{"id":270990,"date":"2025-06-03T18:29:36","date_gmt":"2025-06-03T18:29:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/curating-your-cocktail-menu-by-mael-jego\/"},"modified":"2025-06-03T18:29:36","modified_gmt":"2025-06-03T18:29:36","slug":"curating-your-cocktail-menu-by-mael-jego","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=270990","title":{"rendered":"Curating your cocktail menu by Mael Jego"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<figure id=\"attachment_67759\" aria-describedby=\"caption-attachment-67759\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-67759 size-large\" src=\"https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-1024x683.jpg 1024w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-453x302.jpg 453w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-768x512.jpg 768w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-1536x1024.jpg 1536w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-2048x1366.jpg 2048w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-450x300.jpg 450w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-225x150.jpg 225w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-900x600.jpg 900w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-1350x900.jpg 1350w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-20x13.jpg 20w, https:\/\/australianbartender.com.au\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-144x96.jpg 144w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><figcaption id=\"caption-attachment-67759\" class=\"wp-caption-text\">Mael Jego<\/figcaption><\/figure>\n<p><strong>Start with the vision<\/strong><\/p>\n<p>When building a conceptual cocktail menu, everything starts with understanding the venue\u2019s architecture and the kind of experience you want to offer guests. Is the focus on service, creativity, or theatre? For Tailor Room, we drew inspiration from the building\u2019s history as a textile and wool store. That idea shaped not just the drinks but the entire guest experience.<\/p>\n<p>Before development begins, the bar manager introduces the team to the core idea through a detailed briefing covering inspiration, the number of cocktails, spirit choices, drink styles, flavour profiles, glassware, and even visual elements like colour. This ensures everyone shares the same vision before research begins.<\/p>\n<p><strong>Stay open and flexible<\/strong><\/p>\n<p>While it is important to have a clear direction and style, you also need to stay open-minded. A menu will always evolve through development, so taking advice from the team is crucial. Over time, your personal style will become recognisable, just like a chef\u2019s signature in their dishes.<\/p>\n<div class=\"JMxtA8FI\" style=\"clear:both;float:left;width:100%;margin:0 0 20px 0;\">\n<div style=\"text-align:center\">\n<p><small>ADVERTISEMENT<\/small><\/p>\n<p><a href=\"https:\/\/blast.yaffa.com.au\/h\/i\/9038C262890A0149\"><img decoding=\"async\" src=\"https:\/\/australianbartender.com.au\/wp-content\/uploads\/2018\/10\/NEWSLETTER-SIGN-UP-AD-403x302.png\" alt=\"newsletter sign up\"\/><\/a><\/div>\n<p>&amp;nbsp<\/p><\/div>\n<p>One of the biggest challenges in building a menu is maintaining consistency across drinks while ensuring the menu is still easy for guests (and bartenders) to navigate, especially if the cocktails are technically complex.<\/p>\n<p><strong>Plan more than you need<\/strong><\/p>\n<p>Always develop a few more cocktails than you think you will need. If you want 10 drinks on your list, start with 12 or 13 ideas. But don\u2019t spread yourself too thin \u2014 you want each drink to feel finished, not rushed.<\/p>\n<p>Conceptual cocktails often take time to perfect. Sometimes it\u2019s better to step back from an idea and revisit it days or weeks later to find the right balance.<\/p>\n<p><strong>A structured development process<\/strong><\/p>\n<p>Creating a cocktail menu takes time and money, so working smart is key. Here\u2019s the process we follow at The Collective:<\/p>\n<p>Concept Briefing (1 meeting)<\/p>\n<p>Research Phase (dividing drink concepts between the team over 2\u20134 weeks)<\/p>\n<p>Bar Manager Approval (making sure the direction is right)<\/p>\n<p>Recipe Writing (It\u2019s not just about ideas, but clear flavour extraction plans that are replicable and precise. At the same time, keep an eye on cost, how easy ingredients are to source, and whether they\u2019re in season\u2014consistency and practicality are just as important as creativity.)<\/p>\n<p>Testing (small batches to manage costs and refine ideas)<\/p>\n<p>Team Tastings (getting collective feedback)<\/p>\n<p>Final Approval (only after the team agrees it\u2019s ready)<\/p>\n<p>At Tailor Room, where the drinks are highly conceptual, development took around 4\u20135 months. In more classic settings, like The Dining Room or The Garden at The Collective, it takes closer to 2\u20133 months.<\/p>\n<p><strong>Balance is everything<\/strong><\/p>\n<p>Finding the right balance of flavours and understanding the Australian palate takes time. It\u2019s different to what many of us are used to in Europe, and recognising that is key to creating drinks that resonate locally.<\/p>\n<p><strong>Communicate a clear identity<\/strong><\/p>\n<p>When you open a venue, the most important thing is to have a clear message and personality. Are you a classic cocktail bar with a modern touch? A dive bar? A tiki bar? Guests will become regulars if they know and connect with your identity.<\/p>\n<p><strong>Collaboration is critical<\/strong><\/p>\n<p>For us at The Collective, Tailor Room\u2019s list was the most challenging. Not just because it is a conceptual menu, but because it was the first time many of us worked together. Creativity is everywhere \u2014 the real skill is how you listen, share ideas, and collaborate as a team.<\/p>\n<p><strong>Tweaks and feedback matter<\/strong><\/p>\n<p>Refining a menu doesn\u2019t stop after opening. Guest feedback is essential. For example, we tweaked one of our drinks, Chestnut, after learning it was a little too powerful. A small adjustment to dilution made the drink smoother and more approachable.<\/p>\n<p>Making guests happy is always the focus \u2014 and their feedback helps perfect what we do, not just for this menu, but for the next one too.