{"id":270241,"date":"2025-06-03T09:34:39","date_gmt":"2025-06-03T09:34:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/what-is-keyword-bidding-a-beginners-step-by-step-guide\/"},"modified":"2025-06-03T09:34:39","modified_gmt":"2025-06-03T09:34:39","slug":"what-is-keyword-bidding-a-beginners-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=270241","title":{"rendered":"What Is Keyword Bidding? A Beginner\u2019s Step-by-Step Guide"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>What Is Keyword Bidding?<\/h2>\n<p>Keyword bidding is the process of setting how much you&#8217;re willing to pay to achieve a particular goal with your search ads.<\/p>\n<p>That goal could be related to driving visibility, conversions, or clicks.<\/p>\n<p>Let\u2019s say you\u2019re promoting your yoga mats and want to drive traffic to a landing page on your website. Your bid would be the amount you\u2019re willing to pay for every click on your ad if it shows up in results like these:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e8\/0c\/e80c4ae9160b4df0924a901b47366946\/ef1aa9dbfe1a91aa645d23c876342ebd\/AD_4nXeFWIcEDDc6p5KSSqUPC1DtDY6LDDRgJGMsxLLhGKhebtz8S3GRTJ1qkgvRt4qxSgyrG0zJoFdIs24AmM3yDUKu3IbKk4ZAy8GgPVgz6Q_cfQlABTfXwUT6Z9sTF_y6_ueM5yJl.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Google SERP with &quot;organic yoga mat&quot; entered as the term and the sponsored results on top of the page highlighted.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e8\/0c\/e80c4ae9160b4df0924a901b47366946\/ef1aa9dbfe1a91aa645d23c876342ebd\/original.jpeg\" height=\"790\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Optimizing your bids can improve your chances of showing up and also keeps costs under control.<\/p>\n<aside class=\"tip-box\">\n<div class=\"tip-box_text-wrapper\">\n<p><em>Several ad platforms use bidding. In this article, we&#8217;ll focus on Google Ads.<\/em><\/p>\n<\/div>\n<\/aside>\n<h2>How Does the Keyword Bidding Process Work?<\/h2>\n<p>The keyword bidding process involves advertisers setting bids through an auction, which helps determine which ads appear when someone searches a relevant term.\u00a0<\/p>\n<p>Here are the main steps:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">You select keywords relevant to your ads and landing pages<\/li>\n<li style=\"list-style-type:disc\">You set your bid\u2014either at the keyword level, ad group level, or using automated strategies<\/li>\n<li style=\"list-style-type:disc\">When a user performs a search, an auction occurs<\/li>\n<li style=\"list-style-type:disc\">Google shows ads based on bids and a number of <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6366577?hl=en\" style=\"text-decoration:none\">other auction factors<\/a><\/li>\n<li style=\"list-style-type:disc\">You may pay per click, impression, or conversion\u2014depending on your bidding strategy<\/li>\n<\/ul>\n<p>Note that your ad&#8217;s position depends on more than just your bid amount.<\/p>\n<p>Google considers multiple factors during the auction, including:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">The context of the search (such as device, location, and time of day)<\/li>\n<li style=\"list-style-type:disc\">The quality and relevance of your ad and landing page<\/li>\n<li style=\"list-style-type:disc\">The <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7634668?hl=en\" style=\"text-decoration:none\">Ad Rank threshold<\/a>\u2014the minimum score needed for your ad to be eligible to show<\/li>\n<\/ul>\n<p>This system rewards advertisers who create helpful, relevant ads. Not just those willing to spend the most.<\/p>\n<h2>What Are the Main Keyword Bidding Strategies?<\/h2>\n<p>Google offers two main types of keyword bidding strategies: manual and automated.<\/p>\n<p>Manual bidding lets you choose how much you&#8217;re willing to pay.<\/p>\n<p>Automated bidding uses Google AI to handle bidding for you based on your goals.