\n<\/p>\n
\n<\/iframe>\n<\/p>\n<\/figure>\n<p><a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\"><img decoding=\"async\" alt=\"Creative Commons License\" style=\"border-width:0\" src=\"https:\/\/i.creativecommons.org\/l\/by-nc-sa\/4.0\/88x31.png\"\/><\/a><br \/>This work is licensed under a <a rel=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Transcript<\/span><\/strong><\/p>\n<p>Interviewer 0:06<br \/>Welcome to aNAPAshots: Conversations with Professional, Practicing, and Applied Anthropologists.<\/p>\n<p>0:19<br \/>[On Screen Text] Tanya Rodriguez, Cultural Anthropologist, Hormel Foods Corp.<\/p>\n<p>Tanya Rodriguez 0:23<br \/>I started off studying ethnomedicine, and I was looking at kind of the intersections between biological medicine, so people who were going to, you know, doctors and so forth, mental health specialists and so forth, but also looking at some of their cultural forms of healing like curanderismo and Santeria and so forth. And so I was pursuing a PhD in basically ethnomedicine, cultural competence in medicine. And that was very interesting to me, especially because of my family background. I had a mother who grew up with polio and was being treated for both, you know, her biological doctors, but also cultural healers and so forth. So that that\u2019s kind of where I started. I ended up, however, by accident, in food. And food is also a form of nourishment. You know it food is medicine, it\u2019s healing. And so now I\u2019m actually practicing through a corporation, with a corporation, and doing basically consumer research and food. Growing up economically disadvantaged really teaches you about how people are very savvy and very innovative in how they approach situations. In this case, food really helps you understand that really great food is coming from the people themselves. It\u2019s not about chefs, it\u2019s not about industry, it\u2019s from the people themselves. And a lot a lot of times that\u2019s women as well. So I think that\u2019s very powerful thing that I learned as a young person. And then to take that even further, I would say like my grandmas were my cultural kindergarten. And so that\u2019s definitely where I would say that I learned so much about food, my own culture and other cultures, and how you are able to make magic in the kitchen that has very much influenced how I study food today.<\/p>\n<p>Interviewer 2:26<br \/>Do you recal a moment that changed the way you practice anthropology?<\/p>\n<p>Tanya Rodriguez 2:25<br \/>Oh, there are so many moments that really changed the way that I value anthropology and the way I practice anthropology. I think one of my most powerful projects has been working with the local youth in the small town that the company I work for is located. And the youth are immigrants. They are first generation to the country, and they are trying to learn to navigate, right, American culture. But of course, they\u2019re wanting to preserve their culture and to share their culture. And so I was able to work with them in terms of doing a small ethnographic field school regarding food and regarding their food, and how do they see food, and what is the role of food in their culture, not just functionally, but culturally, emotionally. And so being able to help guide those students in the practice really taught me everything that anthropology can bring to bear, to having people represented, representing themselves in different scenarios, in this case, food culture. So that was really powerful. And I think my other example is was doing research with cancer patients and being able to see people who are literally, physically struggling with food and so speaking with them about their food challenges, and having people tell stories where they\u2019re like, I used to love this. Now I can\u2019t eat it anymore, you know, because I\u2019m having this treatment and it tastes metallic and so forth. It showed me how valuable it is to be empathetic regarding things like food, regarding a bunch of sensitive issues. So those two things, I would say, is just being able to put yourself in someone else\u2019s shoes really shakes your foundation. You think, Okay, I\u2019m empathetic. I\u2019m doing my job. I\u2019m interested, I\u2019m curious. But when you really see some of these issues that people are up against and in terms of trying to navigate culture, it\u2019s very powerful, and that has changed me fundamentally as anthropologist, to make sure that I\u2019m always an advocate for the people that I study.<\/p>\n<p>Interviewer 2:38<br \/>What industry challenges do you get to solve with an anthropological perspective?