<\/p>\n<p><strong>Three essentials when creating a menu<\/strong><\/p>\n<p>Choose ingredients people love: start with familiar flavours, then add a twist. A surprising element can spark curiosity, but it\u2019s the story behind the combo that makes it click. When guests understand the \u2018why\u2019, they\u2019re more likely to lean in and not shy away.<\/p>\n<p>Create for guests, not bartenders: keep it fun, but accessible.<\/p>\n<p>Innovate on tradition: take what classic bartenders taught us and push it forward.<\/p>\n<p><strong>Favourite cocktail<\/strong><\/p>\n<p>One of my favourite drinks from the Tailor Room menu is Corduroy, a whisky-based twist on a French 75.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Mael Jego Start with the vision When building a conceptual cocktail menu, everything starts with understanding the venue\u2019s architecture and the kind of experience you want to offer guests. Is the focus on service, creativity, or theatre? For Tailor Room, we drew inspiration from the building\u2019s history as a textile and wool store. That idea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":270991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[8990,59879,96516,96515,1633],"dealstore":[],"offerexpiration":[],"class_list":["post-270990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-cocktail","tag-curating","tag-jego","tag-mael","tag-menu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curating your cocktail menu by Mael Jego - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=270990\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curating your cocktail menu by Mael Jego - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Mael Jego Start with the vision When building a conceptual cocktail menu, everything starts with understanding the venue\u2019s architecture and the kind of experience you want to offer guests. Is the focus on service, creativity, or theatre? For Tailor Room, we drew inspiration from the building\u2019s history as a textile and wool store. That idea [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=270990\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T18:29:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=270990#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=270990\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Curating your cocktail menu by Mael Jego\",\"datePublished\":\"2025-06-03T18:29:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=270990\"},\"wordCount\":745,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=270990#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg\",\"keywords\":[\"Cocktail\",\"Curating\",\"Jego\",\"Mael\",\"menu\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=270990#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=270990\",\"url\":\"https:\/\/fivemor.com\/?p=270990\",\"name\":\"Curating your cocktail menu by Mael Jego - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=270990#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=270990#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg\",\"datePublished\":\"2025-06-03T18:29:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=270990#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=270990\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=270990#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=270990#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Curating your cocktail menu by Mael Jego\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Curating your cocktail menu by Mael Jego - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=270990","og_locale":"en_US","og_type":"article","og_title":"Curating your cocktail menu by Mael Jego - Som2ny Network","og_description":"Mael Jego Start with the vision When building a conceptual cocktail menu, everything starts with understanding the venue\u2019s architecture and the kind of experience you want to offer guests. Is the focus on service, creativity, or theatre? For Tailor Room, we drew inspiration from the building\u2019s history as a textile and wool store. That idea [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=270990","og_site_name":"Som2ny Network","article_published_time":"2025-06-03T18:29:36+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=270990#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=270990"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Curating your cocktail menu by Mael Jego","datePublished":"2025-06-03T18:29:36+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=270990"},"wordCount":745,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=270990#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg","keywords":["Cocktail","Curating","Jego","Mael","menu"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=270990#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=270990","url":"https:\/\/fivemor.com\/?p=270990","name":"Curating your cocktail menu by Mael Jego - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=270990#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=270990#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg","datePublished":"2025-06-03T18:29:36+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=270990#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=270990"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=270990#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/The-Collective-Head-of-Bars-Mael-Jego-TheCollective_April_StevenWoodburn_33-1-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=270990#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Curating your cocktail menu by Mael Jego"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/270990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=270990"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/270990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/270991"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=270990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=270990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=270990"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=270990"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=270990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}