{"id":267174,"date":"2025-06-01T14:52:11","date_gmt":"2025-06-01T14:52:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/understanding-points-of-parity-and-points-of-differentiation\/"},"modified":"2025-06-01T14:52:11","modified_gmt":"2025-06-01T14:52:11","slug":"understanding-points-of-parity-and-points-of-differentiation","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=267174","title":{"rendered":"Understanding Points of Parity and Points of Differentiation"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"wpb_wrapper\">\n<p class=\"\" data-start=\"101\" data-end=\"338\">Customers aren\u2019t just overwhelmed \u2014 they\u2019re drowning in options. And in the chaos, brand positioning is your flare gun.<\/p>\n<p class=\"\" data-start=\"340\" data-end=\"558\">If your product isn\u2019t instantly clear, relevant, and different \u2014 congrats, you\u2019re invisible. Brand positioning isn\u2019t fluff. It\u2019s the lens through which people decide whether you\u2019re worth clicking, buying, or ghosting.<\/p>\n<p class=\"\" data-start=\"560\" data-end=\"744\">Want to actually compete? Nail two things:<\/p>\n<p class=\"\" data-start=\"560\" data-end=\"744\"><strong data-start=\"605\" data-end=\"625\">Points of parity:<\/strong>\u00a0what makes you <em data-start=\"643\" data-end=\"650\">legit<\/em> in the space.<br data-start=\"664\" data-end=\"667\"\/><strong data-start=\"667\" data-end=\"696\">Points of differentiation:<\/strong>\u00a0what makes you <em data-start=\"714\" data-end=\"728\">irresistible<\/em> in the space.<\/p>\n<p class=\"\" data-start=\"746\" data-end=\"792\">Match the table stakes. Then, flip the table.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div>\n<div class=\"wpb_wrapper\">\n<p class=\"\" data-start=\"80\" data-end=\"291\">When you launch a product, there are baseline features you <em data-start=\"139\" data-end=\"145\">have<\/em> to include just to get a seat at the table. These are your <strong data-start=\"205\" data-end=\"225\">points of parity<\/strong> \u2014 the non-negotiables that customers expect across your industry.<\/p>\n<p class=\"\" data-start=\"293\" data-end=\"526\">Take cell phone service. Nobody\u2019s impressed that your plan lets them make calls, text, and use data. That\u2019s not innovation \u2014 that\u2019s table stakes. If a provider can\u2019t check those boxes, they\u2019re out before the conversation even starts.<\/p>\n<p class=\"\" data-start=\"528\" data-end=\"637\">Points of parity don\u2019t make you special. But they do make you <em data-start=\"590\" data-end=\"598\">viable<\/em>. They get you considered, but they\u2019re not the things that make your audience <em>choose<\/em> you.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div>\n<div class=\"wpb_wrapper\">\n<p class=\"\" data-start=\"63\" data-end=\"138\">Points of parity get you in the game. <strong data-start=\"101\" data-end=\"138\">Points of differentiation win it.<\/strong><\/p>\n<p class=\"\" data-start=\"140\" data-end=\"264\">They\u2019re the things that make you stand out \u2014 the reasons someone chooses <em data-start=\"213\" data-end=\"218\">you<\/em> over the other options out there.<\/p>\n<p class=\"\" data-start=\"266\" data-end=\"534\">Let\u2019s go back to the cell service world. Everyone offers 5G. That\u2019s expected. But T-Mobile? They flex <a href=\"https:\/\/www.statista.com\/statistics\/1338703\/5g-coverage-by-carrier-us\/\">the <strong data-start=\"371\" data-end=\"382\">largest<\/strong> 5G network<\/a> in the country. Same category, way bigger footprint.<\/p>\n<p class=\"\" data-start=\"536\" data-end=\"654\">It\u2019s not just about having what everyone else has. It\u2019s about doing it better, bigger, faster, or with way more flair.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div>\n<div class=\"wpb_wrapper\">\n<p class=\"\" data-start=\"69\" data-end=\"193\">Points of parity and differentiation are a moving target. What sets you apart today might just be the bare minimum tomorrow.<\/p>\n<p class=\"\" data-start=\"195\" data-end=\"554\">Case in point: Remember when Verizon dropped its unlimited data plan? At the time, it was a bold move \u2014 a clear point of differentiation. But competitors weren\u2019t about to let that edge last. Fast-forward a few years, and now unlimited data is a point of parity. Verizon, T-Mobile, AT&amp;T, and what\u2019s left of Sprint all offer it. The playing field leveled fast.<\/p>\n<p class=\"\" data-start=\"556\" data-end=\"716\">That\u2019s the game: Your edge gets copied. Your lead gets neutralized. And if you\u2019re not watching, your once-brilliant differentiator becomes background noise.<\/p>\n<p class=\"\" data-start=\"718\" data-end=\"939\">So what do you do? You evolve \u2014 constantly. You track your positioning like your market share depends on it (because it does). If you miss a shift in parity, you fall behind. If you lose your differentiation, you vanish.<\/p>\n<p class=\"\" data-start=\"941\" data-end=\"1010\">And let\u2019s be honest: None of this matters if no one knows you exist.<\/p>\n<p class=\"\" data-start=\"1012\" data-end=\"1228\">Your positioning means nothing without visibility. That\u2019s where we come in. At Intero Digital, we build full-funnel strategies that make your brand both discoverable and desirable. <a href=\"https:\/\/www.interodigital.com\/grow-through-seo\/\">SEO<\/a>. <a href=\"https:\/\/www.interodigital.com\/services\/generative-engine-optimization\/\">GEO<\/a>. <a href=\"https:\/\/www.interodigital.com\/services\/content-marketing\/\">Content<\/a>. <a href=\"https:\/\/www.interodigital.com\/services\/digital-pr\/\">PR<\/a>.\u00a0<a href=\"https:\/\/www.interodigital.com\/services\/video-marketing\/\">Video<\/a>. <a href=\"https:\/\/www.interodigital.com\/services\/paid-media\/\">Paid media<\/a>. The works.<\/p>\n<p class=\"\" data-start=\"1230\" data-end=\"1283\">Ready to stop blending in? Let\u2019s make you unmissable.