{"id":278094,"date":"2025-06-06T23:23:39","date_gmt":"2025-06-06T23:23:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/the-spirit-for-eating-healthier-is-willing-but-the-cost-of-doing-so-outweighs-the-will-listening-to-escoffier\/"},"modified":"2025-06-06T23:23:39","modified_gmt":"2025-06-06T23:23:39","slug":"the-spirit-for-eating-healthier-is-willing-but-the-cost-of-doing-so-outweighs-the-will-listening-to-escoffier","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=278094","title":{"rendered":"The Spirit for Eating Healthier Is Willing, But the Cost of Doing So “Outweighs” the Will – Listening to Escoffier"},"content":{"rendered":"


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It\u2019s been a full week\u2019s coverage on food-as-medicine and food as a driver of health in America this week on the Health Populi blog. Today we turn to the chefs at Escoffier who know food, teach food, and now offer programs in holistic nutrition and wellness through the lens of culinary arts. With that lens, Escoffier recently published\u00a0a report on the future of healthy eating<\/a>, which will round out this week\u2019s Health Populi<\/em> landscape on food and health. \"\"<\/p>\n

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In the paper, the Escoffier team curated data points from many studies \u2014 via Gallup, Mintel, Innova, and most richly-mined, Research!America, a non-profit medical and health research advocacy alliance with dozens of leading organizations from academia, business, trade associations and professional societies, state of local organizations, and foundations and philanthropies.<\/p>\n

It\u2019s Research!America\u2019s 2024 consumer survey<\/a> that provided Escoffier\u2019s opening context for U.S. consumers\u2019 views on wellbeing, finding that most Americans are keen to eat a healthier diet. That\u2019s the \u201cspirit is willing\u201d part of this post\u2019s title.<\/p>\n

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But the flesh (and wallet, as it turns out) is\/are weak when it comes to the cost of eating a healthier diet. 60% of people in the U.S. blame the cost of healthy eating the top barrier to doing so. Second, \u201cstress eating\u201d gets in the way of our eating healthfully, as many of us medicate ourselves through food \u2014 whether we deem it \u201ccomfort food\u201d or otherwise. That\u2019s part of our mental health which we know health consumers bundle in their overall definition of whole or holistic health, covered earlier this week here in Health Populi<\/em> (here, on consumers\u2019 need for evidence<\/a> when buying into food-as-medicine from NielsenIQ, and here on consumers\u2019 growing willingness to buy healthy food versus other categories of household spending<\/a> \u2013 an illustration of the economic concept of \u201cinelastic demand,\u201d from McKinsey).<\/p>\n

Tied for 3rd\/4th place are the issues of lack of time to prepare healthy meals, and lack of knowledge of just what constitutes a healthy meal.<\/p>\n

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For 1 in 2 people in the U.S., it\u2019s not very hard to source healthy food in the past year,<\/p>\n

But for the other half of America, it\u2019s hard \u2014 very hard for 1 in 10 people, generally hard for 1 in 10 people, and \u201csomewhat\u201d hard for 27%.<\/p>\n

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Team Escoffier wisely raises the issue of alcohol consumption, which has become a wellness issue especially among younger consumers. See this data from a Gallup survey, illustrating the very stark trend of young people 18-34\u00a0 dropping in alcohol consumption by 13 percentage points in the 20-year period between 2001-04 to 2021-2024.<\/p>\n

Stark, too, that older people 55+ increased their alcohol consumption in the two decades.<\/p>\n

Escoffier discusses the growing beverage trends of non-alcoholic versions of traditional libations like \u201cNA\u201d (non-alcoholic beer, wine, and liquor. Underlying this trend is the demographic that more than 2 in 5 Americans between 18 and 34 abstain from alcohol totally, turning to the alternatives and fueling innovative trends in functional beverages \u2014 thought of as \u201calcohol adjacent.\u201d Some of these embed mood-enhancing or wellness-focused ingredients such as CBD\/THC and nootropics \u2014 with the segment growing double digits in each of the past two years. \"\"<\/p>\n

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Health Populi\u2019s Hot Points:\u00a0<\/strong> \u00a0<\/em>Alcohol consumption is one of the original social determinants of health noted in the earliest definitions of SDoH \u2014 from Dr. Tony Iton doing research in Alameda County in the 1980s and onward.<\/p>\n

