{"id":268188,"date":"2025-06-02T06:29:53","date_gmt":"2025-06-02T06:29:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/finance\/e-l-f-beauty-stock-gains-market-share-acquires-rhode\/"},"modified":"2025-06-02T06:29:53","modified_gmt":"2025-06-02T06:29:53","slug":"e-l-f-beauty-stock-gains-market-share-acquires-rhode","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=268188","title":{"rendered":"e.l.f. Beauty Stock Gains Market Share, Acquires Rhode"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"articlecontent\">\n<div class=\"content-module \" data-content-module=\"CompanyOverview\" data-company=\"NYSE:ELF\">\n<div class=\"alignleft bg-white border rounded\" style=\"width:350px;max-width:100%\">\n<div class=\"p-2 p-md-3\">\n<h3 class=\"section-h h6 mt-0 mb-3 pt-0\">e.l.f. Beauty Today<\/h3>\n<div class=\"d-flex mb-1\">\n<div class=\"py-2 pr-2 mr-2 text-center company-thumbnail border-right mb-1\" style=\"width:55px\"><img decoding=\"async\" loading=\"lazy\" height=\"26\" width=\"33\" src=\"https:\/\/www.marketbeat.com\/logos\/thumbnail\/elf-beauty-inc-logo.png?v=20240125142237\" alt=\"e.l.f. Beauty, Inc. stock logo\"\/><\/div>\n<div><a class=\"mr-2 font-12 nounderline\" href=\"https:\/\/www.marketbeat.com\/stocks\/NYSE\/ELF\/\">ELF<\/a><a rel=\"nofollow\" href=\"https:\/\/www.marketbeat.com\/stocks\/NYSE\/ELF\/chart\/\"><img decoding=\"async\" src=\"https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/vertical-align:top;width:50px;\" class=\"sparkline\" alt=\"ELF 90-day performance\" title=\"90-day performance\" bad-src=\"https:\/\/www.marketbeat.com\/Scripts\/sparklines.ashx?prefix=NYSE&amp;symbol=ELF\"\/><\/a><\/p>\n<p>e.l.f. Beauty<\/p>\n<\/div>\n<\/div>\n<div class=\"d-inline-block mb-2 mr-4\"><strong style=\"font-size:1.7em;color: var(--blue-11);\">$112.61<\/strong> <strong style=\"color:#11824D\"> +0.77\u00a0(+0.69%)<\/strong> <\/p>\n<p>As of 05\/30\/2025 03:59 PM Eastern<\/p>\n<\/div>\n<dl>\n<div class=\"price-data w-range\">\n<dt class=\"range-label\">52-Week Range<\/dt>\n<dd class=\"range-meter\">$49.40<\/p>\n<p><span class=\"range-marker\" style=\"left:37%\"><span class=\"range-arrow\">\u25bc<\/span><\/span><\/p>\n<p>$219.77<\/dd>\n<\/div>\n<p><dt>P\/E Ratio<\/dt>\n<dd><strong>66.63<\/strong><\/dd>\n<\/p>\n<p><dt>Price Target<\/dt>\n<dd><strong>$117.76<\/strong><\/dd>\n<\/p>\n<\/dl>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.marketbeat.com\/stocks\/NYSE\/ELF\/\">e.l.f. Beauty <span class=\"hoverDetails\" data-prefix=\"NYSE\" data-symbol=\"ELF\">NYSE: ELF<span class=\"saved-tooltiptext d-none\"\/><\/span><\/a> declines to offer guidance for the year, but investors don\u2019t care. The uncertainty brought by tariffs was offset by a $1 global price increase and <strong>plans to acquire Rhode<\/strong>.<\/p>\n<p>In the words of CEO Tarang Amin, Rhode is a breakthrough high-growth brand, one now expected to help the company continue to grab market share and sustain growth. Meanwhile, the FQ4 and full-year fiscal 2025 are solid.<\/p>\n<div class=\"mb-4 mx-0 row border-top border-bottom pr-2 py-2 align-items-center\" style=\"font-size:1rem; border-color:var(--gray-4);clear:both;\">\n<p><label for=\"InPostRegistrationEmail\" class=\"w-100 p-1 d-flex flex-wrap justify-content-start align-items-center mb-0 c-blue font-small\"><span class=\"fa-regular fa-bullhorn mr-2\"\/><span style=\"line-height:1em;\">Get <strong>e.l.f. Beauty<\/strong> alerts:<\/span><\/label><\/p>\n<p><input id=\"InPostRegistrationEmail\" name=\"RegisterEmail\" type=\"text\" placeholder=\"Enter Your Email Address\" class=\"col-12 col-sm-8 m-0 mb-1 mb-sm-0 top-labeled-input font-small\"\/><button id=\"signUpButton\" type=\"button\" class=\"btn btn-featured col-12 col-sm-4\" style=\"margin:0!important;border:none!important\">Sign Up<\/button><\/p>\n<\/div>\n<p>The company\u2019s disruptive position continues to drive favorable results, including\u00a0<a href=\"https:\/\/www.marketbeat.com\/stock-ideas\/11-best-growth-stocks-to-buy-now\/\" target=\"_blank\" rel=\"noopener\">industry-leading growth<\/a>, widening margins, and an outlook for sustainable, long-term growth.