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Customers aren\u2019t just overwhelmed \u2014 they\u2019re drowning in options. And in the chaos, brand positioning is your flare gun. If your product isn\u2019t instantly clear, relevant, and different \u2014 congrats, you\u2019re invisible. Brand positioning isn\u2019t fluff. It\u2019s the lens through which people decide whether you\u2019re worth clicking, buying, or ghosting. Want to actually compete? Nail [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":267175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[23671,42779,15245,5715],"dealstore":[],"offerexpiration":[],"class_list":["post-267174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-differentiation","tag-parity","tag-points","tag-understanding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Points of Parity and Points of Differentiation - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=267174\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Points of Parity and Points of Differentiation - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Customers aren\u2019t just overwhelmed \u2014 they\u2019re drowning in options. And in the chaos, brand positioning is your flare gun. If your product isn\u2019t instantly clear, relevant, and different \u2014 congrats, you\u2019re invisible. Brand positioning isn\u2019t fluff. It\u2019s the lens through which people decide whether you\u2019re worth clicking, buying, or ghosting. Want to actually compete? Nail [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=267174\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T14:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=267174#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=267174\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Understanding Points of Parity and Points of Differentiation\",\"datePublished\":\"2025-06-01T14:52:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=267174\"},\"wordCount\":505,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=267174#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png\",\"keywords\":[\"Differentiation\",\"parity\",\"points\",\"Understanding\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=267174#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=267174\",\"url\":\"https:\/\/fivemor.com\/?p=267174\",\"name\":\"Understanding Points of Parity and Points of Differentiation - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=267174#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=267174#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png\",\"datePublished\":\"2025-06-01T14:52:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=267174#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=267174\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=267174#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png\",\"width\":1024,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=267174#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding Points of Parity and Points of Differentiation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding Points of Parity and Points of Differentiation - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=267174","og_locale":"en_US","og_type":"article","og_title":"Understanding Points of Parity and Points of Differentiation - Som2ny Network","og_description":"Customers aren\u2019t just overwhelmed \u2014 they\u2019re drowning in options. And in the chaos, brand positioning is your flare gun. If your product isn\u2019t instantly clear, relevant, and different \u2014 congrats, you\u2019re invisible. Brand positioning isn\u2019t fluff. It\u2019s the lens through which people decide whether you\u2019re worth clicking, buying, or ghosting. Want to actually compete? Nail [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=267174","og_site_name":"Som2ny Network","article_published_time":"2025-06-01T14:52:11+00:00","og_image":[{"width":1024,"height":640,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=267174#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=267174"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Understanding Points of Parity and Points of Differentiation","datePublished":"2025-06-01T14:52:11+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=267174"},"wordCount":505,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=267174#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png","keywords":["Differentiation","parity","points","Understanding"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=267174#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=267174","url":"https:\/\/fivemor.com\/?p=267174","name":"Understanding Points of Parity and Points of Differentiation - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=267174#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=267174#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png","datePublished":"2025-06-01T14:52:11+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=267174#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=267174"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=267174#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/06\/Parity-and-Differentiation-in-Marketing-1024x640.png","width":1024,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=267174#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Understanding Points of Parity and Points of Differentiation"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/267174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=267174"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/267174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/267175"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=267174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=267174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=267174"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=267174"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=267174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}