<\/p>\n<p>Tanya Rodriguez 4:36<br \/>Working in business, in a business setting is very, very different from working in an academic setting or other types of setting, they have their own language, their own way of doing things, their own idea of what results matter. So I think it\u2019s been an interesting and fun challenge to be able to learn to speak the language of business, but also to help my business learn aboutAnthropological frameworks, and how we can see things differently, how we can take a more empathetic view, and how that empathetic view can be used to fuel innovation, fuel insights, and really drive results. And so it\u2019s really not about me learning what they do or them learning what I do, but it\u2019s about being able to synchronize and hybridize and really be able to get the best of both worlds, so that we\u2019re bringing better food to people. And ultimately that\u2019s that\u2019s really what I want to do. So there\u2019s that professional challenge in the the environment, but the bigger thing, and the most important thing, is I want to make sure that people have nutritionally dense, meaningful, culturally meaningful and high quality food that all people have access to that so that\u2019s my really big challenge in the work that I do, is making sure that my employer understands that we need a variety of products that meet different price points for different types of people. We also need variety in terms of products that are culturally resonant, and that\u2019s the biggest thing that I do, is really making sure that those products get to people. And in addition to that, the big thing is putting that consumer voice at the forefront of everything that we do, and making sure that the consumer is able to be present in all our meetings and all our types of innovation and any type of insight meeting where their stories, their desires, their pain points are at the forefront of everything that we do. So I\u2019m going to go out there. I\u2019m going to actually go and do classic ethnographic work. I\u2019m going to be in a community sometimes. I\u2019ve lived on college campus, you know, for several weeks with students and hanging out and snacking and learning how they eat and so forth. So I\u2019m using a lot of those traditional tools, like actual observation techniques, participant, you know, observation and actually hanging out with students, or hanging out with consumers, shopping with them and so forth. So there\u2019s just a host of things that I\u2019m I\u2019m bringing to bear in the actually doing research, but then you\u2019re doing the assessment, and it\u2019s helping really get an idea of all of the types of issues that the consumers are facing, what they want to bring to bear. So that assessment of what\u2019s important, why it\u2019s important. One of the most powerful tools is the storytelling. How do you translate all these stories? How do you translate all of the consumer, the consumer\u2019s desires again and those pain points? How do you transfer translate that to a team who has to solve these issues, and has to really understand the consumer on a deep level. So you have to be a good storyteller, you have to be succinct, and you have to be dynamic to inspire your teams to even greater products for your consumer.<\/p>\n<p>Interviewer 7:56<br \/>What is the one thing about the practice of anthropology that nobody told you as a student?<\/p>\n<p>Tanya Rodriguez 7:55<br \/>The thing that I did not know about anthropology as a student was its ability to be applied. Now I did understand that, don\u2019t get me wrong. I understand that in terms of cultural competence in medicine, that had been something that I heard a lot about, but I did understand that there was so many different things that you could do with anthropology. I didn\u2019t realize that I could get into a business environment and do anthropology. I didn\u2019t realize people were in tech doing anthropology, or people were doing international development and using their anthropology degree in this way. I was in this mindset that an anthropologist became an academic and was a professor, but I didn\u2019t realize there were boots on the ground anthropologists who were doing things that you wouldn\u2019t I, at least I didn\u2019t conceive of at that time. Now I\u2019m like, wow, anthropologists are helping build autonomous vehicles. Anthropologists are helping study science in space. Anthropologists are helping produce food. Who knew? And so that was really a revelation to me, even after getting my PhD. So I just am very happy to have found NAPA and finding a place of practicing anthropologists and expanding the aperture for what anthropologists can and do already.<\/p>\n<p>Interviewer 8:03<br \/>What advice would you give to future anthropologists seeking roles in professional, practicing, and applied fields?