{"id":267475,"date":"2025-06-01T18:43:11","date_gmt":"2025-06-01T18:43:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-brands-are-winning-the-race-for-consumer-attention\/"},"modified":"2025-06-01T18:43:11","modified_gmt":"2025-06-01T18:43:11","slug":"how-brands-are-winning-the-race-for-consumer-attention","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=267475","title":{"rendered":"How Brands Are Winning the Race for Consumer Attention"},"content":{"rendered":"


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\ud83d\udc49\ufe0fSubscribe<\/a><\/b><\/span> | <\/b><\/span>Forward<\/a><\/b><\/span> | <\/b><\/span>Advertise with us<\/a><\/b><\/span><\/p>\n

Follow us on <\/b><\/i><\/span>LinkedIn <\/a><\/b><\/i><\/span>\ud83d\udd17<\/p>\n<\/div>\n

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Hi {{first_name|there}}!<\/span><\/p>\n

Highlights from today's newsletter:<\/b><\/span>
\ud83d\udcca Retail media: 5 of the industry's biggest questions, answered <\/span>
\ud83d\udcf1 What\/How to post on every platform without wasting time<\/span>
\ud83d\udd0e How to audit a Meta ad account in 20 minutes<\/span><\/p>\n<\/div>\n

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EDITOR\u2019S PICK<\/b><\/span><\/h2>\n
#<\/b><\/span>BRAND MOVES<\/b><\/span><\/h5>\n

Nike\u2019s Amazon U-Turn \u2013 Why the Swoosh Is Back and What It Means<\/b><\/a><\/span><\/p>\n

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Nike\u2019s back on Amazon.<\/span><\/p>\n

After years of betting big on DTC, Nike is reversing course. Its return to Amazon reflects a pragmatic shift: <\/span>visibility and convenience now outweigh the desire for total channel control. <\/b><\/span><\/p>\n

With sales softening and costs rising, the brand is rebalancing reach and performance \u2014 cutting off unauthorized resellers, reclaiming brand presence, and<\/span> rebuilding wholesale ties.<\/b><\/span><\/p>\n

But the real challenge isn't distribution \u2014 it's measurement. In a fragmented retail landscape, knowing which campaign drives which sale is harder than ever. <\/span><\/p>\n

READ THE FULL INSIGHTS HERE <\/a><\/b><\/span>\u00a0<\/a><\/b><\/span><\/h6>\n
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The ClickZ team was on the ground this week at The Lead Summit, where some of the sharpest voices in brand marketing unpacked what it really takes to cut through in 2025. <\/span><\/p>\n

We're bringing you fresh takes from the event floor and exclusive coverage with brand leaders. Check out our event publication \u2014 <\/span>Unofficially Lead Summit<\/i><\/a><\/span> \u2014 for all the insights. Here are some highlights \ud83d\udc47<\/span><\/p>\n

#EVENT INSIGHTS<\/b><\/span><\/h5>\n

How CMOs from My\/Mochi, Tilebar, and Every Man Jack Are Rebalancing the Marketing Equation<\/b><\/a><\/span><\/p>\n

ROAS is out. Clarity is in.<\/b><\/span><\/p>\n

At Lead Summit, CMOs from <\/span>My\/Mochi, Tilebar,<\/b><\/span> and<\/span> Every Man Jack<\/b><\/span> shared what marketing looks like when every dollar counts \u2014 and vanity metrics won\u2019t cut it.<\/span><\/p>\n

Forget channel-by-channel tweaks. The real shift? Moving past short-term ROAS and chasing actual impact: incrementality, narrative cohesion, and the discipline to test what matters (not just what\u2019s easy).<\/span><\/p>\n

From rethinking agency roles to rediscovering podcasting\u2019s quiet power, these marketers are rewriting the playbook \u2014 and making a case for measurement that\u2019s finally built for reality, not dashboards.<\/span><\/p>\n

READ THE FULL INSIGHTS HERE <\/a><\/b><\/span><\/h6>\n
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#EVENT INSIGHTS<\/b><\/span><\/h5>\n

From Field to Feed: How Brands Are Winning the Race for Consumer Attention Through Sports<\/b><\/a><\/span><\/p>\n

At The Lead Summit, CMOs from <\/span>New Balance, Veronica Beard<\/b><\/span>, and <\/span>Nuna <\/b><\/span>shared how they\u2019re approaching sports partnerships with more care \u2014 and clearer purpose.<\/span><\/p>\n

The goal isn\u2019t more visibility.<\/span> It\u2019s better fit.<\/b><\/span><\/p>\n

Whether it\u2019s NIL deals, collaborations with tennis brands, or co-branded drops with NFL teams, the strongest campaigns don\u2019t force relevance \u2014 they <\/span>reflect<\/b><\/span> it. These brands are choosing the moments that match how people actually live, watch, and wear.<\/span><\/p>\n

READ THE FULL INSIGHTS HERE <\/a><\/b><\/span><\/h6>\n<\/div>\n

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WHAT WE ARE READING<\/b><\/span><\/h1>\n

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Retail Media: 5 of The Industry\u2019s Biggest Questions, Answered<\/b><\/a><\/span><\/h3>\n

Retail media\u2019s rapid expansion presents significant measurement and attribution challenges, intensified by <\/span>inconsistent metrics across retailer platforms<\/b><\/span>. <\/span><\/p>\n

Brands must define clear benchmarks, leverage first-party data, and <\/span>synthesize closed-loop reporting<\/b><\/span> to accurately assess ROI and integrate retail media into cohesive marketing strategies. This clarity is essential for compliant, data-driven decisions amid industry fragmentation.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n

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The Most Effective Types of Content on Social Media in 2025<\/b><\/a><\/span><\/h3>\n

