{"id":275336,"date":"2025-06-05T17:02:16","date_gmt":"2025-06-05T17:02:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/adventure\/chilean-tourism-professionals-embark-on-experiential-training-journey-ahead-of-atws-2025\/"},"modified":"2025-06-05T17:02:16","modified_gmt":"2025-06-05T17:02:16","slug":"chilean-tourism-professionals-embark-on-experiential-training-journey-ahead-of-atws-2025","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=275336","title":{"rendered":"Chilean Tourism Professionals Embark on Experiential Training Journey Ahead of ATWS 2025"},"content":{"rendered":"


\n<\/p>\n

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In anticipation of the global spotlight on Puerto Natales during the Adventure Travel World Summit (ATWS) 2025<\/a>, Chile\u2019s National Tourism Service (SERNATUR)<\/a> has launched a comprehensive experiential training initiative<\/a> aimed at strengthening the readiness of Chilean tourism businesses to engage with international trade partners and maximize the Summit\u2019s opportunities.<\/p>\n

Through a robust hybrid model of education and capacity-building, SERNATUR is empowering local operators, guides, and hospitality professionals to refine their products and elevate their business strategies in alignment with international standards. This program is part of a broader vision to create a ripple effect of transformation across Chile\u2019s adventure travel sector.<\/p>\n

Preparing for Global Exposure<\/h5>\n

Set to take place in Puerto Natales from October 13-16, 2025, ATWS<\/a> will bring together hundreds of industry leaders, buyers, and media from around the world. In preparation, SERNATUR<\/a> has been proactive in positioning Chilean tourism companies to thrive at this global gathering.<\/p>\n

The training initiative, conceived under the banner of AdventureEDU Chile 2025, includes both virtual and in-person components designed to support product development, business growth, and long-term international partnerships.<\/p>\n

Virtual Sessions: Building Foundations<\/h5>\n

In March 2025, tourism professionals from across Chile\u2014representing tour operators, guides, travel agencies, transport companies, and accommodations\u2014participated in a virtual training focused on Business Management and Community Building. These sessions introduced key strategies for operational efficiency, collaborative networks, and community engagement, laying a strong foundation for deeper, hands-on learning.<\/p>\n

In-Person Immersion in Puerto Natales<\/h5>\n

Following the virtual training, in May 2025, participants gathered in Puerto Natales for a four-day immersive training experience. The program included intensive sessions on Experience Design, Sales & Trade Marketing, Business Management, and B2B Marketplace Readiness. The dynamic setting allowed participants to apply learning in real-world contexts, further anchoring new skills and strategies.<\/p>\n

\u201cPuerto Natales isn\u2019t just the host of the Summit, it is a wonderful place to hold an adventure tourism training, it\u2019s a Living Classroom,\u201d said Andr\u00e9s Diaz, ATTA Educator, \u201cThis training was about equipping local operators and other businesses in the adventure tourism value chain with the tools and confidence needed to thrive in the international market and to build long-term partnerships around sustainable tourism.\u201d<\/p>\n

\"\"\/
\u00a9 Maria Carolina Fresno<\/figcaption><\/figure>\n
Creating Pathways for Excellence<\/h5>\n

The initiative is more than just preparation for a single event, it represents a long-term investment in the future of Chile\u2019s adventure travel industry. By sparking a nationwide learning movement centered on product readiness and B2B marketing, SERNATUR hopes to ignite meaningful change throughout the tourism supply chain.<\/p>\n

As an added incentive, one standout participant from the AdventureEDU Chile 2025 program will be awarded a complimentary registration to ATWS 2025. This opportunity not only recognizes excellence but encourages active engagement with global partners during the Summit.<\/p>\n

With eyes on October, SERNATUR and its partners are cultivating a generation of adventure travel leaders ready to showcase Chile\u2019s unique offerings to the world, and forge connections that last well beyond the Summit.<\/p>\n

Learn more about the 2025 ATWS<\/a><\/p>\n

\"\"\/
\u00a9 Andr\u00e9s Diaz \/ ATTA<\/figcaption><\/figure>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

In anticipation of the global spotlight on Puerto Natales during the Adventure Travel World Summit (ATWS) 2025, Chile\u2019s National Tourism Service (SERNATUR) has launched a comprehensive experiential training initiative aimed at strengthening the readiness of Chilean tourism businesses to engage with international trade partners and maximize the Summit\u2019s opportunities. Through a robust hybrid model of […]<\/p>\n","protected":false},"author":1,"featured_media":275337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11760],"tags":[11255,102519,46610,4371,32960,6967,16300,9301,324],"dealstore":[],"offerexpiration":[],"class_list":["post-275336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adventure","tag-ahead","tag-atws","tag-chilean","tag-embark","tag-experiential","tag-journey","tag-professionals","tag-tourism","tag-training"],"yoast_head":"\nChilean Tourism Professionals Embark on Experiential Training Journey Ahead of ATWS 2025 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=275336\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chilean Tourism Professionals Embark on Experiential Training Journey Ahead of ATWS 2025 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In anticipation of the global spotlight on Puerto Natales during the Adventure Travel World Summit (ATWS) 2025, Chile\u2019s National Tourism Service (SERNATUR) has launched a comprehensive experiential training initiative aimed at strengthening the readiness of Chilean tourism businesses to engage with international trade partners and maximize the Summit\u2019s opportunities. 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