{"id":265973,"date":"2025-05-31T21:42:04","date_gmt":"2025-05-31T21:42:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/%f0%9f%90%a0-tinned-fish-as-design-inspo-three-bold-brands-that-helped-fuel-the-sardine-girl-moment\/"},"modified":"2025-05-31T21:42:04","modified_gmt":"2025-05-31T21:42:04","slug":"%f0%9f%90%a0-tinned-fish-as-design-inspo-three-bold-brands-that-helped-fuel-the-sardine-girl-moment","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=265973","title":{"rendered":"\ud83d\udc20 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the \u201cSardine Girl\u201d Moment."},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/62cd74cfc9775329583d61d4\/1748534490495-TKEHSQKEKQ6ANZBAP1KY\/portuguese_sardines.png?format=1500w\" \/><\/p>\n<div>\n<p class=\"\" style=\"white-space:pre-wrap;\">Once relegated to the back of the pantry, <strong>tinned fish<\/strong> is having a full-blown cultural renaissance\u2014complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: <strong>The Fantastic World of the Portuguese Sardine<\/strong>, a whimsical Times Square destination turning canned sardines into collectible art; <strong>Fishwife<\/strong>, the direct-to-consumer darling bringing sustainability and millennial flair to smoked salmon and anchovies; and <strong>Nice Cans<\/strong>, the cheeky Canadian brand celebrating conservas with bold design and culinary credibility.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">These brands aren\u2019t just selling canned fish\u2014they\u2019re rebranding it as stylish, ethical, and crave-worthy. From nostalgic storytelling and immersive retail experiences to social media-savvy packaging that pops off the shelf (and your Instagram feed), they\u2019re proving that seafood can be shelf-stable <em>and<\/em> sexy.<\/p>\n<h2 style=\"white-space:pre-wrap;\"><em>A Change of Color: Fishwife<\/em><\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">During the dark days of the COVID lockdown, Becca Millstein, co-founder of <strong>Fishwife<\/strong>, the popular tinned seafood brand, found herself turning to a humble pantry staple: tinned fish. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u201cIt was consistent with our quarantine lifestyle\u2014limiting grocery visits while looking for shelf-stable, satiating, and nutritious foods,\u201d <a href=\"https:\/\/www.forbes.com\/sites\/alisoncoleman\/2025\/04\/09\/transforming-staple-foods-into-brilliant-new-brands\/\" target=\"_blank\">Millstein told Forbes recently<\/a>. \u201cOnly tinned fish and canned beans fit the bill.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">But something was off. Despite the global love for preserved seafood, the <strong>U.S. tinned fish aisle was visually and conceptually uninspired. Millstein saw an opportunity to disrupt the category with a fresh take rooted in sustainability, storytelling, and serious flavor.<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>\u201cThe canned fish aisle was all blue, white, green\u2014and fish graphics,\u201d <\/strong><a href=\"https:\/\/www.forbes.com\/sites\/alisoncoleman\/2025\/04\/09\/transforming-staple-foods-into-brilliant-new-brands\/\" target=\"_blank\"><strong>she explains<\/strong><\/a><strong>. \u201cWe flipped that. We brought in bright pink, red, cobalt, and an irreverent pipe-smoking fishwife. We wanted to stand out by doing the exact opposite.\u201d<\/strong><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">With a background in marketing, Millstein chose a bold strategy: direct-to-consumer distribution and a strong social media presence. \u201cMy goal was to create the first truly beloved tinned seafood brand by building direct and meaningful relationships with our community.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Today, Fishwife is stocked in smaller gourmet stores and big outlets such as Costco and <a href=\"https:\/\/amzn.to\/43hYSyI\" target=\"_blank\">Amazon<\/a>.  <\/p>\n<h2 style=\"white-space:pre-wrap;\"><em>Nice Cans: Reimagining Tinned Seafood with Bold Design<\/em><\/h2>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance\u2014complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":265974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[5859,13829,1185,2572,3158,991,17678,95191,15649,95192,95190],"dealstore":[],"offerexpiration":[],"class_list":["post-265973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-bold","tag-brands","tag-design","tag-fish","tag-fuel","tag-girl","tag-helped","tag-inspo","tag-moment","tag-sardine","tag-tinned"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\udc20 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the \u201cSardine Girl\u201d Moment. - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=265973\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udc20 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the \u201cSardine Girl\u201d Moment. - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Once relegated to the back of the pantry, tinned fish is having a full-blown cultural renaissance\u2014complete with dazzling packaging, viral moments, and a new generation of fans. At the heart of this seafood revival are three standout brands reshaping the conversation: The Fantastic World of the Portuguese Sardine, a whimsical Times Square destination turning canned [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=265973\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-31T21:42:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/canned_fish_design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=265973#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=265973\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"\ud83d\udc20 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the \u201cSardine Girl\u201d Moment.\",\"datePublished\":\"2025-05-31T21:42:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=265973\"},\"wordCount\":360,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=265973#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/05\/canned_fish_design.png\",\"keywords\":[\"Bold\",\"Brands\",\"Design\",\"Fish\",\"Fuel\",\"Girl\",\"Helped\",\"Inspo\",\"Moment\",\"Sardine\",\"Tinned\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=265973#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=265973\",\"url\":\"https:\/\/fivemor.com\/?p=265973\",\"name\":\"\ud83d\udc20 Tinned Fish as Design Inspo: Three Bold Brands That Helped Fuel the \u201cSardine Girl\u201d Moment. - 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