{"id":276645,"date":"2025-06-06T07:11:29","date_gmt":"2025-06-06T07:11:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-162\/"},"modified":"2025-06-06T07:11:29","modified_gmt":"2025-06-06T07:11:29","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-162","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=276645","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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Brown-Forman\u2019s Sales Inch Up 1% To $4 Billion Despite Headwinds<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJune 5, 2025<\/a><\/span><\/p>\n

Brown-Forman saw net sales rise 1% on an organic basis to $4 billion for its fiscal year ended in April, with operating income up 3% to $1.1 billion, also on an organic basis. For Q4, however, net sales were down 3% on an organic basis to $894 million, with operating income dropping 2% to $205 million, which the company attributed to last year\u2019s sale of Sonoma-Cutrer to Duckhorn. \u201cWhile our results did not meet our long-term growth aspirations, we made important progress in an exceptionally challenging macroeconomic environment,\u201d said president and CEO Lawson Whiting.<\/span><\/p>\n

For the full year, sales declined 5% on a reported basis with the company pointing to \u201cmacroeconomic and geopolitical uncertainties\u201d driving down consumer spending. Gross profit for the year was down 7% on a reported basis and 2% organically, which Brown-Forman attributes to rising input costs and foreign exchange effects, which were partially offset by solid price\/mix.<\/p>\n

Sales in the U.S. were down 2% organically (7% reported) for the year, with the company noting the challenging market conditions as well as the divestiture of Sonoma-Cutrer. Brown-Forman said declines in Jack Daniel\u2019s were \u201cpartially offset by growth of Woodford Reserve as the brand continued to gain market share and outperformed the U.S. whiskey category,\u201d adding that distributor restocking also boosted U.S. results.<\/p>\n

Globally, Brown-Forman reported that its whiskies were up 1% on an organic basis and flat on a reported basis for the year, with declines in super-premium Jack Daniel\u2019s offerings dragging down growth seen from Woodford and Jack Daniel\u2019s Tennessee Whiskey. The company reported a 12% organic decline (14% reported) for its Tequilas, with both El Jimador and Herradura dropping 11% and 10% organically, respectively. Additionally, RTDs were up 5% organically (-6% reported) with the company noting that strong volume gains for New Mix were offset by foreign exchange challenges.<\/p>\n

According to Impact Databank, Jack Daniel\u2019s\u2014including Gentleman Jack, the brand\u2019s RTDs, and its flavors\u2014all declined in 2024, with Brown-Forman\u2019s Tequilas, El Jimador and Herradura, also decreasing. While Woodford Reserve and Old Forester continued to grow, their rising tides were not enough to offset Brown-Forman\u2019s other losses.<\/p>\n

Looking ahead, the company sees continued challenges for fiscal 2026 due to \u201cmacroeconomic and geopolitical volatility\u201d paired with tariffs and general consumer uncertainty. \u201cWe expect continued headwinds,\u201d said Whiting. \u201cStill, we are confident that with agility, innovation, and a clear focus on execution, we are well positioned to navigate uncertainty and unlock new opportunities for sustainable long-term growth.\u201d\u2014Shane English<\/em><\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Brown-Forman\u2014Top 10 Spirits Brands in the U.S.<\/span><\/strong>
(Thousands of 9-liter case depletions)<\/small><\/span><\/td>\n<\/tr>\n<\/thead>\n
Rank<\/th>\nBrand<\/th>\nOrigin\/Type<\/th>\n2023<\/th>\n2024<\/th>\nPercent
Change1<\/sup><\/th>\n<\/tr>\n
1<\/td>\nJack Daniel\u2019s2<\/sup><\/td>\nTennessee Whiskey<\/td>\n5,043<\/td>\n4,871<\/td>\n-3.4%<\/td>\n<\/tr>\n
2<\/td>\nWoodford Reserve3<\/sup><\/td>\nBourbon<\/td>\n1,420<\/td>\n1,472<\/td>\n3.7%<\/td>\n<\/tr>\n
3<\/td>\nJack Daniel\u2019s RTDs4<\/sup><\/td>\nPre-Mixed Cocktail<\/td>\n1,036<\/td>\n902<\/td>\n-12.9%<\/td>\n<\/tr>\n
4<\/td>\nEl Jimador<\/td>\nTequila<\/td>\n885<\/td>\n771<\/td>\n-12.9%<\/td>\n<\/tr>\n
5<\/td>\nJack Daniel\u2019s
Tennessee Honey5<\/sup><\/td>\n		Flavored Whiskey<\/td>\n707<\/td>\n661<\/td>\n-6.6%<\/td>\n<\/tr>\n
6<\/td>\nOld Forester<\/td>\nBourbon<\/td>\n485<\/td>\n501<\/td>\n3.2%<\/td>\n<\/tr>\n
7<\/td>\nGentleman Jack<\/td>\nTennessee Whiskey<\/td>\n404<\/td>\n374<\/td>\n-7.6%<\/td>\n<\/tr>\n
8<\/td>\nHerradura<\/td>\nTequila<\/td>\n373<\/td>\n352<\/td>\n-5.5%<\/td>\n<\/tr>\n
9<\/td>\nJack Daniel\u2019s
Tennessee Fire5<\/sup><\/td>\n		Flavored Whiskey<\/td>\n356<\/td>\n326<\/td>\n-8.3%<\/td>\n<\/tr>\n
10<\/td>\nKorbel<\/td>\nAmerican Brandy<\/td>\n227<\/td>\n223<\/td>\n-1.7%<\/td>\n<\/tr>\n
Total Top 106<\/sup><\/th>\n5,451<\/strong><\/td>\n5,058<\/strong><\/td>\n-7.2%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n
1 Based on unrounded data.<\/span>
2 Excludes flavors, Single Barrel, Bonded, and RTDs\/FMBs<\/span>
3 Includes Batch Proof, Double Oaked, Rye, Straight Wheat, and Straight Malt<\/span>
4 Excludes Country Cocktails (malt-based)<\/span>
5 Excludes RTDs<\/span>
6 Addition of columns may not agree due to rounding.<\/span>
<\/small>Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/span><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n

\u00a0<\/p>\n

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Tagged : Brown-Forman<\/a>, El Jimador<\/a>, Herradura<\/a>, Jack Daniel’s<\/a>, Old Forester<\/a>, Woodford Reserve<\/a><\/span><\/p>\n

GET YOUR FIRST LOOK AT 2025 ESTIMATES AND 2030 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2025 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Brown-Forman\u2019s Sales Inch Up 1% To $4 Billion Despite Headwinds June 5, 2025 Brown-Forman saw net sales rise 1% on an organic basis to $4 billion for its fiscal year ended in April, with operating income up 3% to $1.1 billion, also on an organic basis. 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