{"id":273399,"date":"2025-06-04T20:14:41","date_gmt":"2025-06-04T20:14:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/as-snack-sales-fall-americans-take-comfort-in-campbells-soup\/"},"modified":"2025-06-04T20:14:41","modified_gmt":"2025-06-04T20:14:41","slug":"as-snack-sales-fall-americans-take-comfort-in-campbells-soup","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=273399","title":{"rendered":"As Snack Sales Fall, Americans Take Comfort in Campbell&#8217;s Soup"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>After Campbell\u2019s Q3 earnings call earlier this week, the headline news was the dip in its <a href=\"https:\/\/www.adweek.com\/category\/food-beverage\/\" target=\"_blank\">snacks division<\/a>, where sales were down 5% for the quarter.\u00a0<\/p>\n<p>Little wonder there. A McKinsey survey last month found that inflation remains consumers\u2019 top concern (tariffs were second), with more than half of them saying they\u2019ve already cut back on \u201cnonessential spending.\u201d That category clearly includes stuff like cookies, chips and pretzel sticks.<\/p>\n<p>\u00a0Campbell\u2019s is hardly alone in feeling the pain here. General Mills and PepsiCo, parent to Frito-Lay, have seen declines in snacking in recent months, too.\u00a0<\/p>\n<p>\u201cConsumers continue to be selective in their spending, largely driven by inflationary pressures and diminished discretionary income,\u201d J.M. Smucker CEO Mark Smucker told analysts during a Feb. 27 earnings call, explaining why Hostess (maker of Twinkies) fell short of expectations.<\/p>\n<p>Yet one dynamic that\u2019s been overlooked in the coverage is how Campbell\u2019s has an edge that its competitors don\u2019t: a 128-year <a href=\"https:\/\/www.adweek.com\/brand-marketing\/how-campbell-s-tomato-soup-became-legend-can-160111\/\" target=\"_blank\">history<\/a> of selling\u2014and being synonymous with\u2014condensed soup, the go-to ingredient for inexpensive meals that\u2019ll feed a crowd.<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" aria-label=\"The new ad ends on the line: \" investing=\"\" in=\"\" american=\"\" beers=\"\" and=\"\" careers=\"\" since=\"\" we=\"\" brewing=\"\" futures.=\"\" href=\"https:\/\/www.adweek.com\/brand-marketing\/ab-inbev-american-beers-careers-trump-tariffs\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/05\/AB-InBev-Ad-Commits-to-American-Beers-and-American-Careers-As-Trumps-Tariffs-Loom.png?w=640&amp;h=360&amp;crop=1\" alt=\"The new ad ends on the line: \" investing=\"\" in=\"\" american=\"\" beers=\"\" and=\"\" careers=\"\" since=\"\" we=\"\" brewing=\"\" futures.=\"\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<p>Since introducing condensed soup in 1897, Campbell\u2019s has made affordable meal prep central to its marketing. And today, as inflation-conscious consumers curb their spending, the tactic is still proving its worth: Soup is one item that consumers are keeping on their shopping lists.<\/p>\n<p>As CEO Mick Beekhuizen told analysts, \u201cConsumers continue to cook at home and focus their spending on products that help them stretch their food budgets.\u201d<\/p>\n<p>In addition to selling soup as a meal unto itself, Campbell\u2019s realized early on that it could be used as a cost-saving ingredient in home cooking. As early as 1916, the company produced a <a href=\"https:\/\/babel.hathitrust.org\/cgi\/pt?id=hvd.32044087443925&amp;view=1up&amp;seq=8&amp;skin=mobile\" target=\"_blank\">cookbook<\/a> that introduced Americans to dishes including Spaghetti \u00e1 la Campbell, a budget-friendly one-pot meal made with a can of tomato soup.<\/p>\n<p>During the Great Depression, enterprising homemakers knew that a can of Campbell\u2019s tomato soup could stand in for oil in a cake recipe. <a href=\"https:\/\/www.campbellsoup.ca\/about-us\/our-story\/#:~:text=Cook%20With%20Campbell's%E2%84%A2,that%20was%20published%20in%201916. https:\/\/www.cookwithcampbells.ca\/recipe\/creamy-green-bean-casserole\/\" target=\"_blank\">Green bean casserole<\/a>\u2014made with a can of Campbell\u2019s condensed cream of mushroom\u2014was a staple in post-war American kitchens.<\/p>\n<p><!--nextpage--><\/p>\n<p>Campbell\u2019s continues to promote soups as a thrifty ingredient to the present day. The company\u2019s website features <a href=\"https:\/\/www.campbells.com\/recipes\/\" target=\"_blank\">311 recipes<\/a> that call for a can of Campbell\u2019s, including Chicken in a Hurry, made with cream of mushroom soup, and One Dish Mexican Chicken, Rice &amp; Beans\u2014easily whipped up with a can of condensed cheddar cheese soup.<\/p>\n<p>For the record, Campbell\u2019s still has a spaghetti recipe, though it\u2019s not the one from 1916. Its spaghetti carbonara (made with a can of condensed cream of chicken) feels a lot more up to date anyway.<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" aria-label=\"Meanwhile, shoppers brace for higher rates of inflation in the months ahead.\" href=\"https:\/\/www.adweek.com\/commerce\/consumer-sentiment-30-january-inflation\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/05\/shopping-consumer-sentiment-low-2025.jpg?w=640&amp;h=360&amp;crop=1\" alt=\"Meanwhile, shoppers brace for higher rates of inflation in the months ahead.\" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>After Campbell\u2019s Q3 earnings call earlier this week, the headline news was the dip in its snacks division, where sales were down 5% for the quarter.