\u00a0<\/p>\n<h2>Profitable e.l.f. Outperforms in FQ4; Has Momentum Going Into FQ1<\/h2>\n<p>The impact of tariffs aside, e.l.f. Beauty had <a href=\"https:\/\/www.marketbeat.com\/stocks\/NYSE\/ELF\/earnings\/\">a solid quarter and year<\/a> in Q4 and for the fiscal year 2025. The company reported $332.65 million for the quarter, up 3.6%, slower than in previous quarters but sufficient to outpace MarketBeat\u2019s reported consensus by nearly 200 basis points.<\/p>\n<p>The strength was driven by gains in retail and\u00a0<a href=\"https:\/\/www.marketbeat.com\/compare-stocks\/ecommerce-stocks\/\">eCommerce <\/a>channels and both operational regions. Sales in the U.S. were bolstered by market share gains, marking the 25th consecutive month of double-digit <a href=\"https:\/\/www.marketbeat.com\/stock-ideas\/elf-beauty-the-high-growth-stock-you-shouldnt-ignore\/\">share gains in the core territory<\/a>.\u00a0<\/p>\n<p><strong>Margin news is also good<\/strong>. The company benefited from foreign exchange (FX) tailwinds, resulting in a lower cost of goods, compounded by reduced spending. The net result is increased gross and operating margins, as well as outperformance on the bottom line.<\/p>\n<p>The adjusted $0.78 is more than 800 basis points ahead of the consensus, <strong>up nearly 50% year-over-year<\/strong>, and is likely to remain strong in the absence of tariffs.\u00a0<\/p>\n<p>The <a href=\"https:\/\/www.marketbeat.com\/stocks\/NYSE\/ELF\/financials\/\">critical detail is the cash flow,<\/a> which was sufficient for <strong>a cash build and an increase in equity<\/strong> despite share buybacks. The buybacks reduced the count by an average of 0.85% for the quarter, and the cash build is impressive, up 50% year-over-year.<\/p>\n<p>Equity has increased by nearly 20% over the last year, positioning the company well for its next purchase. The company\u2019s total liability, including long-term debt, is less than 1x its equity and 2x its cash. The <strong>deal for Rhode is worth $800 million in cash and stock<\/strong> upfront, with an additional $200 million upon milestones, and is expected to close before mid-year.<\/p>\n<h2>Analysts Lead e.l.f. Beauty Stock Price Targets Higher\u00a0<\/h2>\n<div class=\"content-module \" data-content-module=\"Forecast\" data-company=\"NYSE:ELF\">\n<div class=\"alignleft bg-white border rounded\" style=\"width:350px;max-width:100%\">\n<div class=\"p-2 p-md-3\">\n<h3 class=\"section-h h6 mt-0 mb-3 pt-0\">e.l.f. Beauty Stock Forecast Today<\/h3>\n<div class=\"text-center mt-2 mb-3 w-100\" style=\"line-height:1.1;\"><span>12-Month Stock Price Forecast:<\/span><br \/><span style=\"font-size:1.8em;display:inline-block;margin-top:5px;\">$117.76<\/span><br \/><span class=\"c-green font-8\"><span class=\"mb-icon icon-arrow icon-arrow-up\" aria-hidden=\"true\"\/>4.58% Upside<\/span><span class=\"c-green\" style=\"font-size:1.8em;\">Moderate Buy<\/span><br \/><span class=\"font-8 c-gray\">Based on 18 Analyst Ratings<\/span><\/div>\n<table class=\"w-100 my-2\" style=\"font-size:80%;\">\n<tbody>\n<tr class=\"border-bottom\">\n<th scope=\"row\">Current Price<\/th>\n<td class=\"text-right\">$112.61<\/td>\n<\/tr>\n<tr class=\"border-bottom\">\n<th scope=\"row\">High Forecast<\/th>\n<td class=\"text-right\">$250.00<\/td>\n<\/tr>\n<tr class=\"border-bottom\">\n<th scope=\"row\">Average Forecast<\/th>\n<td class=\"text-right\">$117.76<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\">Low Forecast<\/th>\n<td class=\"text-right\">$75.00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a class=\"my-2 float-right upper-link no-underline\" href=\"https:\/\/www.marketbeat.com\/stocks\/NYSE\/ELF\/forecast\/\">e.l.f. Beauty Stock Forecast Details<\/a><\/div>\n<\/div>\n<\/div>\n<p>The initial analysts\u2019 response to e.l.f.