{"id":267948,"date":"2025-06-02T01:00:00","date_gmt":"2025-06-02T01:00:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/mother-ms-more-about-advertising\/"},"modified":"2025-06-02T01:00:00","modified_gmt":"2025-06-02T01:00:00","slug":"mother-ms-more-about-advertising","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=267948","title":{"rendered":"Mother M&#038;S &#8211; More About Advertising"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Online sales are still stalled at Marks &amp; Spencer following a cyber attack that is expected to cost the retailer around \u00a3300m. It\u2019s not likely to be fixed before July, but the retailer is going ahead with this summer campaign from Mother \u2013 what else can you do?<\/p>\n<p>\u201cSummer like you mean it\u201d feels full of the carefree promise of <span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', 'Open Sans', Arial, sans-serif;\">the <\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', 'Open Sans', Arial, sans-serif;\">season ahead, putting an extra gloss onto those simple holiday pleasures like stepping off the plane into the heat, hanging out at the pool, cooling down with an ice lolly, or basking in the glow of sunset.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"M&amp;S | Summer Campaign 30s Hero\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/05cySiV4gS4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Kirsty Minns, partner at Mother Design, says: \u201cIt\u2019s the small moments, tucked between big plans, that often feel the most memorable. With \u2018Summer like you mean it,\u2019 we\u2019re showing how a holiday in style can transform those little moments into the big, special memories they truly are.\u201d<\/p>\n<p>The summer holiday used to be a chance to ditch the make up and wear the same clothes on repeat. Now there\u2019s pressure to turn it into an Instagram-friendly fashion and lifestyle shoot. \u201cSummer like you mean it\u201d finds a good balance between a touch of aspiration and the fact that, at heart, this is good old M&amp;S.<\/p>\n<p>It might even get people to the shops, as they can\u2019t buy online. There are a couple of M&amp;S stores on Oxford Street, not far from the very popular new Ikea City branch that has plenty of foot traffic \u2013 also led there with help from agency Mother.<\/p>\n<p>MAA creative scale: 7<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Online sales are still stalled at Marks &amp; Spencer following a cyber attack that is expected to cost the retailer around \u00a3300m. It\u2019s not likely to be fixed before July, but the retailer is going ahead with this summer campaign from Mother \u2013 what else can you do? \u201cSummer like you mean it\u201d feels full [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":267949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,7028],"dealstore":[],"offerexpiration":[],"class_list":["post-267948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-mother"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mother M&amp;S - More About Advertising - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=267948\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mother M&amp;S - More About Advertising - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Online sales are still stalled at Marks &amp; Spencer following a cyber attack that is expected to cost the retailer around \u00a3300m. 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