{"id":272524,"date":"2025-06-04T10:34:09","date_gmt":"2025-06-04T10:34:09","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/beer-in-ads-4980-daeufers-celebrated-bock-beer\/"},"modified":"2025-06-04T10:34:09","modified_gmt":"2025-06-04T10:34:09","slug":"beer-in-ads-4980-daeufers-celebrated-bock-beer","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=272524","title":{"rendered":"Beer In Ads #4980: Daeufer\u2019s Celebrated Bock Beer"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" data-lazyloaded=\"1\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/image-2889.png\" alt=\"\" class=\"wp-image-90737\"\/><\/figure>\n<p>Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. \u201cThe style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced \u2018Einbeck\u2019 as \u2018ein Bock\u2019 (a billy goat), and thus the beer became known as \u2018Bock.\u2019 A goat often appears on bottle labels.\u201d And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.<\/p>\n<p>Sunday\u2019s ad\u00a0is for Daeufer\u2019s Celebrated Bock Beer. The ad was published on May 25, 1917. This one was for Daeufer-Lieberman Brewing Co. of Allentown, Pennsylvania, which was originally founded in 1869 but was known by this name betweenn 1915-1938.\u00a0This ad ran in\u00a0the\u00a0<a href=\"https:\/\/www.thestar.com\/\"\/><a href=\"https:\/\/www.loc.gov\/item\/sn89077815\">Allentown Leader<\/a>, also of Allentown, Pennsylvania.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" data-lazyloaded=\"1\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/193-The_Allentown_Leader_1917_05_25-791x1024.jpg\" alt=\"\" class=\"wp-image-91027\" srcset=\"https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/193-The_Allentown_Leader_1917_05_25-791x1024.jpg 791w, https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/193-The_Allentown_Leader_1917_05_25-232x300.jpg 232w, https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/193-The_Allentown_Leader_1917_05_25-768x994.jpg 768w, https:\/\/brookstonbeerbulletin.com\/wp-content\/uploads\/193-The_Allentown_Leader_1917_05_25.jpg 846w\" data-sizes=\"(max-width: 791px) 100vw, 791px\"\/><\/figure>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":251433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023,98632,98633,98636,98634,98637,98635,98638],"tags":[14239,3171,25650,20182,98639],"dealstore":[],"offerexpiration":[],"class_list":["post-272524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-art-beer","category-beers","category-bock","category-breweries","category-history","category-just-for-fun","category-pennsylvania","tag-ads","tag-beer","tag-bock","tag-celebrated","tag-daeufers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beer In Ads #4980: Daeufer\u2019s Celebrated Bock Beer - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=272524\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beer In Ads #4980: Daeufer\u2019s Celebrated Bock Beer - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=272524\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T10:34:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/image-2889.png\" \/>\n\t<meta property=\"og:image:width\" content=\"50\" \/>\n\t<meta property=\"og:image:height\" content=\"50\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=272524#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=272524\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Beer In Ads #4980: Daeufer\u2019s Celebrated Bock Beer\",\"datePublished\":\"2025-06-04T10:34:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=272524\"},\"wordCount\":191,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=272524#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/image-2889.png\",\"keywords\":[\"ads\",\"Beer\",\"Bock\",\"Celebrated\",\"Daeufers\"],\"articleSection\":[\"Advertising\",\"Art &amp; 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