\u2019s results and acquisition plans is favorable. Analysts at Bank of America see improving consumption trends and the acquisition <strong>driving momentum for the business<\/strong>, while they and others are lifting their stock price targets.<\/p>\n<p>The <strong>fresh targets put this market near $115<\/strong>, which is significant because these revisions affirm a shift in sentiment that began early in May. With this in play, the analysts not only mitigate headwinds put in place in 2024 but also strengthen tailwinds that may continue to gain momentum as the year progresses.\u00a0<\/p>\n<p>The results and analysts\u2019 response <strong>triggered a\u00a0<\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>short squeeze<\/strong> in e.l.f.\u2019s stock price. Short interest was off its peak in the mid-May report,<\/span>\u00a0but sufficiently high for a short squeeze at 12%. The risk is that shorts will reposition at a higher level and cap gains; however, this is unlikely, given the current outlook.<\/p>\n<p>Tariffs are an unknown with <strong>reciprocal tariffs on China<\/strong> in place, but <strong>potentially quashed by the courts<\/strong>, and efforts are underway to improve the supply chain. e.l.f.<\/p>\n<h2>Beauty Has Considerable Exposure, With Roughly 75% of Its Products Sourced From China<\/h2>\n<p>The <strong>technical outlook is robust<\/strong>. The results and acquisition news triggered a 25% stock price increase, confirming the bottom while putting the market above critical moving averages. Exponential moving averages, such as the 30-month and 150-day, represent long-term, <strong>buy-and-hold investors<\/strong> and institutional money. A move above them signals a <strong>bullish shift <\/strong>in sentiment and opens the door for additional upside. The targets for resistance are $140 and $175.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.marketbeat.com\/logos\/articles\/med_20250529103118_chart-elf-5292025.png\" alt=\"Elf stock chart \" width=\"917\" height=\"426\" loading=\"lazy\"\/><\/p>\n<p>Before you consider e.l.f. Beauty, you&#8217;ll want to hear this.<\/p>\n<p>MarketBeat keeps track of Wall Street&#8217;s top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the <a href=\"https:\/\/www.marketbeat.com\/newsletter\/PDFoffer.aspx?offer=top5&amp;RegistrationCode=ArticlePage-ShouldYouInvest\">five stocks<\/a> that top analysts are quietly whispering to their clients to buy now before the broader market catches on&#8230; and e.l.f. Beauty wasn&#8217;t on the list.<\/p>\n<p>While e.l.f. Beauty currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.<\/p>\n<p><a class=\"btn btn-featured\" style=\"text-decoration:none\" href=\"https:\/\/www.marketbeat.com\/newsletter\/PDFoffer.aspx?offer=top5&amp;RegistrationCode=ArticlePage-ShouldYouInvest\">View The Five Stocks Here <span class=\"mr-3 fa-regular fa-angle-right\" aria-hidden=\"true\"\/><\/a><\/p>\n<div class=\"mt-4 pt-2 mb-3\">\n<div class=\"bg-light-blue rounded\">\n<div class=\"row align-content-center justify-content-center \">\n<div class=\"col-12 col-sm-4 col-md-3 position-relative pr-sm-0 pb-1 d-flex justify-content-center align-items-start\"><img loading=\"lazy\" decoding=\"async\" height=\"209\" width=\"170\" class=\"mt-2 position-relative\" src=\"https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/max-width:100%;height:auto;z-index:1;margin-top:-0.75em!important;\" alt=\"Metaverse Stocks And Why You Can't Ignore Them Cover\"\/><\/div>\n<div class=\"col-12 col-sm-8 col-md-9 px-0 pr-sm-3 pl-sm-0\">\n<div class=\"p-4 p-sm-3 h-100 text-center text-sm-left\">\n<p class=\"font-small mb-2\" style=\"line-height:1.3em;\">Thinking about investing in Meta, Roblox, or Unity? Enter your email to learn what streetwise investors need to know about the metaverse and public markets before making an investment.