<\/p>\n<p>Here\u2019s a quick manual vs. automated bidding comparison:<\/p>\n<table width=\"603\">\n<colgroup>\n<col width=\"201\"\/>\n<col width=\"201\"\/>\n<col width=\"201\"\/> <\/colgroup>\n<tbody>\n<tr>\n<td>\u00a0<\/td>\n<td>\n<p style=\"text-align:center\"><strong>Manual Bidding<\/strong><\/p>\n<\/td>\n<td>\n<p style=\"text-align:center\"><strong>Automated Bidding<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align:center\">Bid setter<\/p>\n<\/td>\n<td>\n<p style=\"text-align:center\">You<\/p>\n<\/td>\n<td>\n<p style=\"text-align:center\">Google Ads<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align:center\">Time commitment<\/p>\n<\/td>\n<td>\n<p style=\"text-align:center\">High<\/p>\n<\/td>\n<td>\n<p style=\"text-align:center\">Low<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align:center\">Best for<\/p>\n<\/td>\n<td>\n<p style=\"text-align:center\">Tight control<\/p>\n<\/td>\n<td>\n<p style=\"text-align:center\">Scaling and saving time<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Based on your campaign goal, you can choose from these automated strategies:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Maximize clicks<\/strong>: Get the most clicks possible within your budget<\/li>\n<li style=\"list-style-type:disc\"><strong>Maximize conversions<\/strong>: Get as many conversions as possible within your budget. Optionally, you can set a target CPA to guide performance.<\/li>\n<li style=\"list-style-type:disc\"><strong>Maximize conversion value<\/strong>: Get the most total conversion value from your budget<\/li>\n<li style=\"list-style-type:disc\"><strong>Target cost per action (CPA)<\/strong>: Get as many conversions as possible at the average CPA you set<\/li>\n<li style=\"list-style-type:disc\"><strong>Target return on ad spend (ROAS)<\/strong>: Get as much conversion value as possible at the return you want from each dollar spent<\/li>\n<li style=\"list-style-type:disc\"><strong>Target impression share<\/strong>: Automatically set bids to show your ad at the top of the page or in a specific position in search results, based on your visibility goal<\/li>\n<\/ul>\n<p>You may also come across the term \u201cSmart Bidding\u201d\u2014a subset of automated bidding that focuses on optimizing for conversions or conversion value.<\/p>\n<h2>How to Start Keyword Bidding<\/h2>\n<p>To start bidding on keywords, you\u2019ll need a Google Ads account.\u00a0<\/p>\n<p>You can quickly create one from the <a href=\"http:\/\/ads.google.com\/\" style=\"text-decoration:none\">Google Ads homepage<\/a>. Check out Google\u2019s <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6366720?hl=en\" style=\"text-decoration:none\">setup guide<\/a> for more details.<\/p>\n<p>Once your account is ready, follow these foundational steps:<\/p>\n<h3>1. Choose the Right Keywords<\/h3>\n<p>Choosing keywords that are both popular among your target audience and relevant to what you&#8217;re promoting gives your campaign the best chance of success.<\/p>\n<p>You can access <a href=\"https:\/\/www.semrush.com\/blog\/google-keyword-planner\/\" style=\"text-decoration:none\">Keyword Planner<\/a> within Google Ads to discover new keywords.<\/p>\n<p><a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/home\" style=\"text-decoration:none\">Go to Keyword Planner<\/a> and enter terms related to your campaign to see keyword ideas and metrics like:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Avg. monthly searches<\/strong>: Shows how often the keyword is searched on Google each month<\/li>\n<li style=\"list-style-type:disc\"><strong>Competition<\/strong>: Tells you how competitive the keyword is in Google Ads based on how many advertisers are bidding on it<\/li>\n<li style=\"list-style-type:disc\"><strong>Top of page bid (low and high range)<\/strong>: Estimates of how much you\u2019ll have to pay for each click to appear at the top of search results for that keyword<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4f\/8b\/4f8b1e81450f0eecefe9d9f5bc076981\/d6dd2bca6ae0ca99f2646f222011f6ce\/AD_4nXdH6xCplLheIniOzsqmnjSXnEFtNWhdoqiCCt2tbTOtAbSQLlh8Uoou0V_tfG4GQFc6utjRL-QPxsgxhzzPKLvH8SIh10bZ5YbiRNGhj9cnegIZq_XPRIL1eU1sFp3xs4od81E0pw.