{"id":269462,"date":"2025-06-02T23:32:08","date_gmt":"2025-06-02T23:32:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/vici-unveils-a-powerful-innovation-to-capture-website-visitor-data\/"},"modified":"2025-06-02T23:32:08","modified_gmt":"2025-06-02T23:32:08","slug":"vici-unveils-a-powerful-innovation-to-capture-website-visitor-data","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=269462","title":{"rendered":"Vici Unveils a Powerful Innovation to Capture Website Visitor Data"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><strong><a href=\"https:\/\/vici.digital\" target=\"_blank\" rel=\"noreferrer noopener\">Vici<\/a><\/strong>, a MarTech leader in the digital advertising space, proudly announces the launch of <strong>Website Visitor ID<\/strong>, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads.<\/p>\n<p>\u201cWe launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the country tuned in. The excitement from our partners was immediate and unmistakable once they saw the depth of the data, analytics, and KPIs. This product is going to be a true game-changer,\u201d said Megan Malone, COO of Vici.\u00a0 Vici launched Website Visitor ID on May 28, 2025.<\/p>\n<p>Vici\u2019s Website Visitor ID enables clients to continuously build a robust database of names, emails, physical addresses, latitude\/longitude coordinates, device IDs, demographic insights, and more all accessible directly within their dashboards. This data can then be seamlessly deployed across email, digital, and direct mail marketing campaigns. Most importantly, the platform uses a \u201ccookieless\u201d data collection method\u2014gathering user insights without relying on traditional browser cookies. As privacy regulations tighten and major browsers phase out cookie-based tracking, this approach offers a forward-thinking solution for compliant, data-driven marketing.<br \/>This new feature seamlessly integrates with Vici\u2019s digital advertising ecosystem, enhancing cross-platform targeting strategies and creating new opportunities for conversion-level marketing made easy.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/adtechdaily.com\/wp-content\/uploads\/2025\/06\/Website-Visitor-ID-Process-Graphic-1024x576.png\" alt=\"\" class=\"wp-image-43175\" srcset=\"https:\/\/adtechdaily.com\/wp-content\/uploads\/2025\/06\/Website-Visitor-ID-Process-Graphic-1024x576.png 1024w, https:\/\/adtechdaily.com\/wp-content\/uploads\/2025\/06\/Website-Visitor-ID-Process-Graphic-350x197.png 350w, https:\/\/adtechdaily.com\/wp-content\/uploads\/2025\/06\/Website-Visitor-ID-Process-Graphic-768x432.png 768w, https:\/\/adtechdaily.com\/wp-content\/uploads\/2025\/06\/Website-Visitor-ID-Process-Graphic.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>Key highlights include:<br \/>\u2022\u00a0 \u00a0 \u00a0 \u00a0<strong>Easy to Implement<\/strong>: It\u2019s as easy as plugging in a pixel to the backend of a website.<br \/>\u2022\u00a0 \u00a0 \u00a0 \u00a0<strong>Identify Website Visitors<\/strong>: Website Visitor ID identifies and securely stores names, emails, addresses, and more from 20\u201350% of your website traffic\u2014without cookies\u2014giving you marketable data from day one- while giving website traffic safe opt-out procedures to protect all marketing data.<br \/>\u2022\u00a0 \u00a0 \u00a0 \u00a0<strong>Fully Privacy Compliant, Cookieless Technology<\/strong>: It\u2019s built to meet CCPA, GDPR, HIPAA, and other privacy standards, using IPs and device-level data instead of outdated cookie tracking.<br \/>\u2022\u00a0 \u00a0 \u00a0 \u00a0<strong>Dashboard and Campaign Syncing<\/strong>: The captured data integrates seamlessly into email, direct mail, display, video, and social campaigns with Website Visitor ID Feed\u2014automatically feeding into your Vici campaigns for a measurable ROI.<\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p><span class=\"td-adspot-title\">Advertisement<\/span><noscript id=\"td-ad-placeholder\"\/><\/p>\n<p> <!-- end A --> <\/p>\n<p>With Website Visitor ID, Vici is once again pushing the boundaries of what\u2019s possible in digital advertising, helping partners close the gap between website visits and real-world results.<\/p>\n<p><strong>About Vici<\/strong><br \/>Vici partners with traditional local media companies and advertising agencies across the country, empowering them to deliver a full suite of white-labeled digital marketing products and services to their clients. Founded in 2014, Vici specializes in digital media planning, sales training, online ad buying, campaign optimization, and performance reporting\u2014all powered by a multi-platform, data-driven approach.\u00a0 Our proprietary tool, adtini, automates the creation of client-facing proposals, ad specifications, research reports, digital audits, and more\u2014streamlining the pre-sales process for our partners.\u00a0 Named twice to the Deloitte Fast 500 list of North America\u2019s fastest-growing technology companies, Vici is also proud to be recognized as one of Philadelphia\u2019s Best Places to Work in 2025. Learn more at <a href=\"https:\/\/vici.digital\">vici.digital<\/a> and\u00a0<a href=\"http:\/\/adtini.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">adtini.io<\/a>.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads. \u201cWe launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":269463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14311,11603,11187,7289,12884,96085,41153,12827],"dealstore":[],"offerexpiration":[],"class_list":["post-269462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-capture","tag-data","tag-innovation","tag-powerful","tag-unveils","tag-vici","tag-visitor","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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