{"id":274799,"date":"2025-06-05T11:20:24","date_gmt":"2025-06-05T11:20:24","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/7-reasons-your-fans-cant-find-you\/"},"modified":"2025-06-05T11:20:24","modified_gmt":"2025-06-05T11:20:24","slug":"7-reasons-your-fans-cant-find-you","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=274799","title":{"rendered":"7 reasons your fans can&#8217;t find you"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>You work hard on your music. Once it\u2019s released into the world, you want people to know it exists, find it easily online, press that <em>play<\/em> button, and love what they hear so much they\u2019ll listen again.\u00a0<\/p>\n<p>That can happen, of course. It happens all the time.\u00a0<\/p>\n<p>But with endless amounts of new music being released, and with endless amounts of social content designed to keep us viewing and scrolling, it usually doesn\u2019t happen all on its own.<\/p>\n<h3 class=\"wp-block-heading\" id=\"to-gain-traction-with-your-music-you-need-to\">To gain traction with your music, you need to:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Actively <strong>communicate<\/strong><\/li>\n<li><strong>Make people curious<\/strong> about your music<\/li>\n<li><strong>Entice them<\/strong> to take a chance on you<\/li>\n<li>And <strong>make it easy<\/strong> to be found<\/li>\n<\/ul>\n<p>That takes creativity, but it also takes a simple awareness of some of the ways and places people might be looking for you and your music online.<\/p>\n<p>You don\u2019t want your musical presence to feel like a ghost town, a town no one can locate on a map, or worse, a town that never existed. To help you avoid that, here\u2019s a list of <strong>7 common mistakes that cause musicians to go unnoticed.\u00a0<\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"your-fans-can-t-find-you-because\">Your fans can\u2019t find you because\u2026<\/h2>\n<h3 class=\"wp-block-heading\" id=\"1-you-re-not-linking\">1. You\u2019re not linking! <\/h3>\n<p>Don\u2019t leave room for mystery. If you want a fan to take a specific action, tell them clearly. <\/p>\n<p>You\u2019re not being \u201csales-y\u201d or \u201ccringe\u201d when you ask people to listen to your tracks. You\u2019re a musician! Of course that\u2019s what you want people to do. And you\u2019re HELPING them by making the directions clear. <\/p>\n<p>Wherever possible, use the linking tools so your music is always just one click away.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"2-your-bio-is-bad\">2. Your bio is bad<\/h3>\n<p>Does your social bio connect the dots between who you are and the music you create? If not, fix that! <\/p>\n<p>Sure, the style of writing should convey something about your personality via the tone and form (funny, serious, absurd, mysterious, etc.), but you also need the details of your bio to tell people the most important things about your music career today.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"3-your-name-and-handle-don-t-match\">3. Your name and handle don\u2019t match<\/h3>\n<p>Don\u2019t get cute with this! Your artist name = Your social handle. Simple. <\/p>\n<p>For instance, if my band name was Trash Collectors, my Instagram name should NOT be <em>Crash Tollectors<\/em> or <em>Someone Somewhere Calls us Trash Collectors<\/em>. <\/p>\n<p>Yet I notice this mismatch many times when trying to search for new acts on social. If it adds the slightest bit of uncertainty or extra steps for someone searching, it\u2019s a mistake.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"4-you-re-not-posting-enough\">4. You\u2019re not posting enough<\/h3>\n<p>The longer you go dormant, the less likely it will be that people see your new stuff when you do post. <\/p>\n<p>So keep your audience engaged throughout those months or seasons when you don\u2019t have much going on. Because you\u2019ll need them to still be paying attention when\u00a0 you do have big news to share. <\/p>\n<p>Once you do have big news, it\u2019s also a common mistake to not post enough about that individual release or event. Remember, people often need to see a message multiple times (7 is the general rule) before they act on it.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"5-you-don-t-have-a-website\">5. You don\u2019t have a website<\/h3>\n<p>If you rely solely on social, it\u2019s a pain for fans, who might not be on certain social platforms, or can\u2019t view content until they log in.<\/p>\n<p>If your message or news announcement is public and important, post it on your website. Which of course means you begin by HAVING a website dedicated to your music.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"6-you-keep-changing-your-artist-name\">6. You keep changing your artist name<\/h3>\n<p>Stop it! Settle on something. Otherwise you\u2019ll confuse fans, potential fans, and Google. <\/p>\n<p>If you\u2019re embarrassed by your artist name, you weren\u2019t patient enough when you picked it. If you feel like you\u2019ve evolved beyond your artist name, remember that countless legendary acts have changed their sound throughout the years without changing their name. <\/p>\n<p>Your artist name is the cornerstone of your brand identity.\u00a0You\u2019re allowed to renovate and add new rooms to your creative house. You don\u2019t have to build a new cathedral from scratch every time you evolve as an artist. <\/p>\n<h3 class=\"wp-block-heading\" id=\"7-your-songs-are-only-on-bandcamp-or-soundcloud\">7. Your songs are only on Bandcamp or Soundcloud<\/h3>\n<p>If you truly want to be discoverable, your tracks need to be everywhere that people are searching for music. <\/p>\n<p>I wrote <a href=\"https:\/\/blog.reverbnation.com\/bandcamp-soundcloud-not-enough\/\" target=\"_blank\" rel=\"noreferrer noopener\">a whole article about this common problem<\/a>, why it\u2019s a problem, and how easy it is to solve. Listeners have never been more scattered across platforms and apps. Don\u2019t punish certain segments of your audience by keeping your music walled-off. <a href=\"https:\/\/www.reverbnation.com\/band-promotion\/distribution\" target=\"_blank\" rel=\"noreferrer noopener\">Distribute it. Widely!\u00a0<\/a><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p>After pouring so much time and talent into your tracks, you don\u2019t want to see a lacklustre response to your new music. Or worse, no engagement at all.\u00a0<\/p>\n<p>But with just a few fairly steps or considerations beforehand, you can make sure you and your music are easy to find online. Easier to find, easier to enjoy!<\/p>\n<p><em><a href=\"https:\/\/www.reverbnation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Distribute your music everywhere that matters<\/a>.<\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>You work hard on your music. Once it\u2019s released into the world, you want people to know it exists, find it easily online, press that play button, and love what they hear so much they\u2019ll listen again.\u00a0 That can happen, of course. It happens all the time.\u00a0 But with endless amounts of new music being [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":274800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101707],"tags":[2001,10959,7545],"dealstore":[],"offerexpiration":[],"class_list":["post-274799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","tag-fans","tag-find","tag-reasons"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 reasons your fans can&#039;t find you - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=274799\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 reasons your fans can&#039;t find you - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"You work hard on your music. Once it\u2019s released into the world, you want people to know it exists, find it easily online, press that play button, and love what they hear so much they\u2019ll listen again.\u00a0 That can happen, of course. 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