<\/p>\n<p>Tanya Rodriguez 9:12<br \/>There\u2019s so many things that I\u2019d like to pass on, but first of all is stay curious, even when it\u2019s hard to stay curious, right? You might be in an environment that doesn\u2019t necessarily nurture curiosity sometimes, but I\u2019d like like to have people maintain their curiosity, maintain their creativity with technology and so many other things. In politics, it\u2019s kind of hard to do that sometimes, but I think that\u2019s kind of the bread and butter of anthropologists, is that they\u2019re curious, also that there\u2019s a lot of diversity representation amongst anthropologists, and we need to keep taking those seats. We need to make sure that different types of people, whether it be gender or ethnicity and otherwise, are represented in the field, so making sure that we\u2019re advocates in that respect. So I think that\u2019s a very important thing. But. I think, most and foremost is that you\u2019re always empathetic and a storyteller of the people or issues that you study, whether it\u2019s in an academic role or whether it\u2019s in a practice role that that is first and foremost is making sure that you\u2019re protecting, upholding and being as accurate as possible and as safe as possible with the people that you are doing research with.<\/p>\n<p>Credits 10:30<br \/>PRODUCED BY Niel Tashima Cathleen Crain Joshua Liggett DIRECTED BY Reshama Damle EDITED BY Whitney Margaritis MUSIC VIA PIXABAY: \u201cFat Chillin\u201d by Lazy Chill Zone, \u201cCocktail\u201d by Alex Productions ADDITIONAL FOOTAGE VIA PEXELS BY: Alena Darmel, Cityxcape, Fauxels, Ono Kosuki, RDNE Stock Project, Tima Miroshnichenko<\/p>\n<p>Interviewer 10:30<br \/>Like, what you see, let us know! Find us at PracticingAnthropology.org. LinkedIn, Meta X, Bluesky, and YouTube. Many Thanks to NAPA\u2019s Governing Council for supporting sNAPAshots Conversations with Practicing, Professional, and Applied Anthropologists. NAPA is a section of the American Anthropological Association.<\/p>\n<p>Volunteer Plug 10:30<br \/>[On screen text] Want to volunteer with NAPA? We\u2019d love to hear from YOU! Contact: ntashima@ ltgassociates.com [In starbursts: Social Media, Organization, Promotions, Events]<\/p>\n<p>AAP Plug 10:30<br \/>[On screen image, Front cover of the AAP journal for NAPA, and text] Stay connected with 40 years of the Annals of Anthropological Practice https:\/\/practicinganthropology.org\/communicate\/submit-to-the-annals\/<\/p>\n<p>Interviewer 10:30<br \/>[On screen image: NAPA Logo] sNAPAshots<\/p>\n<p>Transcribed by https:\/\/otter.ai<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Transcript Interviewer 0:06Welcome to aNAPAshots: Conversations with Professional, Practicing, and Applied Anthropologists. 0:19[On Screen Text] Tanya Rodriguez, Cultural Anthropologist, Hormel Foods Corp. Tanya Rodriguez 0:23I started off studying ethnomedicine, and I was looking at kind of the intersections between biological medicine, so people […]<\/p>\n","protected":false},"author":1,"featured_media":268064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11767],"tags":[14052,46552,95718],"dealstore":[],"offerexpiration":[],"class_list":["post-268063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anthropology","tag-napa","tag-rodriguez","tag-snapashotstanya"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>sNAPAshots:\u00a0Tanya Rodriguez - NAPA - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=268063\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"sNAPAshots:\u00a0Tanya Rodriguez - NAPA - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 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Transcript Interviewer 0:06Welcome to aNAPAshots: Conversations with Professional, Practicing, and Applied Anthropologists. 0:19[On Screen Text] Tanya Rodriguez, Cultural Anthropologist, Hormel Foods Corp. Tanya Rodriguez 0:23I started off studying ethnomedicine, and I was looking at kind of the intersections between biological medicine, so people […]","og_url":"https:\/\/fivemor.com\/?p=268063","og_site_name":"Som2ny Network","article_published_time":"2025-06-02T04:43:58+00:00","og_image":[{"width":1539,"height":1536,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Tanya-Rodriguez.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=268063#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=268063"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"sNAPAshots:\u00a0Tanya Rodriguez – NAPA","datePublished":"2025-06-02T04:43:58+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=268063"},"wordCount":1962,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=268063#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Tanya-Rodriguez.jpg","keywords":["NAPA","Rodriguez","sNAPAshotsTanya"],"articleSection":["Anthropology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=268063#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=268063","url":"https:\/\/fivemor.com\/?p=268063","name":"sNAPAshots:\u00a0Tanya Rodriguez - 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