7 Years of VDO.AI: Journey and Future Plans<\/h2>\n
Reading Time: <\/span> 3<\/span> minutes<\/span><\/span><\/p>\n Just some years ago, our small team was celebrating our first video ad. Since then, with over 100 passionate people at VDO.AI<\/a>, we\u2019re using interactive ad formats with Clickable<\/strong><\/a> and QR Code<\/strong><\/a> Elements, powering campaigns for Fortune 500 Brands. By consistently putting in the effort, we\u2019ve been acknowledged<\/strong><\/a> for our innovation in the Ad Tech space. Building our own AI recommendation mechanism, taking constructive criticism from the publishers, and hustling got us to expand to several global markets. <\/p>\n But before we scaled and succeeded, there was a moment, quiet yet defining, that set it all in motion.<\/p>\n In 2018, the founders, Amitt Sharma<\/strong><\/a> and Arjit Sachdeva<\/strong><\/a> could foresee what gap we wanted to fill in the advertising: publishers were not able to generate profit from the rapidly growing demand for video content. Drawing on their experience in digital media, they set out to solve this issue by founding VDO.AI under Z<\/a>1 Tech<\/a>.<\/p>\n Starting from a small setup in Gurugram, India, we built an AI-powered platform designed to maximise publisher\u2019s revenue. This was achieved through displaying targeted, non-intrusive video ads that enhance the user experience. Our innovative approach quickly gained popularity, allowing us to partner with a diverse range of brands and publishers.<\/p>\n As our technology advanced, our goals evolved. Consequently, we quickly discovered that we were working with some of the most recognisable businesses in the world. For example, managing campaigns for companies like KFC, Flipkart, Swiggy, WWE, and many more became pivotal points in our history. Additionally, we partnered with NDTV<\/strong><\/a>, Publir<\/strong><\/a>, YouWeekly<\/strong><\/a>, and many more. These collaborations forced us to adapt our products, grow our solutions, and produce quantifiable outcomes on a worldwide scale. Every campaign has its own set of difficulties, including strict deadlines, high standards, and the requirement for faultless performance. However, our reputation and faith in our capacity to produce at scale increased with each success, establishing VDO.AI as a trusted programmatic video advertising partner for global brands and publishers.<\/p>\n At VDO.AI, AI is the core of our business. We saw right away how revolutionary artificial intelligence could be in digital advertising. To create algorithms that could evaluate context, anticipate user preferences, and present hyper-relevant video advertisements across CTV, OLV and display settings<\/strong><\/a>, our engineers put forth endless effort. Our contextual targeting engine is embedded in our versatile ad formats, like VDO+<\/strong><\/a> and VDO MaxView<\/strong><\/a>, solutions that have raised the bar for engagement and revenue. We\u2019ve assisted our partners in reaching audiences, via our video stack\u2019s targeting capabilities to establish meaningful connections with them by staying ahead of the curve.<\/p>\n Our team has powered our growth from five people to over 150. Indeed, we think that when everyone feels heard, respected, and free to take chances, innovation thrives. We have therefore made an investment to create a culture that values cooperation, lifelong learning, and work-life harmony. At VDO.AI, we are committed to creating an environment that encourages both meaningful friendships and professional growth. Our diverse staff brings together talent from all over the world., which enhances our culture and extends our viewpoints, making us one of the best places to work in AdTech.<\/p>\n Along the way, industry leaders and peers have recognized our efforts . As a result, we have earned awards for innovation, best-in-class video advertising solutions, and outstanding workplace culture. VDO.AI won the Best CTV Partnership<\/strong> award at Agency Reporter\u2019s CTV Awards<\/a><\/strong>, Best Use of CTV Advertising<\/strong> award at e4M\u2019s Play Streaming Media Awards<\/strong><\/a>, and Excellence in Innovation in Video Marketing<\/strong> at the Financial Express MarTech Summit and Awards<\/a>. <\/strong>We are also proud to have built a strong community of over 10,000 followers<\/strong> on LinkedIn<\/a><\/strong>. These accolades are a reflection of the passion and dedication our team brings to the table every day. While awards are gratifying, our true reward lies in the success of our clients and the impact we create together.\u00a0<\/p>\n We acknowledge our progress till date, but we keep our eyes on the future.\u00a0 We stay on the cutting edge of the ever-evolving field of digital advertising.<\/p>\n Now, we intend to expand our product line, enter new international markets and step up our efforts in AI and machine learning.\u00a0 We are eager to explore new frontiers in immersive video, privacy-first advertising and data-focused storytelling.\u00a0 Our mission is to continue helping brands and publications thrive in an increasingly digital world.\u00a0<\/p>\n Explore our Creative Showcase<\/strong><\/a> and Case Studies<\/strong><\/a> to see how we can help your business grow in this changing Ad Tech landscape.<\/p>\nThe Moment It All Began<\/h2>\n
Powering Campaigns for Global Brands<\/h2>\n
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<\/figure>\n<\/div>\nUsing Innovation as a Driver, Not Just a Dialogue\u00a0<\/h2>\n
Budding From A People-First Culture: From 5 to 150+<\/h2>\n
Recognitions That Reinforced Our Ideas<\/h2>\n
Looking Ahead <\/h2>\n
Team Work Makes The Dream Work<\/h2>\n