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Google Keyword Planner with a term entered and the average monthly searches, competition, and top of page bid columns highlighted.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4f\/8b\/4f8b1e81450f0eecefe9d9f5bc076981\/d6dd2bca6ae0ca99f2646f222011f6ce\/original.jpeg\" height=\"794\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>For more precise search volume data and other useful insights, use Semrush\u2019s <a href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/\" style=\"text-decoration:none\">Keyword Magic Tool<\/a>.<\/p>\n<p>Open the tool, enter a broad term related to your campaign, choose a location, and click \u201c<strong>Search<\/strong>.\u201d<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7c\/c4\/7cc455dd9fbb0488a0f93536d9d36c10\/6f428fd82d04c5c0fe1f39dc6322c76d\/AD_4nXdM_R7r0DoGnsuADY5YZVt-6lUo34tm9gYIZY_Dp0y6rCr0l9vqYbVbRyH3w5hWrcDBAnT1B_Zu9u3gcoVZHBXtkuYtU48qCgooKR206GpdcEbqYTmUIPgsuRmI4fS5tpBmRmzW-A.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Keyword Magic Tool start with &quot;vegan protein&quot; entered as the term and &quot;Search&quot; clicked.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7c\/c4\/7cc455dd9fbb0488a0f93536d9d36c10\/6f428fd82d04c5c0fe1f39dc6322c76d\/original.jpeg\" height=\"626\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>You\u2019ll see a list of keyword ideas, and metrics like:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Search volume<\/strong>: The average number of searches the keyword gets per month<\/li>\n<li style=\"list-style-type:disc\"><strong>Cost per click (CPC)<\/strong>: The average amount advertisers pay for a click on an ad triggered by that keyword<\/li>\n<li style=\"list-style-type:disc\"><strong>Competitive density (Com.)<\/strong>: A score from 0 to 1.00 that shows how competitive a keyword is in paid search<\/li>\n<li style=\"list-style-type:disc\"><strong>Intent<\/strong>: Reveals what the searcher is trying to achieve, like to learn something, compare products, make a purchase, or visit a specific site<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d8\/c9\/d8c974dbc3147efa6eb184866528627d\/5e7f71f37422a4308ac04e662c132748\/AD_4nXes0TgE_qf5fjugRTJtvZ5ejwdnn1_h6TuQDkckETIoAqlG04rveKHKv1MxAAAj0NdUpJgnp2LlzdbcowUJG3x1tXQrqnB8xTHjfdydgwFOy8PwcEQ_VCKwcy1DJdF29JWJd53Q6Q.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Keyword Magic Tool report with the intent, volume, CPC, and competitive density columns highlighted.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d8\/c9\/d8c974dbc3147efa6eb184866528627d\/5e7f71f37422a4308ac04e662c132748\/original.jpeg\" height=\"967\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Consider the following when deciding which terms to select:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Match your campaign<\/strong>: Pick keywords that closely relate to what you&#8217;re promoting and the ads you\u2019ll run<\/li>\n<li style=\"list-style-type:disc\"><strong>Look for commercial and transactional intent<\/strong>: Choose terms that show someone is actively researching options or ready to take action (e.g., \u201cbest vegan protein powders\u201d and \u201cbuy vegan protein powder\u201d)<\/li>\n<li style=\"list-style-type:disc\"><strong>Balance volume vs. competition<\/strong>: High-volume keywords may reach more people but are often more competitive and costly<\/li>\n<li style=\"list-style-type:disc\"><strong>Use CPC as a guide, not a rule<\/strong>: A high CPC means others are bidding aggressively\u2014an indication that a term is valuable. But you can always start lower and adjust later.<\/li>\n<\/ul>\n<p>To learn more, check out our step-by-step guide on <a href=\"https:\/\/www.semrush.com\/blog\/ppc-keyword-research\/\" style=\"text-decoration:none\">how to do PPC keyword research<\/a> for your ad campaigns.<\/p>\n<h3>2. Set Up Your Campaign in Google Ads<\/h3>\n<p>When you\u2019re ready to create a campaign, start by choosing an objective and campaign type (\u201cSearch,\u201d in this case). And that determines which bidding strategies you\u2019ll see during setup.<\/p>\n<p>Follow the prompts to complete these initial setup steps.