Short-form video content <\/b><\/span>remains the dominant force in social media for 2025, with<\/span> 21%<\/b><\/span> of social media marketers reporting it provides the <\/span>highest ROI<\/b><\/span>. <\/span><\/p>\n

Its <\/span>widespread compatibility across major platforms <\/b><\/span>makes it essential for brands aiming to maximize business impact. <\/span><\/p>\n

Investment in short-form video is projected to accelerate, reflecting both changing consumer preferences and evolving platform algorithms..<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n

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Google Ads + AI Overviews: Everything You Need to Know<\/b><\/a><\/span><\/h3>\n

Google\u2019s introduction of ads within AI Overviews<\/span> integrates text, local, app, and Shopping ads into conversational search responses<\/b><\/span>, increasing advertiser reach but complicating performance tracking due to lack of granular reporting. <\/span><\/p>\n

Advertisers cannot opt out and must adjust campaign strategies accordingly. This development heightens the need for precise ad optimization and continuous monitoring as search behaviors evolve.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/div>\n

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TOP VOICE<\/b><\/span><\/h1>\n
\ud83d\udcadInsights from Office Productivity Hacks<\/b><\/span><\/h5>\n
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How to post on every platform without wasting time <\/p>\n

Here\u2019s the problem: most brands create one post and push it across every channel. But every platform plays by different rules. Here\u2019s what actually works:
\ud83d\udcf8 Instagram
\u2192 Focus: Aesthetics
\u21b3 Quality > Quantity
\u21b3 Short Reels (<10 secs), trending audios
\u21b3 Post 4\u20136x\/week<\/p>\n

\ud83c\udfac TikTok
\u2192 Focus: Authenticity
\u21b3 Vulnerability, storytelling
\u21b3 Longer videos (>1 min), consistent series
\u21b3 Post 1\u20133x\/week<\/p>\n

\ud83d\udccc Pinterest
\u2192 Focus: Quantity
\u21b3 6\u201312 pins\/day
\u21b3 Use trending keywords, pin consistently
\u21b3 Drive clicks to blogs\/products<\/p>\n

\ud83d\udce7 Emails
\u2192 Focus: Stand-out copy
\u21b3 Subject lines matter
\u21b3 Less is more \u2014 make every word count
\u21b3 Send 1\u20132x\/week \ud83d\udeab Posting everywhere without adapting = wasted effort. \u2705 Smart brands tailor content to fit the platform.
Know the rules. Then play to win. <\/p>\n<\/div>\n

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\ud83d\udcadInsights from Saijal Jain<\/b><\/span><\/h5>\n
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How to Audit a Meta Ad Account in 20 Minutes \ud83e\udde0\u00a0 <\/p>\n

Whenever I interact with a new brand or prospect, I do a quick real-time audit. Usually under 20 minutes. And 9 times out of 10, I find something broken. <\/p>\n

Here are my first checkpoints when assessing if a Meta ad account is underperforming \ud83d\udc47 <\/p>\n

\ud83d\udd0d 1. CPC + CPIR
If both are rising, you're either hitting the same audience too often or your creatives aren't cutting through. Could be a creative fatigue issue or a structural one.<\/p>\n

\ud83d\udd01 2. Reach Overlap > 20%
If you're running multiple campaigns across ad accounts and the overlap is 20% or higher, it's a red flag. You're spending to reach the same people again and again.<\/p>\n

\ud83d\udcc9 3. Top 5 Ads = Same Angle
Look at your highest spending ads. If they're all built around the same hook or concept, expect CPC to rise and ROAS to drop. Creative cannibalization is real.<\/p>\n

\ud83c\udfaf 4. Audience Definition
If the account settings don\u2019t have a defined audience parameter for engaged and existing users, we don't even know exactly where the money is being burned. No segmentation = no control over how the budget is being distributed.<\/p>\n

\u2699\ufe0f 5. Delivery & Tracking Hygiene
– Inefficient spends on low-intent placements
– Inefficient spends on irrelevant gender, age, or region
– Pixel events not firing properly
– No CAPI setup
– UTMs missing or inconsistent <\/p>\n<\/div>\n

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\ud83d\udc49 <\/b><\/span>Follow us on LinkedIn <\/a><\/b><\/span><\/p>\n<\/div>\n

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WHAT WE ARE LISTENING TO<\/b><\/span><\/h1>\n

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\ud83c\udf99 <\/b><\/span>MARTECHPOD<\/b><\/span><\/h5>\n

AI-Led Social: Going from Listening To Interaction<\/b><\/a><\/span><\/p>\n

AI-driven tools are redefining social media management by enabling brands to identify actionable conversations, <\/span>automate personalized customer engagement<\/b><\/span>, and <\/span>promote positive sentiment through algorithmic prioritization.<\/b><\/span>\u00a0<\/span><\/p>\n

These developments enhance regulatory compliance by supporting clear content guidelines and <\/span>requiring human oversight for nuanced interactions<\/b><\/span>. For professionals, the shift from passive monitoring to active, guideline-driven engagement is now essential for brand reputation and customer retention.<\/span><\/p>\n

Listen here <\/a><\/b><\/span>\u2192<\/a><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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Editorial<\/b><\/span><\/h4>\n

Contact an editor<\/a><\/span> to create content for your business.<\/span><\/p>\n

Advertise with us<\/b><\/span><\/h4>\n

Get in touch with our Advertising Team.<\/a><\/span><\/p>\n

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Connect with us on socials<\/b><\/span><\/h4>\n

LinkedIn<\/a><\/span><\/span> | <\/span>TikTok<\/a><\/span> | <\/span>Instagram<\/a><\/span> | <\/span>Youtube<\/a><\/span> | <\/span>Facebook<\/a><\/span><\/span> | <\/span>X (Twitter)<\/a><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n