Alcohol consumption is one of the most important modifiable behaviors for health improvement, among many behavior changes people can make to benefit their overall well-being.<\/p>\n

So it is fascinating and encouraging to re-visit the Research!America data point from the 2024 survey that 75% of Americans say the U.S. should fund behavioral research. That overall number included 86% of Democrat voters, 66% of Republicans, and 72% of Independents.<\/p>\n

This is striking as I write this post in early June 2025 as the current administration has cut and has further plans to reduce the funding of research for public health, medicine, and basic sciences.<\/p>\n

This week I\u2019ve covered three different research reports on U.S. consumers\u2019 growing interest, spending and actions to study, shop for, and spend hard-earned dollars on food as inputs into personal and family health and well-being. To continue to grow these food-as-medicine muscles, health citizens will be keen to access the latest, best research and evidence available to inform their choices and lifestyles.<\/p>\n

Note the bottom line statement on the last graphic, which comes from the Research!America report: \u201cImproving quality of life and lowering health care costs are the most persuasive reasons to increase support for behavioral research.\u201d<\/p>\n

That is a concurrence across party IDs in the U.S. We\u2019ll see more on this demand side through 2025 as patients-as-health-consumers and Chief Household Officers work hard to manage household budgets and fiscal\/financial health. This is mainstream, kitchen table home economics that will persist \u2014 I anticipate both at home and at polling places come mid-terms in America in November 2026, as more people will be voting with health in mind, wallets in hand, and health citizenship on the ballot.<\/p>\n

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It\u2019s been a full week\u2019s coverage on food-as-medicine and food as a driver of health in America this week on the Health Populi blog. Today we turn to the chefs at Escoffier who know food, teach food, and now offer programs in holistic nutrition and wellness through the lens of culinary arts. With that lens, […]<\/p>\n","protected":false},"author":1,"featured_media":278095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103411,106344,106345,106346,106347,106348,106349,106350,106351,106352,106353,103950,106354,106355,124,106356,106357,106358,106359,106360,106361,106362,99060,106363,106364,106365,106366,106367,106368,106369,106370,106371,106372,106373,106374,106375,106376,106377,106378,106379,106380,106381,96877,106382,106383,106384,166,106385,106386,106387,106388,106389,106390,106391,106392,106393,106394,106395,106396,106397,106398,106399,106400,106401,106402,106403,12534,106404],"tags":[11488,14385,106406,14476,20979,106405,3989],"dealstore":[],"offerexpiration":[],"class_list":["post-278094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-addiction","category-baby-boomers-and-health","category-behavior-change","category-consumer-experience","category-consumer-directed-health","category-demographics-and-health","category-determinants-of-health","category-diet-and-health","category-dtc-health","category-education-and-health","category-entertainment-and-health","category-exercise","category-financial-health","category-financial-wellness","category-fitness","category-food-and-health","category-food-as-medicine","category-food-security","category-glp-1s","category-grocery-stores","category-health-access","category-health-at-home","category-health-benefits","category-health-care-industry","category-health-care-marketing","category-health-citizenship","category-health-consumers","category-health-costs","category-health-economics","category-health-ecosystem","category-health-education","category-health-engagement","category-health-literacy","category-health-marketing","category-health-media","category-health-social-networks","category-healthcare-access","category-heart-disease","category-heart-health","category-home-care","category-home-economics","category-home-health","category-mental-health","category-misinformation-and-health","category-moms-and-health","category-money-and-health","category-nutrition","category-obesity","category-out-of-pocket-costs","category-patient-engagement","category-patient-experience","category-popular-culture-and-health","category-prevention","category-prevention-and-wellness","category-retail-health","category-sdoh","category-self-care-2","category-seniors-and-health","category-shopping-and-health","category-social-determinants-of-health","category-social-health","category-social-media-and-health","category-social-networks-and-health","category-transparency","category-trust","category-vitamins","category-weight-loss","category-wellbeing","tag-cost","tag-eating","tag-escoffier","tag-healthier","tag-listening","tag-outweighs","tag-spirit"],"yoast_head":"\nThe Spirit for Eating Healthier Is Willing, But the Cost of Doing So "Outweighs" the Will - Listening to Escoffier - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=278094\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Spirit for Eating Healthier Is Willing, But the Cost of Doing So "Outweighs" the Will - Listening to Escoffier - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been a full week\u2019s coverage on food-as-medicine and food as a driver of health in America this week on the Health Populi blog. 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