{"id":274036,"date":"2025-06-05T03:01:51","date_gmt":"2025-06-05T03:01:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/red-brick-roads-matt-davis-my-top-tips-for-cannes\/"},"modified":"2025-06-05T03:01:51","modified_gmt":"2025-06-05T03:01:51","slug":"red-brick-roads-matt-davis-my-top-tips-for-cannes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=274036","title":{"rendered":"Red Brick Road\u2019s Matt Davis: My Top Tips for Cannes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p><strong>FIZOOKA<\/strong><\/p>\n<p>The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the fizzooka. The first branded item in Fortnite, then something made for real for popular gamers. It popped off big time, gaining column inches and chat all over the place. Mentos shot for the skies and got pretty damn close.<\/p>\n<p><iframe loading=\"lazy\" title=\"Mentos Fizzooka - Official trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/a28mrYGSi1E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>CADBURY \u2013 MADE TO SHARE<\/strong><\/p>\n<p>Limited edition bars that garnered unlimited coverage. Made To Share is the sort of red thread idea we adore. It lives everywhere, taking on a life of its own. Packaging is always a tough nut to crack. Divvying up the conundrum of sharing in genuinely funny and relatable ways is smart. Made To Share has become an idea that is made to share.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1827897\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-12.50.48.png\" alt=\"\" width=\"1200\" height=\"644\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-12.50.48.png 1200w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-12.50.48-300x161.png 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-12.50.48-1024x550.png 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-12.50.48-768x412.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/p>\n<p><strong>LONDON SPORT<\/strong><\/p>\n<p>A slam dunk for London Sport. Flip the regretful and restricted \u2018No Ball Games\u2019 signage that\u2019s universally known. And replace with \u2018More Ball Games\u2019 and basketball nets for young people to use. Crucially, do it for real, so people will talk about it. An earned idea that works in lockstep with a high production values film for paid and owned spaces.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1827907\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-17.07.39.png\" alt=\"\" width=\"2518\" height=\"1214\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-17.07.39.png 2518w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-17.07.39-300x145.png 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-17.07.39-1024x494.png 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-17.07.39-768x370.png 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-17.07.39-1536x741.png 1536w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-17.07.39-2048x987.png 2048w\" sizes=\"auto, (max-width: 2518px) 100vw, 2518px\"\/><\/p>\n<p>\u00a0<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1827914\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-21-at-17.20.25-200x200.png\" alt=\"\" width=\"200\" height=\"200\"\/>Matt Davis is co-founder &amp; ECD of <a href=\"https:\/\/www.redbrickroad.com\/\">Red Brick Road<\/a><\/em><\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the fizzooka. The first branded item in Fortnite, then something made for real for popular gamers. It popped off [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":255284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[4811,22080,15136,407,695,15837,3535,213],"dealstore":[],"offerexpiration":[],"class_list":["post-274036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-brick","tag-cannes","tag-davis","tag-matt","tag-red","tag-roads","tag-tips","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Brick Road\u2019s Matt Davis: My Top Tips for Cannes - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=274036\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Brick Road\u2019s Matt Davis: My Top Tips for Cannes - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"FIZOOKA The old mentos in a coke prank has never gone flat. 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