br \/>\n<\/source><\/picture>\n        <\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"\">\n<p>45% of football fans admit they\u2019ve stopped watching a match to avoid jinxing the result. In response, for this year\u2019s UEFA Champions League Final on May 31 in Munich, Heineken launched a global campaign inviting fans to share their most unusual and heartfelt superstitions, uncovering Marco Simeone, a lifelong Inter Milan supporter who firmly believes that attending matches in person brings bad luck to his team.<\/p>\n<figure class=\"kg-card kg-embed-card\"><iframe loading=\"lazy\" title=\"Heineken | The Unlucky Charm\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/jHsnx6rQXH4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/figure>\n<p><strong>CREDITS<\/strong><\/p>\n<p>Heineken<br \/>Head of Global Heineken and Premium Brands &#8211; Nabil Nasser<br \/>Global Director Communication Sponsorships &#8211; Els Dijkhuizen<br \/>Global Communication Manager &#8211; Yoann Hellot<br \/>Global Digital Media Manager &#8211; Larissa Koper<br \/>Global Head of Brand &amp; Consumer PR &#8211; Jonathan O\u2019Lone<br \/>Global Manager Sponsorships &#8211; Annamaria Fuzy<br \/>Global Senior Sponsorship Manager &#8211; Thomas Mulders<br \/>Global Senior Sponsorship Manager &#8211; Joao Pedro Lopes<br \/>Global Sponsorship Manager &#8211; Friso Postma<\/p>\n<p><strong>LePub<\/strong><br \/>Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli<br \/>Global Chief Creative Officer: Cristiana Boccassini<br \/>Global Co Chief Creative Officer: Mihnea Gheorghiu<br \/>Creative Director: Marie Poumeyrol<br \/>Creative Supervisor: Angela Celano<br \/>Creative Supervisor: Matteo Gemelli<br \/>Art Director: Madalena Goncalves<br \/>Senior Copywriter: Alessandro Grillini<br \/>Global Head of PR &amp; Communication: Isabella Cecconi<br \/>Senior PR Manager: Luca Orioli<br \/>Head of Strategy: James Moore<br \/>Strategist: Aneta Junkova<br \/>Data Strategy Director: Andrea Battista<br \/>Senior Digital Ethnographer: Alberto Mura<br \/>Data Translator &#8211; Tumay Mavi<br \/>Global Client Service Director: Shirine Aoun<br \/>Global Client Service Director: Ilaria Castiglioni &#8211; Alexis Delwasse<br \/>Account Director: Amira Ramadan<br \/>Account Executive: Federica Bussu<br \/>Chief Production Officer: Francesca Zazzera<br \/>Producer: Nicol\u00f2 Dragoni, Martina Trozzi<br \/>Art Buyer: Veronica Bottanelli<\/p>\n<p><strong>Production<\/strong><br \/>Production Company: Prodigious<br \/>Production Director: Tommaso Bianchi<br \/>Head of Tv: Alessio Zazzera<br \/>Line Producer: Claudio Rimedi<br \/>EP (Local): Giuseppe Ceccarelli<br \/>DOP: Fabio Casati<br \/>Post production Company: Prodigious Milan<br \/>Head of post production: Alfredo Beretta<br \/>Colorist: Luca Parma<br \/>Editor: Claudio Roveda, Andrea Besana, Tommaso Bianchi<br \/>Photographer: Francesco Bittichesu<br \/>Post production K-V: Post Production MGCR Studio<\/p>\n<p><strong>Music<\/strong><br \/>Music Search &amp; Licensing Director: Stefan van der Wielen<br \/>Music Producers: Thomas Harmsen &amp; Niels Docter<br \/>Account Director: Ella Chevaso<br \/>Song: Shout<br \/>Publisher: Sony Music Publishing<br \/>Master: MassiiveMusic<br \/>Composers: Isley O.K., Isley R. &amp; Isley R.<\/p>\n<p><strong>Dentsu<\/strong><br \/>Global Strategy Partner: Simon Bielby Global Account Director: Milo Meulenkamp<br \/>Global Strategy Director: Darren McLeod<\/p>\n<p><strong>Amplify<\/strong><br \/>Planning Lead: Cristel van de Ridder<br \/>Social Lead: Angelina Natividad<br \/>Strategic Media Planner: Bhargav Bogadala<br \/>Addressable Technology &amp; Data Manager: Margarita Mavar<\/p>\n<p><strong>Edelman &#8211; PR<\/strong><br \/>Managing Director Brand: Suzy Socker<br \/>Brand Director: Kate Gard<br \/>Creator Marketing Director: Freya Lifely<br \/>Account Director: James Foggin<br \/>Creator Marketing Account Director: Rebeca Nagy<br \/>Senior Account Manager: S\u00e9bastien-Nicolas Chiffrin<br \/>Senior Account Manager: Tessa Saxon<br \/>Senior Account Manager: Sophie Hunter<br \/>Senior Account Executive: Yahia Tamer<br \/>Account Executive: Carien van Rietschoten<br \/>Assistant Account Executive: Louis Trott<\/p>\n<p><strong>Boomerang<\/strong><br \/>Client Service Director &#8211; Sebastiaan Poublon<br \/>Executive Digital Producer &#8211; Vic Krens<br \/>Senior Community Manager &#8211; Jesus Sanz<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>45% of football fans admit they\u2019ve stopped watching a match to avoid jinxing the result. In response, for this year\u2019s UEFA Champions League Final on May 31 in Munich, Heineken launched a global campaign inviting fans to share their most unusual and heartfelt superstitions, uncovering Marco Simeone, a lifelong Inter Milan supporter who firmly believes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":278350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13162,771,81985,83745,3705,106706],"dealstore":[],"offerexpiration":[],"class_list":["post-278349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-celebrates","tag-charm","tag-heinekens","tag-jinx","tag-team","tag-unlucky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken&#039;s &quot;The Unlucky Charm&quot; celebrates the team jinx - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=278349\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken&#039;s &quot;The Unlucky Charm&quot; celebrates the team jinx - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"45% of football fans admit they\u2019ve stopped watching a match to avoid jinxing the result. 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