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<\/span><\/p>\nWant to get started with TikTok influencer marketing for your business?<\/p>\n
Set the foundation for your TikTok influencer marketing strategy with this guide to improve your brand\u2019s awareness<\/a>, credibility, and conversion rates.<\/p>\n TikTok Influencer Marketing Fundamentals<\/p>\n<\/div>\n TikTok<\/p>\n A social media app that allows users to create, watch, and share short-form videos.<\/p>\n<\/div>\n<\/div>\n TikTok Influencer Marketing<\/p>\n A social media marketing strategy that allows brands on TikTok to partner with an influencer<\/a> to create content for the business.<\/p>\n<\/div>\n Benefits\u00a0Of TikTok Influencer Marketing<\/p>\n You might be thinking: Out of all the social media platforms<\/a> to market for, why try influencer marketing on TikTok?<\/p>\n Take a look at the benefits of applying a TikTok influencer marketing strategy to discover if TikTok marketing is for your business:\n<\/p><\/div>\n About 10% of small businesses<\/a>\u00a0that use TikTok go viral. TikTok\u2019s algorithm<\/a>\u00a0recommends content to users based on user preferences \u2013 likes, following, and interactions \u2013 to boost video views.<\/p>\n The publicity from TikTok\u2019s viral content<\/a>\u00a0increases website traffic and brand awareness.<\/p>\n<\/div>\n 90%<\/a>\u00a0of consumers of all ages would trust an influencer over a celebrity. Followers trust the expertise of an influencer\u2019s opinion to build a brand\u2019s credibility<\/a>.<\/p>\n Select an influencer in your niche to target your market audience. Target your audience to increase conversion rates and move leads down the sales funnel<\/a>.\n<\/div>\n On average, businesses and brands earn $5.20<\/a>\u00a0for every dollar they spend on influencer marketing. The return on investment (ROI<\/a>) from TikTok influencer marketing increase conversions and boosts sales.<\/a><\/p>\n Take a look at the average cost<\/a>\u00a0per TikTok video based on the influencer tiers:<\/p>\n How To Run A Successful TikTok Influencer Marketing Campaign<\/p>\n Use a TikTok influencer to promote your business’s products or services. Get started running your TikTok influencer marketing campaign with these 4 steps:\n<\/p><\/div>\n Does your target audience use TikTok? Or are you targeting a new audience on TikTok? Create personas<\/a>\u00a0to determine your target audience.<\/p>\n Build your marketing campaign strategy on your target audience\u2019s interests to find the right influencers and create discoverable content.<\/p>\n<\/div>\n The TikTok algorithm shares content with audiences based on their interests. Discover your niche to align your content with your audience\u2019s interests.<\/p>\n Conduct a hashtag search to identify your niche. TikTok\u2019s Creative Center<\/a>\u00a0allows you to discover ranking hashtags based on your industry.<\/p>\n Research TikTok influencers to reach your target audience and create desired content.<\/p>\n Connect with TikTok creators using Creator Marketplace\u00a0to discover influencers for your brand.<\/p>\n Build a content strategy that boosts your influencer marketing campaign. Create viral content within your niche to reach your audience and expand the number of viewers.<\/p>\n Establish Your TikTok Influencer Marketing Goals<\/p>\n Analyze your goals with key performance indicators (KPI<\/a>) to measure the performance of your TikTok influencer marketing strategy goals. Use a TikTok influencer marketing strategy to complete these main goals:\n<\/div>\n The average organic reach<\/a>\u00a0for brands on TikTok is about 118%<\/a>. TikTok\u2019s algorithm promotes content rather than boosting paid advertisements to reach the 1 billion<\/a>\u00a0monthly active users.<\/p>\n Analyze brand awareness<\/a>\u00a0KPIs to determine the influencer\u2019s effectiveness in reaching new customers.<\/p>\n TikTok Awareness Metrics<\/p>\n
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\n<\/ul>\n<\/div>\n TikTok Analytics<\/a>\u00a0allows you to analyze brand awareness metrics to calculate the level of familiarity customers have with your brand.<\/p>\n 3 Ways To Measure An Influencer\u2019s Brand Awareness Using TikTok Analytics:<\/p>\n
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\n<\/ol>\n Tr our new The #1 Free TikTok Name Generator<\/a>!<\/p>\n<\/div>\n<\/div>\n TikTok’s average conversion rate is around 3.4%<\/a>. Track your influencer\u2019s conversion rate<\/a>\u00a0to gauge the success of their TikTok campaigns and drive viewers down the marketing funnel<\/a>.<\/p>\n Analyze conversion<\/a>\u00a0KPIs to determine the influencer\u2019s effectiveness in converting social media viewers to customers.<\/p>\n 9 Examples\u00a0Of TikTok Influencer Marketing<\/p>\n Inspire your TikTok influencer marketing strategy by looking at brands already using the platform successfully.\n<\/p><\/div>\n