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/57\/8c\/578ced7bfa33fcd2cb5f01250f12cf71\/61759f180e65a861306c04241c6e06f7\/AD_4nXdmRG62TjbAwfW90d9eOxE1mTNdNaf0xlZJpcceGLNiHy341v3oJYi7Mfwr5B6WoYDFvoadFCACzBnxA6sSRoepMwhUKfzIkPfwc1361M8CZ3iGaUiI8NklOE5rHyh875oUlXcQoQ.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Google Ads setup window with options to select a campaign objective and campaign type.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/57\/8c\/578ced7bfa33fcd2cb5f01250f12cf71\/61759f180e65a861306c04241c6e06f7\/original.jpeg\" height=\"1600\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>You\u2019ll then reach the bidding section, where you choose what you want to focus on. Such as conversions, clicks, or impression share.<\/p>\n<p>Here\u2019s what Google <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2472725\" style=\"text-decoration:none\">recommends<\/a>:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>If you want website traffic<\/strong>, use Maximize Clicks<\/li>\n<li style=\"list-style-type:disc\"><strong>If you want more conversions (sales or leads)<\/strong>, use Maximize Conversions or Target CPA<\/li>\n<li style=\"list-style-type:disc\"><strong>If you want higher-value sales<\/strong>, use Maximize Conversion Value or Target ROAS<\/li>\n<li style=\"list-style-type:disc\"><strong>If your goal is visibility in search results<\/strong>, use Target Impression Share<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4b\/02\/4b02b2acd78c41703aef0ab6c8cec74d\/7bdb54d17bd0f35b6f5327258332ce85\/AD_4nXeaE_xtn6rhaWbfj7LmLRTrEn3FM_368hTTyKg5GRHK8Lts_cqkB6NddkTN_jPgFZzxVHrqetcXs7LlNaF5azJBSHx94BzOExTzYsAW3rS1STSznJMbxnFks33ahOCLC-VVIWUskA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Bidding settings on Google Ads with options to focus on conversions, conversion value, clicks, or impression share.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4b\/02\/4b02b2acd78c41703aef0ab6c8cec74d\/7bdb54d17bd0f35b6f5327258332ce85\/original.jpeg\" height=\"864\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Let\u2019s say you choose &#8220;<strong>Conversions<\/strong>.&#8221;<\/p>\n<p>You can let Google automatically maximize conversions. Or you can manually set a target CPA.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4a\/7a\/4a7accf5e263688a765b5649a9ea7cfe\/ee04ece43fe63eb7887788b1dc23d305\/AD_4nXeFnRD8JFnijU3ct6rLb2h8hAHsVkB_Ko9p0BAa7iHRdL3WZMz4H_gMDjPmMLp50HIAlQ0VQLGqvhvGqKpmSljQvkyOPZabJTLJMWjnPSM_8qh7kL17Ys2l5I-1F-Eig0vb5VKtEA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Bidding settings on Google Ads with &quot;Conversions&quot; selected and a target cost per action amount entered.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/4a\/7a\/4a7accf5e263688a765b5649a9ea7cfe\/ee04ece43fe63eb7887788b1dc23d305\/original.jpeg\" height=\"700\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Next, you\u2019ll add keywords and create your ads.\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c9\/9a\/c99aef6259d06cc2cef63d63bbe15d2c\/07217b2552518c63fcdd5bece92ee20a\/AD_4nXewiVrQR-66svj2Bv64gVW0Z2ZZdWUIljWcD7ibbNY2W89wc_Fnp_fKEAXnL-xvkiL8GtDtPwCkCYorbwXTBOp-IjuMF0Ia_Wd0WmG1wfVYdUHdX5m-c9_ZERO4rmQhrJDpchUc8w.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Keywords and ads settings on Google Ads with options to customize the URL, products or services to advertise, keywords to target, etc.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/c9\/9a\/c99aef6259d06cc2cef63d63bbe15d2c\/07217b2552518c63fcdd5bece92ee20a\/original.jpeg\" height=\"1030\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Once that\u2019s done, you\u2019ll move on to setting your average daily budget, which controls how much you&#8217;re willing to spend each day.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b5\/7b\/b57b978b1705dc20c18c995566a10593\/eea7b6e0c1a1af1a72601b27e043b4de\/AD_4nXdcSzq6CO-KH24p7EjAl_97I9GgSgKFj23z2hSRdRfOugIFXTcF7G1wkEsd9P7YUlK-ac6uMlTatLEvBYVJ5IxbYVN4CEJ5p98DGoF1R_KGJEiUiYs1Ef8EK8PZ13LGu-uDlj8UMg.