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\u201cWe are proud to recognize creative and enterprising individuals who have built their own success as LazAffiliate partners,\u201d said Isabela Prieto-Benitez, Head of Affiliate Marketing, Lazada Philippines. \u201cThere are so many talented and hardworking content creators across the country, and we aim to support them by providing income and growth opportunities for anyone who joins our Affiliate program.\u201d![\"\"](\"https:\/\/www.lionheartv.net\/wp-content\/uploads\/2025\/06\/Filipino-Content-Creators-Recognized-at-Lazada-2.jpg\")
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Empowering creators through a new and improved LazAffiliate Program<\/p>\n
At the awards ceremony, Lazada unveiled an annual investment of US$100 million to enhance the LazAffiliate Program and power creator commerce. The strategic investment will fuel elevated commission frameworks, performance-based incentives, and enablement features, empowering affiliates to usher in a new era of creator-driven commerce across Southeast Asia.<\/p>\n
The enhanced LazAffiliate Program introduces an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates \u2013 from established influencers and creators to emerging micro-influencers and everyday shoppers \u2013 to maximize monetization on their platforms and amplify their impact.
The key enhancements and new features include:<\/p>\n
Affiliate Channel Upgrade: The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient.<\/p>\n
High-Commission Product Curation \u2013 A dedicated list of top-converting, high-commission products allows affiliates to prioritize what sells best.<\/p>\n
Performance Dashboard: A new dashboard offers insights into traffic metrics and link performance, including conversion rates, unique visitors, and commissions, to enable smarter content strategies for higher earnings.
Custom Storefronts: Affiliates can now personalize their digital storefronts to feature recommended products, for streamlined follower discovery and purchasing.<\/p>\n
Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.<\/p>\n
Driving cost-effective growth for brands and sellers<\/p>\n
To increase earnings for affiliates, Lazada is partnering with top brands and sellers to deliver performance-driven and cost-efficient marketing strategies. These partnerships will see Lazada co-investing through:<\/p>\n
Lazada-funded store vouchers: In addition to affiliate rewards to incentivize consumer purchases.<\/p>\n
Multi-tier creator ecosystem: A cultivated network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery.<\/p>\n
The result is a performance-based framework where brands and sellers invest only for actual conversions \u2013 transforming creator collaborations into measurable, sustainable, and scalable revenue channels.<\/p>\n
What\u2019s next: 6.6 Mega Sale and beyond<\/p>\n
This upcoming 6.6.\u2019s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers. Over 70 fashion and beauty brands have partnered with Lazada to co-fund affiliate rewards and incentives. In addition, a total of US$100,000 in rewards will be issued to top-performing regional affiliates. Going forward, top affiliates can enjoy extra bonuses and rewards based on their performance during sale campaigns.<\/p>\n
\u201cLazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,\u201d said Jared Chan, Head of Regional Affiliate, Lazada Group. \u201cWith this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localized connections between brands and consumers.\u201d<\/p>\n
LazAffiliate is Lazada\u2019s flagship affiliate programme that connects a growing network of creators\u2014ranging from influencers and content creators to passionate everyday shoppers\u2014with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a low-barrier entry into creator commerce, with no minimum following required\u2014just share, recommend, and earn.<\/p>\n
To learn more or join the LazAffiliate community, visit lzd.co\/LAZAFFREGISTER.<\/p>\n
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Among those in attendance were beauty, fashion and lifestyle content creators Toni Sia, Jaz Reyes, CK De Leon, Jax Reyes, and Ashley Sandrine Yap. They were joined by other top LazAffiliate partners in the Philippines, including representatives of Ecomobi Corporation, AE Digital Marketing, Involve Asia Technologies, Buzzebees Co Ltd, and Kazuki Ventures, as well as around the region.<\/p>\n