\n<\/p>\n Gymshark<\/a>\u00a0is a fitness apparel and accessories brand that uses TikTok influencers to market its products. Influencers create fitness trend videos in their Gymshark apparel to boost brand awareness.<\/p>\n Gymshark repurposes creator content on their TikTok to increase their online presence.<\/p>\n Duolingo is a technology company that creates learning apps. The notorious owl mascot is considered a TikTok influencer, posting trending content on the brand\u2019s page.<\/p>\n The owl\u2019scontent on Duolingo\u2019s TikTok attracts new customers with content that consistently goes viral.<\/p>\n Bloom Nutrition<\/a> produces supplements and uses TikTok to increase product sales. Bloom pays influencers to create trendy videos on their accounts.<\/p>\n
\n<\/p>\n Fenty Beauty<\/a>\u00a0is a cosmetics brand that markets its products on TikTok\u00a0with educational makeup videos. These educational videos enhance the audience\u2019s understanding of products to increase brand loyalty.<\/p>\n Rihanna, Fenty Beauty CEO and influencer, educates followers on how to use the brand\u2019s products.<\/p>\n Ever wonder how Spikeball became so popular? Spikeball has 1.2M followers\u00a0on TikTok and is now a household game.<\/p>\n Spikeball<\/a> uses its TikTok platform to inform followers about the game and increase product sales. The brand uses professional Spikeball players as influencers to teach others how to play.<\/p>\n Chipotle\u00a0creates educational content videos to establish the brand\u2019s expertise in the restaurant industry.<\/p>\n Influencer, Nick Digiovanni, shows how to make the chipotle vinaigrette on Chipotle\u2019s account.\n<\/p><\/div>\n
\n<\/p>\n Dunkin<\/a>\u00a0is a coffee chain that uses video series with famous influencers to promote the brand.<\/p>\n Charli D\u2019Amelio has 149.9M<\/a> followers on TikTok and has been featured in a series on Dunkin\u2019s TikTok page.<\/p>\n The NBA\u2019s TikTok account hosts a series of mic\u2019d-up content. Basketball influencers with a high following promote the association to gain NBA fans.<\/p>\n Calvin Klein is a fashion label that uses a hashtag series on TikTok to boost brand awareness. Influencers post TikTok videos using #mycalvins to encourage audience engagement.<\/p>\n 21.5%<\/a>\u00a0of TikTok’s global audience are women between the ages of 18 and 24 years.<\/p>\nWhat Is TikTok?<\/h2>\n
What Is TikTok Influencer Marketing?<\/h2>\n
1. Increase\u00a0Your Chances Of Going Viral<\/h2>\n
2. Improve Your Brand’s Credibility<\/h2>\n
![\"Brand](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Blog_TikTok-Influencer-Marketing-A-Guide-To-Increase-Brand-Awareness-Conversions_inline1.png?w=3840&q=75\"\/)
<\/span>\n<\/div>\n3. Reach Your Target Audience Directly<\/h2>\n
4. Boost Profits With TikTok Influencers<\/h2>\n
![\"Average](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Blog_TikTok-Influencer-Marketing-A-Guide-To-Increase-Brand-Awareness-Conversions_inline2.png?w=3840&q=75\"\/)
<\/span><\/p>\n1. Identify Your Target Audience<\/h2>\n
2. Determine Your Niche<\/h2>\n
![\"TikTok](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-creative-center-analytics-tracking.png?w=3840&q=75\"\/)
<\/span>\n<\/div>\n3. Find Your Influencer<\/h2>\n
![\"TikTok](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-find-your-market-content-creator.png?w=3840&q=75\"\/)
<\/span> Source<\/a>\n<\/div>\n4. Create Promotional TikTok Content<\/h2>\n
1. Brand\u00a0Awareness<\/h2>\n
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![\"TikTok](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-analytics-tracking-data.png?w=3840&q=75\"\/)
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2. Conversions<\/h2>\n
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<\/span><\/p>\nTrend Videos<\/h2>\n
1. Gymshark<\/h3>\n
![\"GymShark](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-gymshark-tik-tok-post.png?w=3840&q=75\"\/)
<\/span> Source<\/a>\n<\/div>\n2. Duolingo<\/h3>\n
![\"DuoLingo](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-duo-lingo-language-post-content.png?w=3840&q=75\"\/)
<\/span> Source<\/a>\n<\/div>\n3. Bloom Nutrition<\/h3>\n
![\"Bloom](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-bloom-nutrition-food-videos.png?w=3840&q=75\"\/)
<\/span> Source<\/a>\n<\/div>\nEducational Content<\/h2>\n
4. Fenty Beauty<\/h3>\n
![\"Fenty](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-fenty-beauty-cosmetics-audience.png?w=3840&q=75\"\/)
<\/span> Source<\/a>\n<\/div>\n5. Spikeball<\/h3>\n
![\"TikTok](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-spikeball-game-generate-sales.png?w=3840&q=75\"\/)
<\/span> Source<\/a>\n<\/div>\n6. Chipotle<\/h3>\n
![\"Chipotle](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Screenshot-2023-03-23-at-4.16.38-PM-445x1024.png?w=3840&q=75\"\/)
<\/span> Source<\/a><\/p>\nSeries Content<\/h2>\n
7. Dunkin<\/h3>\n
![\"Dunkin](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-dunkin-donuts-charli-damelio-partner-coffee.png?w=3840&q=75\"\/)
<\/span> Source<\/a>\n<\/div>\n8. NBA<\/h3>\n
![\"NBA](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-NBA-basketball-players-fans-content.png?w=3840&q=75\"\/)
<\/span> Source<\/a>\n<\/div>\n9. Calvin Klein<\/h3>\n
![\"\"](\"https:\/\/media.coschedule.com\/uploads\/2023\/03\/Tik-Tok-Influencer-Marketing-calvin-klein-market-clothing-sales.png?w=3840&q=75\"\/)
<\/span> Source<\/a><\/p>\nWhat Is TikTok\u2019s Demographic?<\/h2>\n
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