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Budget settings on Google Ads with &quot;Set custom budget&quot; selected and an amount entered.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b5\/7b\/b57b978b1705dc20c18c995566a10593\/eea7b6e0c1a1af1a72601b27e043b4de\/original.jpeg\" height=\"990\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>After you\u2019ve filled in all the key campaign details, you\u2019ll be ready to review and launch.<\/p>\n<h3>3. Launch and Monitor Your Campaign<\/h3>\n<p>Once your campaign is live, monitor your ads\u2019 performance.<\/p>\n<p>What metrics you track to measure performance will depend on your campaign type and goal. Here are a few common scenarios to watch for:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>If you&#8217;re running lead generation ads and getting lots of clicks but few conversions<\/strong>: Pause underperforming keywords and consider testing stronger landing pages or more relevant ad copy<\/li>\n<li style=\"list-style-type:disc\"><strong>If your goal is site traffic, but your ads aren\u2019t getting impressions<\/strong>: Consider raising your bids or choosing more relevant keywords to increase visibility<\/li>\n<li style=\"list-style-type:disc\"><strong>If your campaign is driving conversions, but your budget is quickly running out<\/strong>: Focus on improving your ad quality and landing page experience to increase efficiency. So you can keep targeting high-performing keywords without overpaying<\/li>\n<li style=\"list-style-type:disc\"><strong>If a specific keyword is converting well but not getting many impressions<\/strong>: It might be worth increasing your bid slightly to boost visibility<\/li>\n<\/ul>\n<p>There\u2019s no one-size-fits-all approach. But monitoring performance regularly helps you optimize your bids and improve results over time.<\/p>\n<h2>Improve Performance by Studying Your Competitors<\/h2>\n<p>Once you\u2019ve run a few campaigns and feel comfortable with keyword bidding, see what you can do to drive better results.\u00a0<\/p>\n<p>Start by analyzing your competitors using Semrush&#8217;s <a href=\"https:\/\/www.semrush.com\/analytics\/adwords\/positions\" style=\"text-decoration:none\">Advertising Research<\/a> tool to see:\u00a0<\/p>\n<ul>\n<li style=\"list-style-type:disc\">How much your competitors are spending on ads<\/li>\n<li style=\"list-style-type:disc\">Which keywords they&#8217;re bidding on<\/li>\n<li style=\"list-style-type:disc\">What each keyword costs\u00a0<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8a\/e9\/8ae980ed758e11e2a9c659333e9d77a3\/79a93d8fc6421dcb687ce7af9bfef74e\/AD_4nXcTMSoCEurTUgekZTC1jtoQwLRlYojaBwWTzjBhEiixrB8UOWf_5LuSwRXpJthZcN3FggVT8Cce9dcvQuL-dCFKaoAAjHSxaBYJIYLxGSliY_FzMwzj1Ec5JWMYTveJwEu8-jkU9Q.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Positions report on the Advertising Research tool showing a competitor's paid keywords, how much each keyword costs, total ad spend, etc.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8a\/e9\/8ae980ed758e11e2a9c659333e9d77a3\/79a93d8fc6421dcb687ce7af9bfef74e\/original.jpeg\" height=\"979\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Use these insights to set more effective initial bids and prioritize keywords that deliver the best return.\u00a0<\/p>\n<p>Try Advertising Research today.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>What Is Keyword Bidding? Keyword bidding is the process of setting how much you&#8217;re willing to pay to achieve a particular goal with your search ads. That goal could be related to driving visibility, conversions, or clicks. Let\u2019s say you\u2019re promoting your yoga mats and want to drive traffic to a landing page on your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":270242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[2737,26139,2059,26453,11372],"dealstore":[],"offerexpiration":[],"class_list":["post-270241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-beginners","tag-bidding","tag-guide","tag-keyword","tag-stepbystep"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Keyword Bidding? 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