{"id":266942,"date":"2025-06-01T11:45:39","date_gmt":"2025-06-01T11:45:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/creator-content-on-youtube-is-reaching-beyond-gen-z\/"},"modified":"2025-06-01T11:45:39","modified_gmt":"2025-06-01T11:45:39","slug":"creator-content-on-youtube-is-reaching-beyond-gen-z","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=266942","title":{"rendered":"Creator Content on YouTube is Reaching Beyond Gen Z"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>Long-form viewing on YouTube is on the rise, says Ollie Shipp, Business Development Director, Brand Partnerships at Channel Factory, while increasingly catering to older viewers and niche audiences. However, the breadth of YouTube means advertisers need robust brand safety and suitability tools, allowing them to safely align themselves with contextually relevant content.<\/p>\n<p>In this interview, Shipp explores the growth of YouTube on CTV, the opportunity for brands, and how they can maximise performance. Filmed at Video Rise 2025 in Prague.<\/p>\n<div class=\"video-shortcode\"><\/div>\n<p>&nbsp;<\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Long-form viewing on YouTube is on the rise, says Ollie Shipp, Business Development Director, Brand Partnerships at Channel Factory, while increasingly catering to older viewers and niche audiences. However, the breadth of YouTube means advertisers need robust brand safety and suitability tools, allowing them to safely align themselves with contextually relevant content. In this interview, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[7222,13620,1825,23529,14285],"dealstore":[],"offerexpiration":[],"class_list":["post-266942","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-content","tag-creator","tag-gen","tag-reaching","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creator Content on YouTube is Reaching Beyond Gen Z - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=266942\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creator Content on YouTube is Reaching Beyond Gen Z - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Long-form viewing on YouTube is on the rise, says Ollie Shipp, Business Development Director, Brand Partnerships at Channel Factory, while increasingly catering to older viewers and niche audiences. However, the breadth of YouTube means advertisers need robust brand safety and suitability tools, allowing them to safely align themselves with contextually relevant content. In this interview, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=266942\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T11:45:39+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=266942#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=266942\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Creator Content on YouTube is Reaching Beyond Gen Z\",\"datePublished\":\"2025-06-01T11:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=266942\"},\"wordCount\":95,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Content\",\"Creator\",\"Gen\",\"Reaching\",\"YouTube\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=266942#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=266942\",\"url\":\"https:\/\/fivemor.com\/?p=266942\",\"name\":\"Creator Content on YouTube is Reaching Beyond Gen Z - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-06-01T11:45:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=266942#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=266942\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=266942#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creator Content on YouTube is Reaching Beyond Gen Z\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creator Content on YouTube is Reaching Beyond Gen Z - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=266942","og_locale":"en_US","og_type":"article","og_title":"Creator Content on YouTube is Reaching Beyond Gen Z - Som2ny Network","og_description":"Long-form viewing on YouTube is on the rise, says Ollie Shipp, Business Development Director, Brand Partnerships at Channel Factory, while increasingly catering to older viewers and niche audiences. 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