\u00a0 Little wonder there. A McKinsey survey last month found that inflation remains consumers\u2019 top concern (tariffs were second), with more than half of them saying they\u2019ve already cut back [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":273400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14640,14214,76526,498,78979,6235,65097,64306,1329,5482,13823],"dealstore":[],"offerexpiration":[],"class_list":["post-273399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-americans","tag-branding","tag-campbells","tag-comfort","tag-cpg-news","tag-fall","tag-food-industry-news","tag-legacy-brands","tag-sales","tag-snack","tag-soup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As Snack Sales Fall, Americans Take Comfort in Campbell&#039;s Soup - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=273399\" \/>\n<link rel=\"next\" href=\"https:\/\/fivemor.com\/?p=273399&page=2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Snack Sales Fall, Americans Take Comfort in Campbell&#039;s Soup - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"After Campbell\u2019s Q3 earnings call earlier this week, the headline news was the dip in its snacks division, where sales were down 5% for the quarter.\u00a0 Little wonder there. A McKinsey survey last month found that inflation remains consumers\u2019 top concern (tariffs were second), with more than half of them saying they\u2019ve already cut back [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=273399\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T20:14:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=273399#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=273399\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"As Snack Sales Fall, Americans Take Comfort in Campbell&#8217;s Soup\",\"datePublished\":\"2025-06-04T20:14:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=273399\"},\"wordCount\":456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=273399#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg\",\"keywords\":[\"Americans\",\"Branding\",\"Campbells\",\"Comfort\",\"CPG News\",\"Fall\",\"Food Industry News\",\"Legacy Brands\",\"Sales\",\"Snack\",\"soup\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=273399#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=273399\",\"url\":\"https:\/\/fivemor.com\/?p=273399\",\"name\":\"As Snack Sales Fall, Americans Take Comfort in Campbell's Soup - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=273399#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=273399#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg\",\"datePublished\":\"2025-06-04T20:14:41+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=273399\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=273399#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg\",\"width\":600,\"height\":315},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"As Snack Sales Fall, Americans Take Comfort in Campbell's Soup - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=273399","next":"https:\/\/fivemor.com\/?p=273399&page=2","og_locale":"en_US","og_type":"article","og_title":"As Snack Sales Fall, Americans Take Comfort in Campbell's Soup - Som2ny Network","og_description":"After Campbell\u2019s Q3 earnings call earlier this week, the headline news was the dip in its snacks division, where sales were down 5% for the quarter.\u00a0 Little wonder there. A McKinsey survey last month found that inflation remains consumers\u2019 top concern (tariffs were second), with more than half of them saying they\u2019ve already cut back [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=273399","og_site_name":"Som2ny Network","article_published_time":"2025-06-04T20:14:41+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=273399#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=273399"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"As Snack Sales Fall, Americans Take Comfort in Campbell&#8217;s Soup","datePublished":"2025-06-04T20:14:41+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=273399"},"wordCount":456,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=273399#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg","keywords":["Americans","Branding","Campbells","Comfort","CPG News","Fall","Food Industry News","Legacy Brands","Sales","Snack","soup"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=273399#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=273399","url":"https:\/\/fivemor.com\/?p=273399","name":"As Snack Sales Fall, Americans Take Comfort in Campbell's Soup - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=273399#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=273399#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg","datePublished":"2025-06-04T20:14:41+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=273399"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=273399#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/campbells-marketing-worth-2025.jpg","width":600,"height":315},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/273399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=273399"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/273399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/273400"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=273399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=273399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=273399"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=273399"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=273399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}