{"id":272337,"date":"2025-06-04T08:28:54","date_gmt":"2025-06-04T08:28:54","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/wpp-unveils-better-mousetrap-ai-solution-open-intelligence\/"},"modified":"2025-06-04T08:28:54","modified_gmt":"2025-06-04T08:28:54","slug":"wpp-unveils-better-mousetrap-ai-solution-open-intelligence","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=272337","title":{"rendered":"WPP unveils better mousetrap AI solution Open Intelligence"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry\u2019s \u201cfirst large marketing model.\u201d<\/p>\n<p>Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able to: train custom models, continuously optimise audience segmentation and media buying, generate predictive signals from customer data, reduce waste and deliver personalised campaigns.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/file_egBIDSm8-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" class=\"aligncenter size-large wp-image-1828316\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/file_egBIDSm8-1024x683.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/file_egBIDSm8-300x200.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/file_egBIDSm8-768x512.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/06\/file_egBIDSm8.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p>WPP has signed up a number of Big Tech partners including Google, Microsoft Advertising, Lumen Research, Snap and TikTok.<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry\u2019s \u201cfirst large marketing model.\u201d Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":272338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13033,6734,1224,3080,12884,21276],"dealstore":[],"offerexpiration":[],"class_list":["post-272337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-intelligence","tag-mousetrap","tag-open","tag-solution","tag-unveils","tag-wpp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WPP unveils better mousetrap AI solution Open Intelligence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=272337\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP unveils better mousetrap AI solution Open Intelligence - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry\u2019s \u201cfirst large marketing model.\u201d Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. 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