{"id":267747,"date":"2025-06-01T21:55:44","date_gmt":"2025-06-01T21:55:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/unilevers-k18-tests-a-new-frontier-for-beauty-influencing-linkedin\/"},"modified":"2025-06-01T21:55:44","modified_gmt":"2025-06-01T21:55:44","slug":"unilevers-k18-tests-a-new-frontier-for-beauty-influencing-linkedin","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=267747","title":{"rendered":"Unilever&#8217;s K18 Tests a New Frontier for Beauty Influencing: LinkedIn"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Unilever\u2019s K18 is bringing beauty influencing to an unexpected platform: LinkedIn.<\/p>\n<p>The haircare company is working with LinkedIn influencer marketing firm Creator Authority to partner with two LinkedIn influencers, Jade Walters and Elvi Caperonis, to give away a K18 product haul and a mentorship by the creators to two members of each of their respective communities.<\/p>\n<p>\u201cThere are influential creators everywhere and people haven\u2019t really tapped into LinkedIn creators before,\u201d said Diana Martinez, the director of influencer relations at K18. \u201cWe wanted to be one of the first.\u201d <\/p>\n<p>Martinez doesn\u2019t think LinkedIn is an unlikely place for beauty influencer marketing.<\/p>\n<p>\u201cBeauty and hair are about more than just appearance,\u201d she said. \u201cWhen you feel your best, you do your best which boosts your confidence throughout your life, including your career.\u201d<\/p>\n<p>LinkedIn is largely underutilized in consumer marketing, while beauty influencer marketing on TikTok and Instagram is so cluttered, brands <a href=\"https:\/\/www.adweek.com\/brand-marketing\/tresemmes-paige-desorbo-collab-gives-unilevers-influencer-first-strategy-a-glossy-start\/\" target=\"_blank\">have to get creative<\/a> to stand out.<\/p>\n<p>\u201cWhat wouldn\u2019t be perceived as totally out-of-the-box on Instagram or TikTok is novel and so much more exciting on LinkedIn, because no one is doing that stuff,\u201d said Brandon Gahan, the CEO and co-founder of Creator Authority. <\/p>\n<p>LinkedIn, with over 1 billion users worldwide, also has what Gahan describes as a \u201cpremium audience\u201d of affluent professionals. \u201cThe average household income on LinkedIn is much higher than any of the other platforms and it\u2019s where B2B decision makers are spending a bulk of their time,\u201d he said.\u00a0<\/p>\n<p>LinkedIn didn\u2019t comment in time for publication.<\/p>\n<p>The campaign is still in its early days, and while Martinez and Gahan are seeing positive feedback so far,\u00a0they are waiting until the end to see how the campaign resonates with LinkedIn users. Gahan from Creator Authority sees the campaign as a big learning opportunity.<strong>\u00a0<\/strong>The campaign is now entering its next phase, when Walters and Caperonis document their mentorship of the giveaway winners on the platform.<\/p>\n<p>LinkedIn\u2019s growing video content initiative could also lead to more B2C marketing campaigns. Video content increased 34% year-over-year from October 2023 to 2024, and it <a href=\"https:\/\/www.adweek.com\/media\/linkedin-pitches-creators-with-new-tools\/\" target=\"_blank\">generates 1.4 times more engagement<\/a>.\u00a0Both Walters and Caperonis posted videos to the platform to promote the giveaway.<\/p>\n<p>\u201cI think we\u2019re going to see more and more consumer brands on LinkedIn,\u201d said Gahan.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Unilever\u2019s K18 is bringing beauty influencing to an unexpected platform: LinkedIn. The haircare company is working with LinkedIn influencer marketing firm Creator Authority to partner with two LinkedIn influencers, Jade Walters and Elvi Caperonis, to give away a K18 product haul and a mentorship by the creators to two members of each of their respective [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":267748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1923,18984,2105,18987,58955,95639,14073,8374,11326,61912],"dealstore":[],"offerexpiration":[],"class_list":["post-267747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-beauty","tag-creator-economy","tag-frontier","tag-influencers-creators","tag-influencing","tag-k18","tag-linkedin","tag-social-media","tag-tests","tag-unilevers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unilever&#039;s K18 Tests a New Frontier for Beauty Influencing: LinkedIn - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=267747\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever&#039;s K18 Tests a New Frontier for Beauty Influencing: LinkedIn - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Unilever\u2019s K18 is bringing beauty influencing to an unexpected platform: LinkedIn. The haircare company is working with LinkedIn influencer marketing firm Creator Authority to partner with two LinkedIn influencers, Jade Walters and Elvi Caperonis, to give away a K18 product haul and a mentorship by the creators to two members of each of their respective [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=267747\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T21:55:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/linkedin-unilever-beauty-influencers-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=267747#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=267747\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Unilever&#8217;s K18 Tests a New Frontier for Beauty Influencing: LinkedIn\",\"datePublished\":\"2025-06-01T21:55:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=267747\"},\"wordCount\":393,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=267747#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/linkedin-unilever-beauty-influencers-2025.jpg\",\"keywords\":[\"Beauty\",\"Creator Economy\",\"Frontier\",\"Influencers &amp; 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