{"id":268673,"date":"2025-06-02T13:41:51","date_gmt":"2025-06-02T13:41:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/o2-goes-on-holiday-with-vccp\/"},"modified":"2025-06-02T13:41:51","modified_gmt":"2025-06-02T13:41:51","slug":"o2-goes-on-holiday-with-vccp","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=268673","title":{"rendered":"O2 goes on holiday with VCCP"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Bubl the O2 robot has now been left firmly behind as VCCP gets ready for the holiday season with two mature easy riders embodying the freedom of the open road, assisted by O2\u2019s free roaming deal across Europe.<\/p>\n<p>The Sean Bean voiceover provides continuity \u2013 he\u2019s been doing this for 23 years \u2013 as the simple one-take shot takes us for a ride along a Greek coastal road.<\/p>\n<p><iframe loading=\"lazy\" title=\"O2 'Essential for Living'\" src=\"https:\/\/player.vimeo.com\/video\/1088812846?h=2273b633e2&amp;dnt=1&amp;app_id=122963\" width=\"780\" height=\"439\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<p>Simon Valcarcel, marketing director at Virgin Media O2\u00a0said: \u201cO2\u2019s campaign reframes inclusive roaming not just as a value proposition, but as an emotional unlock \u2013 a way to feel more spontaneous, more present, and more alive. The freedom that comes with being able to travel and stay connected without stress is bar none. This campaign captures that feeling of possibility and spontaneity that defines great travel: it\u2019s emotional, it\u2019s human and it brings our \u2018Essential for Living\u2019 proposition to life.\u201d<\/p>\n<p>David Masterman, ECD at VCCP\u00a0said:\u00a0\u201dO2 is the only major network not to charge extra for roaming. We wanted to remind people how good that feels. A quiet moment in the middle of nowhere with just a friend, a Vespa and a navigation app. Uninhibited by a lack of data. Super simple, and a proper showcase for how the brand is evolving.\u201d<\/p>\n<p>The \u201cessential for living\u201d line, introduced with \u201c<a href=\"https:\/\/www.moreaboutadvertising.com\/2025\/03\/phones-are-like-oxygen-o2-is-essential-for-living-in-new-brand-platform\/\">First breath<\/a>\u201d earlier this year,\u00a0 might be uncomfortable but you can\u2019t really argue with it.<\/p>\n<p>MAA creative scale: 7<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Bubl the O2 robot has now been left firmly behind as VCCP gets ready for the holiday season with two mature easy riders embodying the freedom of the open road, assisted by O2\u2019s free roaming deal across Europe. The Sean Bean voiceover provides continuity \u2013 he\u2019s been doing this for 23 years \u2013 as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":268674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[2697,56828],"dealstore":[],"offerexpiration":[],"class_list":["post-268673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-holiday","tag-vccp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O2 goes on holiday with VCCP - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=268673\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O2 goes on holiday with VCCP - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Bubl the O2 robot has now been left firmly behind as VCCP gets ready for the holiday season with two mature easy riders embodying the freedom of the open road, assisted by O2\u2019s free roaming deal across Europe. 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