<\/p>\n<p><a class=\"upper-link\" style=\"text-decoration:none; color:var(--blue); font-size:1rem;\" href=\"https:\/\/marketbeat.com\/newsletter\/pdfoffer.aspx?offer=metaverse&amp;RegistrationCode=ArticlePage-FreeReport\">Get This Free Report<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<div>\n<p>Like this article? Share it with a colleague.<\/p>\n<p>                    <a title=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/\" target=\"_blank\" rel=\"nofollow noopener\" class=\"btn btn-share\"><span class=\"fa-brands fa-facebook-f\"\/><\/a><a title=\"Share on Twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=e.l.f.+Gets+Back+on+the+Shelf!+It%e2%80%99s+Not+Too+Late+to+Buy+In!%20%24ELF%20%23ELF%20https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/\" target=\"_blank\" rel=\"nofollow noopener\" class=\"btn btn-share\"><span class=\"fa-brands fa-x-twitter\"\/><\/a><a title=\"Share on LinkedIn\" onclick=\"window.open('https:\/\/www.linkedin.com\/cws\/share?mini=true&amp;url=https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/', 'name','width=600,height=600')\" href=\"https:\/\/www.linkedin.com\/cws\/share?mini=true&amp;url=https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/\" target=\"popup\" rel=\"nofollow noopener\" class=\"btn btn-share\"><span class=\"fa-brands fa-linkedin-in\"\/><\/a><a title=\"Share on StockTwits\" href=\"https:\/\/api.stocktwits.com\/widgets\/share?via=MarketBeat&amp;body=e.l.f.+Gets+Back+on+the+Shelf!+It%e2%80%99s+Not+Too+Late+to+Buy+In!%20https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/\" target=\"_blank\" rel=\"nofollow noopener\" class=\"btn btn-share\"><span class=\"fa-kit fa-stocktwits-mark\"\/><\/a><a title=\"Print this page\" href=\"https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/javascript:window.print()\" class=\"btn btn-share\"><span class=\"fa-regular fa-print\"\/><\/a><a title=\"Email this page\" href=\"mailto:?subject=e.l.f.%20Gets%20Back%20on%20the%20Shelf!%20It%e2%80%99s%20Not%20Too%20Late%20to%20Buy%20In!&amp;body=Check%20out%20this%20stock%3A%20https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/%0D%0A%0D%0AFor%20real-time%20financial%20news%20and%20analysis%2C%20visit%20https%3A%2F%2Fwww.marketbeat.com%2F%20.\" class=\"btn btn-share\"><span class=\"fa-regular fa-envelope\"\/><\/a><a title=\"Copy the URL of this page to the clipboard\" href=\"https:\/\/www.marketbeat.com\/originals\/elf-gets-back-on-the-shelf-its-not-too-late-to-buy-in\/\" class=\"btn btn-share shareCopy\"><span class=\"fa-regular fa-link\"\/><\/a><\/p>\n<p>Link copied to clipboard.<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Beauty Today ELF e.l.f. Beauty $112.61 +0.77\u00a0(+0.69%) As of 05\/30\/2025 03:59 PM Eastern 52-Week Range $49.40 \u25bc $219.77 P\/E Ratio 66.63 Price Target $117.76 e.l.f. Beauty NYSE: ELF declines to offer guidance for the year, but investors don\u2019t care. The uncertainty brought by tariffs was offset by a $1 global price increase and plans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":268189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[11354,1923,95505,11071,11209,27123,11198,3310],"dealstore":[],"offerexpiration":[],"class_list":["post-268188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-acquires","tag-beauty","tag-e-l-f","tag-gains","tag-market","tag-rhode","tag-share","tag-stock"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>e.l.f. 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